Movies Anywhere Tallies More Than 10 Million Registered Users

Celebrating its three-year anniversary this October, digital locker service Movies Anywhere has surpassed 10 million registered users, with more than 280 million movies collected to date.

GM Karin Gilford attributes the growth of the platform to a dramatic shift in consumer preference towards digital movies.

“Movie lovers want a way to quickly and easily access their film collection,” Gilford said in a statement. “In addition to bringing movie fans’ collections together in one convenient app, our recently-added features like Screen Pass and co-viewing allow our users to share their love of movies with friends and family, even while apart.”

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The service has found Movies Anywhere users like to watch movies on big screens, with the number of users utilizing the service on their TV growing 68% over the past three years, with 104% growth in hours watched. Average hours watched per person on TVs increased 11% with the biggest lifts seen on TVOS and Android TV.

Also, the service has found “mega-purchasers” (those who purchased 24-plus movies in the past 12 months) are on the rise, growing 37% in the last three years. Among these mega-purchasers, average movie hours watched in-app has grown significantly, with 94% more hours watched on average in 2020 versus 2017.

The service has also observed trends among Movies Anywhere users leading up to Halloween (based on digital spooky movie purchases and time spent viewing Oct. 12, 2017-Oct. 31, 2017 and Sept. 13, 2020-Oct. 2, 2020):

  • As Halloween gets closer, users prefer to purchase horror and suspense films over spooky family films. Only one out of these top 10 purchased spooky films were family-friendly in 2020, with only two out of the top 10 being family-friendly in 2017.
  • But as far as top-watched films go, family-friendly films Hotel Transylvania and Hotel Transylvania 2 hit the top 10 most-hours-watched both in 2020 and in 2017.
  • Three Stephen King films — It: Chapter Two, The Shining and Doctor Sleep — were among the top purchased spooky films in 2020, compared to 2017 when the author’s Stephen King’s It and The Shining were on the top-purchased list.
  • In 2020, three classics made the top 10 with the most purchases on Movies Anywhere: The Rocky Horror Picture Show, Psycho and The Shining. In 2017, A Nightmare on Elm Street was in the top 10.
  • On Halloween day in 2017, Annabelle Creation saw the most purchases and Hotel Transylvania was the most-watched movie.

 

Top 10 purchased spooky films for the 2020 period (Sept. 13, 2020-Oct. 2, 2020):

  1. Tim Burton’s Corpse Bride
  2. The Rocky Horror Picture Show
  3. The Invisible Man (2020)
  4. Psycho
  5. IT: Chapter Two
  6. Blumhouse’s Fantasy Island
  7. You Should Have Left
  8. Halloween (2018)
  9. The Shining
  10. Doctor Sleep

 

Top 10 most-hours-watched spooky films for the 2020 period (Sept. 13, 2020-Oct. 2, 2020):

  1. Hotel Transylvania 3
  2. Hotel Transylvania 2
  3. Hotel Transylvania
  4. IT Chapter Two
  5. IT
  6. Zombieland: Double Tap
  7. Halloween (2018)
  8. The Invisible Man (2020)
  9. Alien: Covenant
  10. Doctor Sleep

 

Top 10 purchased spooky films for the 2017 period (Oct. 12, 2017-Oct. 31, 2017):

  1. Annabelle: Creation
  2. Alien Covenant
  3. Stephen King’s IT
  4. Get Out
  5. Hotel Transylvania
  6. A Nightmare on Elm Street
  7. Hotel Transylvania 2
  8. Annabelle
  9. Zombieland
  10. Underworld: Blood Wars

 

Top 10 most-hours-watched spooky films for the 2017 period (Oct. 12, 2017-Oct. 31, 2017):

  1. Hotel Transylvania
  2. Hotel Transylvania 2
  3. Annabelle: Creation
  4. Alien: Covenant
  5. ParaNorman
  6. Stephen King’s IT
  7. Get Out
  8. Dark Shadows
  9. Zombieland
  10. Underworld: Blood Wars

Movies Anywhere Officially Bows Screen Pass Feature

Digital movie library Movies Anywhere has officially launched its Screen Pass feature. The feature allows users to share up to three movies monthly with friends and family for free.

