Upstart mixed martial arts fight organization, the Professional Fighters League, April 30 announced a technology agreement to bring over-the-top video, including in-depth athlete stories, streaming video and 360-degree comprehensive coverage across all digital platforms, including mobile devices.
Launched in 2012 as the World Series of Fighting, the PFL is using backend video technology from ViewLift to power its digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide.
“We are committed to presenting mixed martial arts in innovative ways that capture the full spectrum of talent, athleticism and action that PFL athletes bring to the cage, CEO Peter Murray said in a statement. “We will create a direct connection between PFL, its fighters and its partners and millions of loyal MMA fans.”
Professional Fighters League events and fights will be streamed live and on demand on pflmma.com and the PFL apps, broadcast live in primetime on NBC Sports Network, and streamed live globally on Facebook Watch. The PFL 2018 Season debuts June 7 from Hulu Theater at Madison Square Garden and consists of seven regular season events, three “win or go home” playoff events, and concludes with the $10 million PFL championship event on Dec. 31.
“We love the intersection of sports and technology,” said Rick Allen, CEO of ViewLift.
Mixed martial arts fans will be able to watch all PFL regular season, playoff, and championship fights—over 66 hours of live action—for free. In the United States, all of the PFL regular season events will air live on Thursday in primetime exclusively on NBCSN, and stream live on NBCSports.com, the NBC Sports app, pflmma.com and the PFL apps. All regular season events will have encore telecasts on NBCSN later the same night.
Outside the U.S., Facebook will stream up to six hours of free, live coverage for each event. In the U.S., fans can watch the first three hours of coverage of each event on Facebook and continue to watch the rest of the card on NBCSN. Prior to the bell, fans can learn more about the PFL, the fighter roster and the personal stories of PFL fighters at PFLmma.com.