Netflix Shoots Down Video Game Interest

Netflix has become much bigger than its 125 million global subscriber base. Like ecommerce behemoth Amazon, every move made by the SVOD pioneer can send ripples through Wall Street.

On June 13, TechRadar claimed an exclusive on Netflix’s plans to enter the video game business, including working with Telltale Games to produce a version of Minecraft: Story Mode and a separate game based on its original series, “Stranger Things.”

The games would be delivered through video files with users controlling game features through the TV remote or select/directional buttons.

The news sent shares of GameStop down more than 5%, in addition to lesser drops among publishers Activision Blizzard, Electronic Arts and Take-Two Interactive Software.

A Netflix representative shot down scuttlebutt it was getting into games, saying only that is working on a five-episode interactive series involving the Minecraft franchise to launch this fall, in addition to a separate game for “Stranger Things.”

“It’s an extension of our other interactive stories we have on our service like ‘Stretch Armstrong: The Breakout,’ ‘Puss in Book: Trapped in an Epic Tale’ and ‘Buddy Thunderstruck: The Maybe Pile,'” said Marlee Hart.

Hart said the Stranger Things project would be launching on the Telltale platform at a later date, not on the Netflix service.

“It’s part of our marketing and title promotion efforts,” she said. “There’s a broad spectrum of entertainment available today. Games have become increasingly cinematic, but we view this as interactive narrative storytelling on our service.”