Discovery March 18 appointed Missy Birns-Halperin to the newly created role of head of talent development and casting for the Discovery+ subscription streaming service. Birns-Halperin reports to COO David Leavy in Los Angeles.
In her new role created specifically for Discovery+, Birns-Halperin is responsible for casting celebrity talent worldwide in unscripted discovery+ original series and specials. She will also serve as a liaison, connecting talent with numerous Discovery+ teams, including programming, marketing, development, communications and social good.
“Missy is one of the industry’s most-respected relationship builders, connectors and creative partners,” Leavy said in a statement. “We hope to attract even more of the world’s top personalities, celebrities and talent to our new streaming service. With Missy leading the effort, our aspirations are for discovery+ to be that trusted home for the world’s biggest stars.”
Prior to joining Discovery, Birns-Halperin served as EVP of global talent strategy for National Geographic Partners, while also bringing high-profile entertainment talent to the brand. Birns-Halperin also spent nearly three decades leading talent relations for the Fox Broadcasting Company.