Screen Pass has been available in beta since March. Key findings from the beta period include:

  • 45% of senders sent a Screen Pass because someone else sent them a Screen Pass, and 30% of those who accepted a Screen Pass are new to Movies Anywhere;
  • users are split on how to send a Screen Pass with 53% choosing the movie for their recipient and 47% letting their recipient choose;
  • a significant number of accepted Screen Passes have helped drive digital movie purchases; and
  • top Screen Pass-driven purchases, representing 9% of total Screen Pass-driven purchases, were Ready Player One, The Prestige, Tombstone, The Mule, Bad Times at the El Royale and Jaws.

 

Screen Pass gives a friend or family member (who must be a Movies Anywhere member) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared unlimited times.

All Movies Anywhere studios are participating in the program, with each studio deciding on Screen Pass eligible titles. Eligible films appear in a scroll on the Movies Anywhere app. Users can send a text or email to share an eligible title. The service notifies recipients if the title is already in their library and they can decline the offer. Movies Anywhere also indicates to sharers how many of the three allowed movies per month they have shared.

More than 500 additional Screen Pass-eligible movies have been added to Movies Anywhere over the past month, according to the service. Newly added titles include Who Framed Roger Rabbit, A Star Is Born Encore, The Muppets and National Treasure. With these additions, more than 80% of the Movies Anywhere library is now Screen Pass-eligible.

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Movies Anywhere brings together more than 7,900 movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Film, Marvel Studios and Lucasfilm), and Warner Bros. Participating digital retailers that connect with the service include iTunes, Amazon Prime Video, Vudu/Walmart, Comcast Xfinity, DirecTV, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

Paramount and Lionsgate films are not part of the service.

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Universal Launches Digital Movie Promotion With 1-800-Flowers

Universal Pictures Home Entertainment is making some of its most popular films available as an add-on purchase for 1-800-Flowers.com customers.

Customers of the flower delivery service have the opportunity to purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from a slate of film titles.

At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including recent releases, such as Trolls World Tour and The Invisible Man, along with catalog titles, such as Jurassic WorldJaws and Back to the Future. Customers can choose from two pricing tiers, $6.99 for award-winning classic and popular hit films and $9.99 for blockbuster hits and newer releases. The movie is the recipient’s to keep through the digital movie collection app Movies Anywhere.

“With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theaters,” Amit Shah, president of 1-800-Flowers.com, said in a statement. “This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other.”

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Via SmartGift, customers can synchronize the arrival of their digital movie code with their gift delivery. They can also notify the recipient that their gift is on its way and surprise them with the film ahead of time. Through the messaging app of their choice — email, Facebook Messenger or SMS — recipients will digitally unwrap their gift to find a redemption code which will unlock access to a list of films from which they can make their movie selection.

“Digital movie collecting continues to surge,” Michael Aaronson, SVP of Universal Pictures Home Entertainment, said in a statement. “Now consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major e-commerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-Flowers.com Inc. portfolio of brands in the coming months.”

Recipients will receive a curated list of ideas for suggested movie pairings to complement their gifting occasion, including Birthdays, Anniversaries and Get Well.

Through Movies Anywhere, gift recipients can redeem their code and view the movie at their convenience on the screen of their choice.

Now through Sept, 9, customers will have the opportunity to enter to win some of the essentials needed to create a theater-quality experience in their backyard, including a portable projector and screen, digital movie code, a premium The Popcorn Factory 18-Pack Popcorn Sampler and more. For more information, visit https://www.1800flowers.com/universal-pictures.

“How-to” resources for setting up a movie night under the stars can be found here.

Movies Anywhere Adds DirecTV

Cloud-based library service Movies Anywhere has added DirecTV as a participating digital retailer.

The launch includes a limited-time promotion through Sept. 9 allowing new and existing registered Movies Anywhere users to choose a complimentary digital movie to add to their collection when they connect any digital retailer to their Movies Anywhere library for the first time. Users will get their choice of one Warner Bros. digital movie from five available in up to 4K resolution:  The Lego Movie 2: The Second Part, Smallfoot, The Meg, The Matrix and Crazy Rich Asians.

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“With consumers spending more time at home, Movies Anywhere will be a welcome addition for our DirecTV subscribers,” Tim Gibson, VP of video and application marketing for AT&T Communications, said in a statement. “Along with the limited-time offer for a complimentary digital film, we hope this makes it even easier for customers to enjoy a night-in at the movies.”

