Merchandising: New ‘Mortal Kombat Legends’ Steelbook at Best Buy

Best Buy’s ‘Mortal Kombats Legends: Battle of the Realms’ 4K Steelbook

Retailers didn’t have much in the way of exclusive promotions tied to the Aug. 31 new releases.

The only one of note was from Best Buy, which offered a Steelbook 4K Ultra HD Blu-ray edition of Warner’s new direct-to-video animated movie Mortal Kombat Legends: Battle of the Realms, at $32.99.

A sequel to 2020’s Mortal Kombat Legends: Scorpion’s Revenge and based on the “Mortal Kombat” video game franchise, Battle of the Realms finds the team of heroes besieged by the enemy forces of Shao Kahn — forcing Raiden and his group of warriors into a deal to compete in a final Mortal Kombat that will determine the fate of the realms. As the travel to Outworld in order to defend Earthrealm, Scorpion must find the ancient Kamidogu before it’s used to resurrect the One Being — which would mean certain destruction of all things in the universe.

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Mortal Kombat (2021)

BLU-RAY REVIEW:

Warner;
Action;
Box Office $42.2 million;
$28.98 DVD, $35.99 Blu-ray, $44.95 UHD BD;
Rated ‘R’ for strong bloody violence and language throughout, and some crude reference.
Stars Lewis Tan, Jessica McNamee, Josh Lawson, Mehcad Brooks, Ludi Lin, Max Huang, Tadanobu Asano, Chin Han, Joe Taslim, Hiroyuki Sanada, Matilda Kimber, Laura Brent.

With its relentless action and brutal one-on-one fights, the Mortal Kombat remake should please fans of the video game franchise.

Mainstream audiences, on the other hand, may find the proceedings just another visual effects extravaganza with a convoluted plot that doesn’t do much to engage the viewer aside from the promise of more violence and over-the-top blood splatter.

The story involves the thunder god Raiden (Tadanobu Asano) assembling a team of heroes to defend Earthrealm in a tournament against the evil forces of Outworld, led by Shang Tsung (Chin Han), who needs one more victory to be allowed to conquer Earth.

At the center of the action is MMA fighter Cole Young (Lewis Tan), who is recruited to the battle because he was born with the dragon-shaped birthmark that marks potential warriors. He is a descendant of a ninja clan defeated in the 17th century by Sub-Zero, an Outworld warrior with ice powers.

So the movie maneuvers the various characters around to fight each other, with predictable results and the hint of more adventures to come in potential sequels.

The film is slickly produced and looks great with its elaborate costumes and set design, but it is also extremely loud.

The Blu-ray includes four deleted scenes that total about four minutes, plus several behind-the-scenes featurettes. There’s also a four-minute featurette about Easter eggs and other references to the game embedded in the film, which certainly makes an effort to include iconic catchphrases and signature fighting moves from the games.

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‘Mortal Kombat’ Tops Disc Sales for July

Warner Bros. Home Entertainment’s Mortal Kombat was No. 1 on the top 10 list of combined DVD and Blu-ray Disc unit sales for July 2021 according to the NPD Group’s VideoScan tracking service. The latest adaptation of the popular video game franchise monster showdown has was released on disc July 13 and topped the weekly sales chart for two weeks.

The top seller for June, Warner’s’s Godzilla vs. Kong, slipped to No. 2 in June, but the monster movie rose a spot to No. 3 on the sales chart for the entire year to date.

No. 3 in July was Warner’s 1996 sports comedy Space Jam, up from No. 10 the previous month. A new 4K Ultra HD Blu-ray edition of the film was released at the beginning of July in the lead-up to the premiere of the sequel, Space Jam: A New Legacy.

The No. 4 July seller was Paramount’s suspenseful sequel A Quiet Place Part II, which arrived on disc July 27, giving it just four days of sales to crack the month’s top 10.

No. 5 for July was another newcomer, MGM’s Wrath of Man, the Jason Statham actioner distributed on disc by Warner Bros. Home Entertainment.

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Other newcomers in the monthly top 10 included Lionsgate’s Spiral: From the Book of Saw at No. 6, and Paramount’s The SpongeBob Movie: Sponge on the Run at No. 9.

