Women In Home Entertainment 2020: The 12 Captains — Who They Are

Hollywood, you’re getting better — but we’re still not quite there.

UCLA’s 2020 Hollywood Diversity Report, released in February, found that, overall, there are more acting jobs for women in film. In a look at 145 films released in 2019, women had 44.1% of the lead acting roles and accounted for 40.2% of the total cast.

But if you look behind the scenes, there remains much more of a divide. In 2019, just 15.1% of the directors, and 17.4% of the writers, of top-grossing films were women. The 2020 Hollywood Diversity Report also includes a workplace analysis of the top 11 studios, and found that 82% of ‘C’-level positions, and 80% of all senior executive positions, are held by men.

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This is why, for the third year, Media Play News is saluting the top women in home entertainment — with a special focus on the top “captains” who are driving the business — as selected by a panel of studio executives, key retailers, journalists and other industry leaders.

Our list of “captains” this year has expanded from 10 to 12, in recognition of the proliferation of high-profile streaming services. Our Women in Home Entertainment section takes on special significance this year in light of the coronavirus pandemic — which has presented our executives with a whole new series of challenges that are explored, in detail, in the Q&A section with our captains that follows our introductions.

THE CAPTAINS OF HOME ENTERTAINMENT: WHO THEY ARE

Sarah Aubrey

Head of Original Content, HBO Max

Sarah Aubrey

Aubrey heads up Original Content for HBO Max, presiding over a robust slate of Max Originals that offers programming options for every member of the household from preschool aged children through adults. Max Originals include a wide range of genres and formats, slanted toward Gen Z, millennial and female audiences, including programs such as “Legendary,” “Love Life,” “Expecting Amy,” “On the Trail,” “Raised by Wolves,” “Close Enough,” “Looney Tunes” and more. Previously, Aubrey was EVP of original programming for TNT, where she played an integral role in the network’s evolution into one of the premier destinations for prestige original dramas. Under her leadership, the number of women holding jobs at the highest levels on the average TNT scripted project more than doubled. TNT also jumped an impressive 320% on the annual GLAAD TV report rankings for LGBTQ representation. Prior to joining TNT, Aubrey was a prolific television and film producer, responsible for such projects as “Friday Night Lights” and “The Leftovers” while at Film 44, and films including Bad Santa before that.

SEE ALSO ‘WOMEN IN HOME ENTERTAINMENT 2020: THE 12 CAPTAINS TALK CAREER PATHS, HIGHLIGHTS AND TOUGH CALLS’

Kelly Campbell

President, Hulu

Kelly Campbell

Campbell manages Hulu’s suite of on-demand and live streaming businesses within the Walt Disney Co.’s Direct-to-Consumer & International business unit. Campbell previously served as chief marketing officer of Hulu. Her team of marketers was responsible for creating and executing initiatives across brand, creative, subscriber growth, entertainment publicity, consumer research and viewer experience. Campbell has earned several industry accolades, including one of Business Insider’s Most Innovative CMOs, Cynopsis Media’s Top Women in Digital Media, Ad Age’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay-TV. Most recently, she made Forbes’ Most Influential Global CMOs list for embracing transparency in influencer marketing.

