IMDb TV Now Has a Mobile App

IMDb TV, the ad-supported streaming video service owned by Amazon, Aug. 26 announced it is now available through a branded mobile app on iOS and Android devices.

Users can now stream IMDb TV content from their phones or tablets. Interested parties can download the app from the Google Play Store and Apple App store.

Through new distribution deals with Paramount Pictures and Lionsgate, IMDb TV is upping its selection of acclaimed movies. Viewers have free access to Academy Award-winning Silver Linings Playbook (Bradley Cooper, Jennifer Lawrence), Age of Adaline (Blake Lively, Michiel Huisman, Harrison Ford) and In the Heart of the Sea (Chris Hemsworth, Cillian Murphy), as well as TV shows like “The Middle” (Patricia Heaton, Neil Flynn), which is exclusively available on IMDb TV.

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Some of the top streamed movies this summer on IMDb TV included Academy Award-winning La La Land (Ryan Gosling, Emily Stone), Academy Award-winning Jerry Maguire (Tom Cruise, Renée Zellweger), Practical Magic (Sandra Bullock, Nicole Kidman), A Knight’s Tale (Heath Ledger, Rufus Sewell) and Drive (Ryan Gosling, Carey Mulligan).

Other top streamed movies on IMDb TV included Max (Thomas Haden Church), Step Dogs (Joris Jarsky), Zookeeper (Kevin James, Rosario Dawson), Paddington (Hugh Bonneville, Sally Hawkins) and The Never Ending Story (Noah Hathaway), among others.

Yahoo! Opens Paris Production Facility for Original Mobile Content

Verizon Media subsidiary Yahoo! has opened a production facility, Ryot Studio, in Paris aimed at creating original content for mobile device distribution in France.

With about 13 million unique monthly visitors and 5 million active users, Yahoo! France believes the studio will help create content specific to the local and regional market.

Designed to look like kitchen/living room, the studio features a series of interchangeable decors aimed at making video content totally different from TV shows.

The facility is adding staff across technical, production, presentation, program management, while Verizon Media expands its social media teams.

“I created a team composed of talents, strong personalities, each capable of bringing their universe, and to share it freely,” Alexandre Delperier, senior director and head of content for Yahoo! France, said in a statement. “We claim a different, creative, even playful approach, whether it is information, entertainment or sports. And this tool will allow us to gain even more responsiveness.”

The studio represents a forward move for Verizon, which has had little over-the-top video success in the United States. The telecom last year wrote off almost $1 billion in losses from the failed Go90 ad-supported mobile app targeting younger consumers on their cellphone.

Yahoo! France hopes to reverse the trend.

“We have a true role to play in the media landscape, not only as an aggregator but also as a content producer of our own formats,” Delperier said.

The studio will also offer third-party content, including political shows, news, NBA, tennis and soccer.

“This studio will serve both our editorial ambitions and the enrichment of our advertising offer,” said Erik-Marie Bion, VP, Verizon Media France and Germany. “We will be able to offer our customers new formats and user experiences.”

Hulu First SVOD Service to Offer Payment through Venmo

Hulu announced it is the first streaming service to offer payment through the peer-to-peer app Venmo.

“At Hulu, we want to bring our viewers choice and flexibility, in as many ways as possible,” read a company statement. “From infusing our product with your favorite features like Night Mode on Web to supporting all the devices that matter most to you, we constantly strive to make it easy for you to stream, any way you want. And that includes how you want to pay for your Hulu subscription.

“That’s why we’ve partnered with Venmo, the app you love to use to send money, to bring you a new way to pay for your Hulu subscription.”

Beginning Dec. 6, Hulu subscribers with a Venmo account were able to sign up for a new Hulu account and pay with the peer-to-peer app.

“Pay with Venmo in just a few clicks — no need to pull out your credit card and type in your card number,” read the Hulu statement. “Just use your mobile Web browser to sign up for Hulu and select Venmo as your payment option. From there, your Venmo balance or linked payment method will be used for your monthly recurring subscription.”

Existing Hulu subscribers will soon be able to switch payment preferences to Venmo, too, according to the company.

Netflix Hits Q3 Mobile App Home Run

Netflix doesn’t report third-quarter (ended Sept. 30) financial results until Oct. 16, but the streaming video behemoth apparently hit another fiscal home run with its mobile app.

The SVOD pioneer generated $243.7 million in Q3 revenue from its app, which was up 90% from $128.2 million in revenue in the previous-year period, according to Sensor Tower, which monitors the app ecosystem globally.

The company said the Netflix mobile app has generated about $1.4 billion in global revenue from Google Play and the Apple App Store since its inception. Google’s Android OS didn’t offer a Netflix app until 2011.

Indeed, Sensor said Netflix added 50 million app downloads in Q3 — up 36% from last year. The service now has more than 600 million mobile apps installed worldwide.