Disney’s Raya and the Last Dragon dropped five spots on the monthly chart to No. 5, while Universal’s Nobody dropped four spots to No. 8.

None of the new releases cracked the top 10 for the year so far, though Warner’s The Meg jumped back onto it after being pushed to No. 11 a month earlier.

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According to NPD, the July 2021 top 10 by units sold were:

  1. Mortal Kombat (Warner)
  2. Godzilla vs. Kong (Warner)
  3. Space Jam (Warner)
  4. A Quiet Place Part II (Paramount)
  5. Wrath of Man (Warner)
  6. Spiral: From the Book of Saw (Lionsgate)
  7. Raya and the Last Dragon (Disney)
  8. Nobody (Universal)
  9. The SpongeBob Movie: Sponge on the Run (Paramount)
  10. E.T. — The Extra-Terrestrial (Universal)

 

Year-to-date Top 10 (through July 2021):

  1. The Croods: A New Age (Universal/DreamWorks)
  2. Wonder Woman 1984 (Warner)
  3. Godzilla vs. Kong (Warner)
  4. Raya and the Last Dragon (Disney)
  5. Monster Hunter (Sony Pictures)
  6. Soul (Disney)
  7. News of the World (Universal)
  8. Tom & Jerry (2021, Warner)
  9. Harry Potter Complete 8-Film Collection (Warner)
  10. The Meg (Warner)

 

‘Godzilla vs. Kong’ Tops Disc Sales for June, Reaches No. 4 for the Year

‘Mortal Kombat’ Wins Round Two On Disc Sales Charts

Warner Bros. Home Entertainment’s Mortal Kombat remake spent its second consecutive week atop the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended July 24.

The week’s top newcomer was Lionsgate’s Spiral: From the Book of Saw, the ninth entry in the “Saw” horror franchise. It sold 78% as many units in its first week as Mortal Kombat did in its second. Spiral earned $23.2 million at the domestic box office. Blu-ray Disc formats accounted for 69% of its total sales (33% from 4K UHD and 36% from regular Blu-ray).

The No. 3 overall disc seller was Warner’s Space Jam, still riding a boost from the recent release of remake Space Jam: A New Legacy. It was No. 11 on the Blu-ray chart.

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The No. 4 overall disc seller, and No. 3 on the Blu-ray chart, was MGM’s Wrath of Man, the Jason Statham revenge actioner distributed on disc by Warner Bros. Home Entertainment.

Warner also had the No. 5 overall seller in Godzilla vs. Kong, which was No. 4 on the Blu-ray chart in its sixth week.

The No. 5 Blu-ray seller, and No. 6 on the overall disc chart, was another newcomer, CBS and Paramount Home Entertainment’s Star Trek: Discovery — Season Three.

Another newly released TV show on disc, Lionsgate’s The Walking Dead: The Complete Tenth Season, was No. 8 on both charts.

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The Media Play News rental chart the week ended July 25 had Wrath of Man in first place for a second week.

Spiral debuted as the No. 2 rental, pushing Mortal Kombat to No. 3.

Rounding out the top five were the Redbox-exclusive Out of Death at No. 4, and Paramount’s The SpongeBob Movie: Sponge on the Run at No. 5.

Top 20 Sellers for Week Ended 7-24-21
Top 20 Rentals for Week Ended 7-25-21
Top 20 Selling Blu-ray Discs for Week Ended 7-24-21
Top 20 Blu-ray Market Share for Week Ended 7-24-21
Sales Report for Week Ended 7-24-21
Digital Transactions Snapshot for Week Ended 7-26-21

‘Mortal Kombat’ Battles to Top of Disc Sales Charts

Warner Bros. Home Entertainment’s Mortal Kombat debuted at No. 1 on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended July 17.

The latest adaptation of the popular video game franchise earned $42.2 million at the domestic box office.

The success of the new version also buoyed a couple of collections of previous adaptations. A Walmart exclusive DVD three-pack of the new film with the 1995 original and its 1997 sequel, Mortal Kombat: Annihilation, debuted at No. 14, while an earlier collection of the 1995 and 1997 films plus 2011’s Mortal Kombat: Legacy was No. 15.