SEE ALSO ‘WOMEN IN HOME ENTERTAINMENT 2020: THE 12 CAPTAINS AND WHAT THEY LIKE TO WATCH, WHOM THEY’D LIKE TO MEET

Agnes Chu

SVP, Content, Disney+

Agnes Chu

Though she is leaving in September to lead publisher Conde Nast’s studio and distribution unit, Chu is being honored as one of the key players behind the successful launch of Disney+. Chu is responsible for identifying and developing series, feature films, short-form content and other entertainment formats for the service. Reporting to Ricky Strauss, president of content and marketing, Chu leads the Disney+ Originals teams for scripted, unscripted and content operations, partnering closely with Disney-owned internal content creators, including The Walt Disney Studios, Walt Disney Television, Pixar, Marvel and Lucasfilm. Over the course of her career at Disney, Chu has served in a variety of roles. Prior to her current position, she served as executive of story and franchise development at Walt Disney Imagineering. From 2013 to 2016, she worked for Bob Iger as VP, office of the chairman and CEO, leading corporate synergy in the integration of Lucasfilm and the grand opening of Shanghai Disney Resort. While at ABC Entertainment, managing content production for the broadcast network’s digital platforms, Chu garnered an Emmy nomination for “Lost: Mysteries of the Universe,” a pioneering streaming extension of the fan-favorite series “Lost.”  Chu began her career at Jigsaw Productions, working on Academy Award documentary nominee Enron: The Smartest Guys in the Room and “The Blues,” a seven-part series on PBS with directors Martin Scorsese, Clint Eastwood and Alex Gibney.

SEE ALSO ‘WOMEN IN HOME ENTERTAINMENT 2020: THE 12 CAPTAINS TALK COVID-19, REMOTE WORKING AND LASTING CHANGES’

Andrea Downing

Co-President, PBS Distribution

Andrea Downing

With more than 20 years of experience in the media and entertainment business, Downing has a successful history of leading organizations for growth and profitability in dynamic landscapes. Her vision for PBS Distribution (PBSd) has evolved the focus of the organization to a global distribution company with a diversified portfolio of businesses, including three direct-to-consumer subscription video-on-demand (DTC-SVOD) services at its core. A strategic leader with a strong operational background who embraces change to transform organizations with new business strategies and products, Downing leads the company including strategic, financial, and operational aspects of PBSd.

Kathleen Gallagher

EVP and Managing Director — North America, Universal Pictures Home Entertainment

Kathleen Gallagher

Gallagher leads UPHE’s physical home entertainment business, including sales, operations, finance, customer marketing and distribution partnerships across the United States and Canada. She assumed her present position in March 2018, after serving as SVP of sales, customer marketing and category management for UPHE’s U.S. physical sellthrough and rental businesses. She started at Universal in 2000 as assistant category manager and served in various sales, category management and customer marketing positions. Gallagher began her career in 1999 at Sony Pictures Entertainment (at the time, Columbia TriStar Home Entertainment).

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Hilary Hoffman

EVP, Global Marketing, Universal Pictures Home Entertainment

Hilary Hoffman

Hoffman oversees strategic marketing and business strategy for Universal and its distributed lines worldwide across new-release, catalog and TV properties for both digital and physical, focusing on the complete product lifecycle. Her responsibilities encompass defining go-to-market strategies and the overall approach for consumer engagement, including developing and leveraging new platforms and technologies as well as direct-to-consumer initiatives to drive profitable growth across all formats. During her tenure at Universal, Hoffman has overseen the campaigns of some of the studio’s biggest, revenue-generating releases and has successfully been a driving force behind Universal’s leading footprint in new industry initiatives.

 

Cindy Holland

VP, Original Content, Netflix

Cindy Holland

Holland, a 17-year Netflix veteran, is responsible for acquiring and launching original series for Netflix members around the globe. Under her purview, Holland and her team have launched award-winning and critically acclaimed projects that span drama, comedy, family/YA, documentaries, unscripted, stand-up specials and docu-series. She was named to the 2018 Time 100 list of the most influential people. According to the magazine, “in less than a decade, Cindy has helped orchestrate one of the biggest entertainment revolutions since the invention of the television.”

 

Dametra Johnson-Marletti

GM, Digital Store Category Management, Microsoft Corp.

Dametra Johnson-Marletti

Johnson-Marletti has responsibility for digital content categories (Gaming, Movies & TV, Entertainment and Consumer Apps) across all Microsoft digital storefronts.  She is charged with working with external content creating partners to optimize customer experiences and financial opportunities through creative content marketing programs, and business model innovation. Johnson-Marletti joined Microsoft in 2001 and has since made multiple contributions across a number of different businesses, including nine years in the Xbox Division. Prior to coming to Microsoft, Johnson-Marletti spent almost 10 years with Bristol Myers-Squibb, where she held several positions across dales and dales management in the Southern California area. A former professional women’s basketball player, Johnson-Marletti is a Los Angeles native who currently lives on the East Side of Seattle with her two teen children.

