While 4K Ultra HD televisions have become commonplace in the United States at Best Buy, Walmart and Target, among other retailers, global adoption of the new high-definition format is still picking up speed, according to new data from IHS Markit.
The London-based research firm cited declining prices for big-screen TV driving wider consumer adoption. Speaking at the MIPTV confab April 8-11 in Cannes, France, Paul Gray, director research and analysis, technology, media & telecom, said there are more than 142 4K UHD channels on the market, including 49 channels in Europe.
Gray says that next summer’s Olympics in Tokyo (July 24 – Aug. 9, 2020) generate will 4K UHD unit sales of 130 million worldwide.
IHS estimates that by 2022, 60% of North American households own at least one UHD video display, with another 40% among Western Europe homes.
Indeed, the report suggests that by 2022, TV’s with 75-inch screen sizes will drop to around $1,000, with some 8K units priced at $2,000.
“It has taken only five years: shipments broke 1% for the first time in Q4 2013. This is as fast as the move from standard definition to HD resolutions,” Gray said, as reported by Advanced-Television.