No. 2 on both the overall and Blu-ray sellers chart was another newcomer, MGM’s Wrath of Man, released on disc by Warner. The film, which stars Jason Statham as an armored truck guard who seeks revenge against a gang of thieves, earned $27.5 million at the domestic box office. It sold about 42% as many copies as Mortal Kombat.

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The arrival of the newcomers pushed another Warner title, Godzilla vs. Kong, from the top spot it had been occupying the previous four weeks, down to No. 3 on both charts.

A third notable new release, Paramount’s The SpongeBob Movie: Sponge on the Run, debuted at No. 5 on the overall sales chart and No. 4 on the Blu-ray chart. The third “SpongeBob” movie earned $4.8 million from a limited domestic theatrical run that was upended by the pandemic, which led to the film being released primarily on the Paramount+ streaming service instead.

The No. 4 overall seller, and No. 12 on the Blu-ray chart, was the 1996 original Space Jam, still getting a bounce from the recent theatrical and HBO Max release of the new version.

Blu-ray Disc formats accounted for 67% of first-week Mortal Kombat sales, compared with 58% for Wrath of Man and 43% for Sponge on the Run. The 4K Ultra HD Blu-ray comprised 22% of total Mortal Kombat unit sales.

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On the Media Play News rental chart for the week ended July 18, Wrath of Man took over the top spot, with Mortal Kombat at No. 2 and Sponge on the Run at No. 3.

Universal Pictures’ Nobody, which had topped the rental chart the previous three weeks, slipped to No. 4, followed by Godzilla vs. Kong at No. 5.

Top 20 Sellers for Week Ended 7-17-21
Top 20 Rentals for Week Ended 7-18-21
Top 20 Selling Blu-ray Discs for Week Ended 7-17-21
Top 20 Blu-ray Market Share for Week Ended 7-17-21
Sales Report for Week Ended 7-17-21
Digital Transactions Snapshot for Week Ended 7-19-21

Warner’s ‘Mortal Kombat’ Claims Second Week Atop U.K. Home Entertainment Chart

Martial arts fantasy Mortal Kombat claimed a second week at No. 1 on the U.K.’s Official Film Chart the week ended July 21. Outselling the competition on physical formats and performing strongly on digital, the Warner Home Video release comfortably holds onto its lead from the prior week, while the studio’s Godzilla vs. Kong held on at No. 2.

Meanwhile, the cinematic release of sequels sent two movies up the chart: 1996’s Space Jam climbs to a new peak at No. 3 thanks to the cinematic release of its long-awaited sequel Space Jam: A New Legacy — this week’s biggest title on digital downloads — while The Croods also saw an uplift following the launch of The Croods: A New Age, rising two spots to No. 4.

Zack Snyder’s Justice League (Warner) dropped to No. 5, and Disney’s Raya and the Last Dragon rebounded to No. 6.

Promising Young Woman (Universal Pictures) made its Official Film Chart debut at No. 7 on digital downloads only. Starring Carey Mulligan as a woman traumatized by events from her past and dressed to kill, seeks revenge on those who wronged her and her loved ones.

Tom & Jerry dropped three spots to No. 8, landing just ahead of 2000 Guy Ritchie crime-comedy Snatch (Sony Pictures), which lands on the chart for the very first time at No. 9 following the release of a 20th Anniversary 4K UHD Blu-ray Disc re-release.

Finally, Academy Award-winning Nomadland (20th Century’s Searchlight Pictures) dropped three spots to No. 10.

The Official Film Chart Top 10 – July 21, 2021

Rank Previous Week Movie Distributor
1 1 MORTAL KOMBAT (2021) WARNER
2 2 GODZILLA VS KONG WARNER
3 4 SPACE JAM WARNER
4 6 THE CROODS UNIVERSAL
5 3 ZACK SNYDER’S JUSTICE LEAGUE WARNER
6 9 RAYA AND THE LAST DRAGON DISNEY
7 New PROMISING YOUNG WOMAN UNIVERSAL
8 5 TOM & JERRY (2021) WARNER
9 New SNATCH SONY PICTURES
10 7 NOMADLAND 20TH CENTURY

© Official Charts Company 2021

Warner’s ‘Mortal Kombat’ Fights to Top of U.K. Home Entertainment Chart

Warner Home Video’s Mortal Kombat fought its way up to No. 1 on the U.K.’s weekly Official Film Chart (ended July 14) following its release on DVD, Blu-ray Disc and 4K UHD Blu-ray.