“We are thrilled to be able to expand our availability within the pay-TV ecosystem with the addition of another one of the nation’s largest providers,” Karin Gilford, Movies Anywhere GM, said in a statement. “We know DirecTV subscribers are passionate about movies and will benefit from Movies Anywhere’s ability to bring their favorite movies together. Now, they can access their collection across a multitude of devices using the Movies Anywhere app or the DirecTV platform, regardless of where they initially purchased or redeemed.”

In addition to DirecTV, other participating digital retailers include Apple TV, Prime Video, Vudu, Xfinity, Google Play/YouTube, Microsoft Movies & TV, and FandangoNow.

The Movies Anywhere service includes movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Studios, Marvel Studios and Lucasfilm), and Warner Bros. Entertainment.

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Movies Anywhere recently launched a new co-viewing feature that enables users to Watch Together via a synced experience across devices. The service also recently launched a feature in beta, Screen Pass, that allows users to share their movies with family and friends.

Movies Anywhere Announces Watch Together Feature

Cloud movie library service Movies Anywhere has added a new co-viewing experience that allows users to view a film together from different locations.

Called Watch Together, the feature allows for synced co-viewing with no plugins or second screen. Users can watch anywhere they have the Movies Anywhere app. All movies available through the app are eligible for Watch Together.

“The experience is unique in that it offers fully integrated, seamless co-viewing across mobile, web and most connected smart TVs; and Movies Anywhere is the only app that allows purchased movie collections to be synced,” according to the service.

Viewers can share a synced experience with up to nine others. Hosts invite guests to view a title in their library via a “room code.” Guests must have the same title in their library or accept a “Screen Pass” via another Movies Anywhere feature currently in beta that allows members to share certain titles in their library with up to three people. The host controls playback. Viewers can use custom emojis in real-time to react or ask the host to pause, rewind or fast-forward.

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Bonus features are not currently available via Watch Together.

Movies Anywhere recently added to the Screen Pass feature to allow the Screen Pass recipient to choose an eligible movie from a sender’s library and watch it instantly.

More information is here.

Vizio Smart TV Platform Adds Movies Anywhere App

Vizio has added the Movies Anywhere app to SmartCast, its Smart TV platform.

“Adding Movies Anywhere to Vizio SmartCast TVs is another way we’re providing more entertainment choices and greater convenience to our users,” Mike O’Donnell, Vizio SVP of platform business, said in a statement. “Just as SmartCast Home gives the user a central portal to online content options, Movies Anywhere brings the user’s movie library together in one place. It’s a perfect match that makes it even easier for our users to bring the theater experience home by streaming their favorite content in up to 4K HDR and Dolby Atmos.”

Movies Anywhere is a cloud-based library service that offers consumers access to their digitally purchased movies from participating digital retailers and studios. Studios include Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Studios, Marvel Studios and Lucasfilm), and Warner Bros. Entertainment. Participating digital retailers include Apple TV, Prime Video, Vudu, Xfinity, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

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In addition to Movies Anywhere, Vizio SmartCast provides access to on-screen apps such as Netflix, Disney+, Hulu, Prime Video, YouTube TV and more, along with more than 70 free streaming channels. New SmartCast apps and features, including Movies Anywhere, are automatically updated when the TV connects to the Internet and are available on Vizio SmartCast TVs dating back to 2016.

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Movies Anywhere recently announced a new feature, currently in beta, called Screen Pass, which allows users to share their movies with family and friends.

Movies Anywhere Screen Pass Sharing Feature Launched to More Users in Open Beta

Digital movie library Movies Anywhere has launched its new Screen Pass feature to more users. The feature allows users to share up to three movies monthly with friends and family for free.

The open beta expands on the beta launch March 17.

“We wanted to start open beta with users we thought were most likely to share,” said Karin Gilford, GM of Movies Anywhere, who added that the stay-at-home orders in the majority of the country make it a good time to help users share their favorite movies with family and friends.

Those who want to participate in the open beta can sign up here.

Screen Pass gives a friend or family member (who must be a Movies Anywhere member) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared unlimited times.

