On the heels of launching mobile-only service in India, Netflix has expanded the strategy to Malaysia with the bow of a less-expensive $4 monthly service available only on portable devices.
The basic Netflix subscription costs $8.99 in the United States.
About 88% of Malaysians own smartphones and 78% stream and download entertainment from their phone, according to the Malaysian Communications and Multimedia Commission.
Netflix contends subscribers in Malaysia watch twice as much content on their phones as the typical subscribers.
“With the first-ever Mobile plan in Southeast Asia, all of Netflix’s shows and movies will be even more accessible for Malaysians to stream and download,” Ajay Arora, director of product innovation at Netflix, said in a statement.