With 82% of its total sales this week on physical formats, the video game-inspired movie relegated the previous week’s four-week chart topper Godzilla vs. Kong to No. 2, while Zack Snyder’s Justice League held on for a third consecutive week at No. 3 — underscoring Warner’s ongoing domination (70%) of home entertainment retail.

This week’s highest new entry, classic 1996 Looney Tunes-meets-real-life comedy Space Jam, launched straight to No. 4 thanks to a brand new 4K UHD Blue-ray Disc release, as the franchise gears up for the long-awaited sequel Space Jam: A New Legacy featuring LeBron James, which releases in U.K. cinemas July 16.

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Warner’s Tom & Jerry scampered up one spot to No. 5, finishing narrowly ahead of the week’s highest chart climber, Universal Pictures’ The Croods, which rocketed 25 spots to No. 6, a brand-new peak for the franchise, which also sees its sequel released in cinemas this week.

Multi-Oscar winner Nomadland (20th Century Studios’ Searchlight Pictures) fell two spots to No. 7, followed by 2017 “X-Men” spinoff Logan at No. 8, which entered the chart for the very first time thanks to a new 4K UHD Blu-ray Disc release.

Finally, Disney’s Raya and the Last Dragon finished at No. 9, while Wonder Woman 1984 (Warner) bowed at No. 10 for a second week.

The Official Film Chart Top 10 – July 14, 2021

Rank Previous Week Movie Distributor
1 2 Mortal Kombat (2021) Warner
2 1 Godzilla vs. Kong Warner
3 3 Zack Snyder’s Justice League Warner
4 New Space Jam Warner
5 6 Tom & Jerry (2021) Warner
6 31 The Croods Universal
7 5 Nomadland 20th Century
8 New Logan 20th Century
9 8 Raya and the Last Dragon Disney
10 10 Wonder Woman 1984 Warner

© Official Charts Company 2021

Merchandising: ‘Mortal Kombat’ Steelbook at Best Buy

As is often the case, the only real retailer exclusives for the new home video releases of July 13 were a couple of Steelbook editions offered by Best Buy.

Most notable is the 4K Ultra HD Blu-ray combo pack Steelbook for Warner Bros. Home Entertainment’s Mortal Kombat, offered at $34.99.

Best Buy’s ‘Snatch’ 4K Steelbook

Best Buy also had a 4K Ultra HD Blu-ray Steelbook for Sony Pictures’ Snatch, offered at $25.99.

Target ran a promotion giving a discount of 30% off select movies.

Some Walmarts in Southern California continue to have supply issues, as a store in Tustin had none of the week’s new releases on display well after 5 p.m. on Tuesday.

Walmart did have an exclusive three-movie collection of the new Mortal Kombat movie with the 1995 version and its 1997 sequel.

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‘Mortal Kombat,’ ‘Wrath of Man,’ ‘SpongeBob,’ ‘Quiet Place’ Lead New Disc and Digital Releases July 13

July 13 sees the DVD and Blu-ray Disc releases of Warner Bros. Home Entertainment’s Mortal Kombat and Wrath of Man, in addition to Paramount’s The SpongeBob Movie: Sponge on the Run, while Paramount’s A Quiet Place Part II becomes available for digital purchase.

The action film Mortal Kombat arrives on 4K Ultra HD, Blu-ray Combo Pack and DVD. The latest adaptation of the classic video game earned $42.2 million at the domestic box office and was available for streaming concurrently on HBO Max.

The revenge heist film Wrath of Man comes to DVD and Blu-ray July 13. Director Guy Ritchie teams up with Jason Statham for the fourth time in this story about a mysterious security guard for an armored truck company who is out to settle a score with a band of thieves. It earned $27.4 million at the domestic box office.

The animated The SpongeBob Movie: Sponge on the Run arrives on Blu-ray and DVD July 13  In the CGI-animated adventure with live-action elements, SpongeBob’s beloved pet snail Gary goes missing in a plot hatched by Plankton to get the Krabby Patty recipe, and he and his friend Patrick head to the Lost City of Atlantic City to retrieve him. The film features appearances by Keanu Reeves and Snoop Dogg, among others. The film was originally released as a premium VOD rental March 4 and also to Paramount+ streaming subscribers. It earned $4.8 million in a limited U.S. theatrical run.