All Movies Anywhere studios are participating in the program, with each studio deciding on Screen Pass eligible titles. Eligible films appear in a scroll on the Movies Anywhere app. Users can send a text or email to share an eligible title. The service notifies recipients if the title is already in their library and they can decline the offer. Movies Anywhere also indicates to sharers how many of the three allowed movies per month they have shared.

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“We have such a great enthusiastic audience, and they look to share their love of movies,” Gilford said. “Now you can really pay it off with just a few clicks. The more friction you can reduce from that recommendation of a movie to a friend the better.”

Movies Anywhere brings together more than 7,900 movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Film, Marvel Studios and Lucasfilm), and Warner Bros. Participating digital retailers that connect with the service include iTunes, Amazon Prime Video, Vudu/Walmart, Comcast Xfinity, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

Paramount and Lionsgate films are not part of the service.

While Movies Anywhere is “always in talks” with potential additional studio and partners, Gilford said, “We are accelerating our connected TV strategy.” Last month, Movies Anywhere launched on LG smart TVs.

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Movies Anywhere App Available on LG Smart TVs

The Movies Anywhere app is now available on LG smart TVs, including LG OLED TVs, LG Electronics USA and Movies Anywhere announced.

Movies Anywhere lets users enjoy their purchased or redeemed digital movies combined in one personal collection. The service includes more than 7,900 titles.

LG is the first TV manufacturer to offer the streaming app.

With the Movies Anywhere app, in addition to streaming movies on LG smart TVs, users can also stream or download on LG smartphones, joining a wide array of other devices.

Additionally, with Screen Pass beta, Movies Anywhere is set to allow users to share their movies with others in a seamless way.

Movies Anywhere offers movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Studios, Marvel Studios and Lucasfilm) and Warner Bros. Entertainment.

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The app enables consumers to sync digital retail accounts, including Apple TV, Amazon Prime Video, Vudu/Walmart, Xfinity, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

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LG OLED TVs include support for Dolby Vision IQ high dynamic range, Dolby Atmos, and the UHD Alliance’s Filmmaker Mode. With the webOS smart TV platform, the new LG OLED and LG NanoCell 4K and 8K UHD TVs provide access to apps and services such as Apple TV, Disney+, Netflix and LG Channels in addition to Movies Anywhere.

Movies Anywhere Allowing Members to Share Titles

Movies Anywhere has beta-launched a new platform called “Screen Pass” that enables registered users the ability to share up to three movies monthly with friends and family for free.

The platform, which acts as a middleman for digital services iTunes, Google Play, Prime Video, Apple TV, Vudu, FandangoNow, Verizon and Microsoft Movies & TV, includes movies from four major studios: Warner Bros., Sony Pictures, Universal Pictures and Disney/Fox.

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Screen Pass gives a friend or family member (who must registered) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared un-limited times.

The beta launch, which began March 17, features about 6,000 movies that can be shared.

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Universal Releasing Theatrical, Home Entertainment Releases Simultaneously

Seeking to counter the coronavirus spread and delayed theatrical release schedules, Universal Pictures March 16 announced it would release its current theatrical slate into home entertainment distribution channels simultaneously.

The sudden move in one stroke eliminated the traditional 90-day theatrical window — an exclusivity exhibitors have fought hard for ever since home entertainment emerged. But last weekend’s domestic box office was the lowest in 20 years, prompting the studio to act.

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Movies include The Invisible Man, The Hunt and Emma, among others. Universal’s DreamWorks Animation Trolls sequel, Trolls World Tour, will now hit theatrical and home entertainment channels April 10. Titles will be available on assorted digital channels for a 48-hour rental period at $19.99 each.

“Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” NBCUniversal CEO Jeff Shell said in a statement. “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”

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Movie theaters have now been closed in more than 30 markets around the world, while in the United States, the AMC Theatres chain announced it would limit movie attendance to 50 in an attempt to adhere to “social distancing” guidelines. Earlier, AMC had said it would cut capacity in its theaters by half.

In New York City and Los Angeles, mayors have ordered all movies theaters to be closed.

In its latest guidelines, issued March 15, the Centers for Disease Control and Prevention (CDC) recommends that for the next eight weeks, organizers cancel or postpone in-person events that consist of 50 people or more throughout the United States.