Gracenote, a Nielsen company, is bowing a new “video ID distribution system” enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global over-the-top video services, smart device manufacturers and cable and satellite TV providers.
Using the system, studios and networks will be able to register their content with Gracenote‘s Video Database and obtain connected identification markers to enable better search and discovery in program guides, interfaces and OTT catalogs.
Content creators and owners can submit movies, TV programs or short form video content for inclusion in Gracenote’s Video Database, which brings together metadata, linear schedules and VOD/OTT catalogs for more than 85 countries.
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In addition, content holders can submit their own descriptive metadata, tags and imagery, which Gracenote will editorially review and prepare for broad distribution.
“The new system will help creators and owners secure the broadest possible distribution of their programming while providing leading VOD and OTT services a means to easily identify and access relevant metadata for next-generation search and discovery experiences,” Simon Adams, chief product officer at Gracenote, said in a statement.
With the entertainment industry is in the midst of a massive change as new services, platforms and devices compete for audiences and mindshare, the volume of video content grows exponentially.
Gracenote says OTT video services require improved descriptive metadata and universal identifiers to ensure their catalogs are well-organized so that viewers can easily search for and find what they want to watch.
With major video streaming services home to around 40,000 TV episodes and movies, long-tail programming can face “discoverability” challenges, according to Gracenote.
The company says its new software also enables short-form videos to have the power to captivate existing fans and attract new users to services.
Using connected metadata and content IDs from Gracenote, displaying episodes of the short-form video content alongside episodes of related long-form content is simplified. This enables video services to drive deeper engagement with viewers and provide a one-stop shop for all related content, according to Gracenote.
Gracenote IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information.
This promises to improve how Hollywood movies, independent films and short-form videos alike are distributed to and surfaced in pay TV and OTT catalogs, as well as accessed by consumers.
Gracenote is showcasing the new software at IBC in Amsterdam (Hall 14, G29) from Sept. 13 – 17.