Warner Bros. Home Entertainment July 13 releases A Cinderella Story: Starstruck on DVD. It was released two weeks earlier via digital channels. The new musical film is set in Dreary, Idaho, where small-town farmgirl Finley (Bailee Madison) longs to spread her wings and soar as an aspiring performer. When a Hollywood film crew arrives in her sleepy town, she is determined to land a role in the production and capture the attention of handsome lead actor Jackson Stone (Evans Behling). Unfortunately, a botched audition forces her to change course. Now, disguised as cowboy “Huck,” Finley finally gets her big break, but has to keep the charade a secret from her evil stepmother (April Telek) and devious step-siblings (Lillian Doucet-Roche and Richard Harmon). This is the sixth installment in the “A Cinderella Story“ franchise, a series of standalone films that put a twist on the classic “Cinderella” formula.

Shout! Factory has a number of big new releases July 13, including IFC Films’ The Night and No Man’s Land. With the psychological thriller The Night, director Kourosh Ahari made history for being the first U.S.-produced film to receive a license for theatrical release in Iran since the revolution. The Night is the story of how, after a night out with friends, an exhausted married couple, Babak (Shahab Hosseini) and Neda (Niousha Noor), and their baby take shelter in the grand but eerie Hotel Normandie. Throughout a seemingly endless night, mysterious disturbances ruin their rest as Babak and Neda soon realize they’re locked in with a malevolent force that hungers for the dark secrets they’ve kept from one another.

In the Western No Man’s Land, two families collide on a Texas ranch that shares a border with Mexico. While out on a border patrol, a rancher’s son named Jackson Greer (Jake Allyn) accidentally kills a Mexican immigrant boy. When his father tries taking the blame, Jackson flees south on horseback, becoming a gringo “illegal alien” in Mexico. Pursued by both Texas Rangers and Mexican federales, he journeys across Mexico to seek forgiveness from the dead boy’s father … only to fall in love with the land he was taught to hate. The cast includes Frank Grillo, Andie McDowell and George Lopez.

Meanwhile, Shout! Factory’s horror imprint, Scream Factory, releases its collector’s edition Blu-ray Disc of 2005’s House of Wax. A loose remake of the 1953 Vincent Price film of the same name, House of Wax stars Elisha Cuthbert, Chad Michael Murray, Brian Van Holt, Paris Hilton, Jared Padalecki, Jon Abrahams and Robert Ri’chard. When their car breaks down on a road trip, six college friends are sidetracked into an eerie backwoods town. Curiosity gets the better of them when they are intrigued by its macabre House of Wax. They soon find out that the town is not what it seems, and that they must find their way out before they fall victim to its ghoulishly inventive killers.

Another big July 13 catalog release is Sony Pictures’ Snatch on 4K Ultra HD Blu-ray. The comedy from director Guy Ritchie delivers a story about a diamond heist gone wrong, a colorful Irish gypsy-turned-prizefighter — and a very temperamental dog. In the heart of gangland, two novice unlicensed boxing promoters, Turkish (Jason Statham) and Tommy (Stephen Graham), get roped into a rigged bare-knuckle fight with local kingpin/villain and fellow boxing promoter Brick Top (Alan Ford). But all goes wrong when wild-card Irish gypsy boxer One Punch Mickey O’Neil (Brad Pitt) starts playing by his own rules, and the duo find themselves heading for a whole lot of trouble. Meanwhile, Franky Four Fingers (Benicio Del Toro) and his stolen 86-carat diamond have gone missing in London. Head honcho Avi (Dennis Farina) hires local legend Bullet Tooth Tony (Vinnie Jones) to find them, launching everyone into a spiral of double-crossing vendettas and events, most of them illegal. The 4K release includes a new Dolby Atmos soundtrack.