 

Kim Overall

EVP, Consumer Insights and Innovation, Sony Pictures Entertainment

Kim Overall

Overall is responsible for identifying and developing the studio’s capabilities to become a more consumer-centric, data-driven organization. Her group utilizes data analytics and consumer insights, enabling SPHE and Sony Pictures Television Distribution to make better-informed decisions to satisfy consumer demand for content. Formerly, Overall was SVP of SPHE’s United Kingdom, Norther Europe and EMEA partnerships. In this role, she was responsible for defining the commercial strategies for the region and supporting the EMEA territories. She joined SPHE in 2008 as the managing director for Australia and New Zealand.

 

Jessica Schell

EVP and GM, Film, Warner Bros. Home Entertainment

Jessica Schell

Schell joined Warner Bros. in 2014 as EVP and GM of film at Warner Bros. Home Entertainment and oversees all aspects of the transactional home entertainment business for Warner Bros. films worldwide. At Warner Bros. she has taken on additional responsibilities managing theatrical lifecycle marketing, cross-enterprise synergy initiatives, and immersive entertainment. Schell spent her early career at the Walt Disney Co. and Allen & Co. and is a graduate of Harvard College and Harvard Business School. At NBC Universal, she held roles of SVP of digital strategy and business development for NBC Universal, and EVP of business development and digital for Universal Pictures.

 

Amy Jo Smith

President and CEO, DEG: The Digital Entertainment Group

Amy Jo Smith

Smith heads the leading trade group for the home entertainment industry. The DEG promotes entertainment platforms, products and distribution channels that support the movie, television, music, consumer electronics and IT industries. A former White House communications advisor, Smith since 1997 has led the industry-funded organization through the industry’s wholesale evolution from videocassettes to DVDs, Blu-ray Discs and today’s digital age. She joined the DEG as executive director under then-President Emiel Petrone, and was promoted to president in 2013 and CEO in 2017. Before the DEG she was SVP and group director at ad agency Cohn & Wolfe.

 

Lexine Wong

Senior EVP, Worldwide Marketing, Sony Pictures Home Entertainment

Lexine Wong

Wong leads Sony Pictures Television Distribution’s global home entertainment marketing team and is charged with delivering breakthrough marketing campaigns across a wide range of product from Sony Pictures Entertainment’s studio labels and television series. Specific areas of oversight include consumer and brand strategy, creative advertising, media and digital, PR and strategic partnerships, content development and new product development. Wong’s insights-driven marketing strategy is the foundation for product development and continued marketing innovation around new platforms critical for growth in the industry, such as Movies Anywhere, augmented reality, 4K UHD and other direct-to-consumer digital offerings. With more than 25 years in advertising and consumer marketing, Wong began her career at Young & Rubicam, before joining what would become Sony Pictures Home Entertainment, where she rose to EVP of worldwide marketing in 2001 and her present position in 2006.

Transactional Movie Marketing: How Big is Your Fan Base?

On Oct. 15, AMC Theatres — the world’s largest movie exhibitor — launched “AMC Theatres On Demand,” a transactional platform enabling its A-List members to purchase or rent studio (notably Paramount, Lionsgate) movies in the home on their retail release.

Key to AMC’s push into home entertainment is the exhibitor’s leverage of its 19-million Stubs A-List loyalty membership base in the same way Amazon Prime entices more than 100-million Prime members with access to movies, TV shows and third-party SVOD services via Prime Channels.

As the retail market embraces transactional VOD and electronic sell through in place of DVD and Blu-ray Disc, media companies are using pre-existing customer loyalty to jumpstart digital success.

When packaged-media kiosk operator Redbox launched Redbox Digital in 2017, its initial marketing thrust was to its 27 million Redbox Perks members.

