Quibi App Downloads Top 830,000 After Three Days

After a sluggish start, Jeffrey Katzenberg and Meg Whitman’s ambitious, mobile-centric SVOD platform, Quibi, appears to be gaining consumer traction, generating 830,000 app downloads since its April 6 launch, according to new data from Sensor Tower.

Quibi, which stands for “quick bites,” is backed by $1.75 billion investor capital affording it with original short-form (no longer than 10 minutes) content from top producers such as Steven Spielberg and Guillermo del Toro, among others.

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Quibi reportedly was the sixth-ranked app on Google Play through April 9; 20th among free apps on the App Store.

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While the numbers appear promising, they’re also reflective of free 90-day trial periods and heavy cross promotions with T-Mobile and other carriers. As such, Quibi is reportedly not giving any official comment on the download numbers.

After a trial period, Quibi costs $4.99 per month with advertising; $7.99 for an ad-free subscription.

Disney+ Mobile App Downloaded 15.5 Million Times in First Two Weeks

The Disney+ mobile app has been downloaded 15.5 million times in its first two weeks of availability, according to a Nov. 26 report from Apptopia.

The mobile app has generated $5 million through in-app purchases, according to the company’s estimates. Apptopia revenue data is calculated post app store fees. The numbers don’t include subscribers who downloaded to devices such as Apple TV or Roku.

Disney+ has been ranking No. 1 overall in the U.S. iOS and Google Play app stores since its launch, according to Apptopia. It has been No. 1 in iOS grossing ranks since Nov. 19 and since Nov. 20 on Google Play.

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Australia and New Zealand were able to start watching Disney+ originals such as The Mandalorian Nov. 19. Disney+ has been ranking No. 1 overall in both app stores in both countries since launch.