The Paramount Presents line July 13 releases a new Blu-ray edition of director Cameron Crowe’s 2000 coming-of-age film Almost Famous. It also arrives for the first time on 4K Ultra HD in a limited-edition Steelbook. Almost Famous is the semi-autobiographical odyssey of 15-year-old William Miller (Patrick Fugit), whose writing talent and earnest passion for rock music earns him an assignment for Rolling Stone, interviewing and touring with Stillwater (Billy Crudup, Jason Lee). Penny Lane (Kate Hudson) is the young groupie who guides him through the wild world of rock heroes, all-night parties, and the most dangerous experience of all — love.  The film won the Golden Globe for Best Motion Picture — Comedy or Musical and the AFI Award for Movie of the Year and received dozens of additional nominations and awards.

Music Box Films specialty label Doppelganger Releasing July 13 presents The Monster Collection, a three-disc Blu-ray set containing the feature-length documentaries Phil Tippett: Mad Dreams and Monsters and The Frankenstein Complex, plus 12 hours of bonus materials. Both films are directed by Alexandre Poncet and Gilles Penso.

Released in 2019, Phil Tippett: Mad Dreams and Monsters examines the life and career of Phil Tippett, the Oscar and Emmy Award-winning visual effects genius whose work in creature design, stop-motion and computerized character animation has been seen in such classics as the original “Star Wars” trilogy, the “Jurassic Park” and “Twilight” franchises, and the effects powerhouses RoboCop, Dragonheart and Starship Troopers.

The Frankenstein Complex, from 2015, offers an appreciation of the greatest movie monsters in film history and the talented effects artists who have been bringing them to life for the past century. The film goes behind the scenes of such classics as King Kong, Avatar, The Lord of the Rings, An American Werewolf in London, Alien and more to talk to the filmmakers responsible, including Rick Baker, Greg Nicotero, Chris Wallas, Guillermo del Toro, Paul Verhoeven, Joe Dante, John Landis, Kevin Smith and others.

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On the digital front, the thriller sequel A Quiet Place Part II becomes available for electronic sellthrough July 13 in advance of its July 27 release on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray from Paramount. In the sequel, written and directed by John Krasinski, following the deadly events at home, the Abbott family (Emily Blunt, Millicent Simmonds, Noah Jupe) must now face the terrors of the outside world as they continue their fight for survival in silence. Forced to venture into the unknown, they quickly realize that the creatures that hunt by sound are not the only threats that lurk beyond the sand path. The film earned $150.8 million at the domestic box office.

The latest “Saw” franchise entrant, Spiral: From the Book of Saw, arrives on digital July 13 from Lionsgate and Twisted Pictures. In the latest installment of the horror franchise, a criminal mastermind unleashes a twisted form of justice. Working in the shadow of his father, an esteemed police veteran (Samuel L. Jackson), brash Detective Ezekiel “Zeke” Banks (Chris Rock) and his rookie partner (Max Minghella) take charge of a grisly investigation into murders that are eerily reminiscent of the city’s gruesome past. Unwittingly entrapped in a deepening mystery, Zeke finds himself at the center of the killer’s morbid game. It arrives on 4K Ultra HD combo pack (plus Blu-ray and digital), Blu-ray combo pack (plus DVD and digital), DVD and on demand July 20.

Independent film distributor Indican Pictures is bringing the Japanese horror-comedy Ghost Master home via on demand platforms. A DVD release will follow on an as-yet-undermined date.

A complete list of new disc and digital releases, compiled each week by the Media Play News market research team, can be found here.

Reelgood: Day-and-Date Theatrical Releases Score Biggest Streaming Opening Weekends

Of the movies that premiered on subscription streaming services in the second quarter of this year, WarnerMedia’s Mortal Kombat had the biggest opening weekend, according to data released June 28 by streaming search engine Reelgood.

The film premiered on HBO Max on April 23, the same day it opened in theaters, where it generated a $42.2 million domestic gross. Reelgood analyzed data for all the films that premiered on SVOD services between April 1 and June 25 and ranked the top 10 titles with the biggest opening weekend shares of streaming, but only among its 2 million monthly users.

Overall, HBO Max’s new movies were the most popular, which isn’t surprising given that they became available free to subscribers the same day they opened in theaters.

Godzilla vs. Kong came in second, with an 8.1% share of the opening weekend streaming audience, to 8.9% for Mortal Kombat.

Netflix captured the No. 3 spot with Zack Snyder’s Army of the Dead, a zombie flick that premiered on the streaming service, with a 6.7% share, followed by The Woman in the Window, also from Netflix, at No. 4 with a 4.8% share.