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Indeed, Redbox claims that nearly half (48% ) of all Americans find out what’s new in home entertainment from its kiosks. The company recently enhanced the Perks program to reward members for each rental night instead of per title.

“The updated loyalty program increases the value of each Redbox experience,” Ash Eldifrawi, chief marketing and customer experience officer at Redbox, said at the time.

Last spring, Fandango launched a loyalty-rewards program — Fandango VIP+ — offering monetary credits for every four movies tickets purchased on its platform. VIP members also have 21 days to use their credit to stream movies and TV shows on FandangoNow.

“We needed to seed the system … to give customers an array of options to redeem their points,” Fandango chief marketing officer Adam Rockmore said in an interview.

While Fandango has not released data on VIP+ signups, Michael Pachter, media analyst at Wedbush Securities in Los Angeles, believes AMC has the upper hand.

“AMC may have a competitive advantage over Fandango and others delivering in-home entertainment given the reach of its rewards program, loyalty of millions [of] A-Listers and studio partnerships,” he wrote in a note. “We see little downside to AMC’s new on-demand offering, given its reach to loyal customers.”

Then again, FandangoNow is part of Movies Anywhere, the movie marketing platform (supported by Warner Bros., Sony Pictures, Universal Pictures, Disney/Fox) directing its 8 million registered users to buy and rent titles from its retail partners, which include Apple iTunes, Prime Video, Walmart’s Vudu, Comcast’s Xfinity Store, Google Play, Microsoft Movies & TV — and just recently: Verizon.

Edelman Elected Treasurer, Gutierrez Secretary of EMA

Michele Edelman and Pedro E. Gutierrez Jr. have been elected to serve as treasurer and secretary, respectively, of the Entertainment Merchants Association.

Edelman, who had been serving as secretary, replaces Matt Hill of Amazon, who stepped down from the EMA Board due to a change in his responsibilities at Amazon.

Edelman is EVP of marketing and content strategy for Vubiquity.

Gutierrez is director of digital stores movies and TV business and category management at Microsoft.

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The other officers of EMA are chair Cameron Douglas of Fandango and vice chair Suyin Lim of PlayStation Video. Additionally, comScore’s Marty Graham and Google’s Bill Kotzman serve on the board’s executive committee.

Comcast Xfinity Digital Store Seventh Digital Retailer to Join Movies Anywhere

Digital movie collection service Movies Anywhere on Dec. 5  added Comcast’s Xfinity Digital Store as its seventh digital retail partner.

Amazon Prime Video, Google Play, Apple’s iTunes and Walmart’s Vudu were partnered with the service at launch last October. FandangoNow, Fandango’s on-demand video service, came aboard in March, joined in August by Microsoft Movies and TV.

Comcast’s 22 million Xfinity TV subscribers are now able to synchronize their accounts with Movies Anywhere,  combine eligible movie purchases from the Xfinity Digital Store with those from other Movies Anywhere digital retailers, and access them on Xfinity X1, the Xfinity Stream app and other Xfinity TV platforms.

Comcast is the first pay-TV provider to join Movies Anywhere. For a limited time, consumers who sync for the first time with Xfinity or one of the other participating digital retailers will receive a free digital copy of Happy Feet, a 2006 computer-animated musical family film with a domestic box office gross of nearly $200 million. Those who sync for the first time with two digital retailers also receive digital copies of The Martian and The Fate of the Furious.

“Comcast is one of the country’s leading pay-TV providers, with a customer base that, like ours, consists of people who are passionate about the movies they love,” said Karin Gilford, general manager of Movies Anywhere. “We are thrilled to now include Comcast’s Xfinity TV customers among those who can benefit from Movies Anywhere’s ability to bring their favorite movies together in one place that can be accessed across a multitude of devices using the Movies Anywhere app and across Xfinity TV platforms.”

“Xfinity X1 is the only platform that provides customers with seamless, integrated access to all of their entertainment choices within one user interface, whether that content is live, on demand, streamed, recorded, rented or owned,” said Daniel Spinosa, VP of entertainment services at Comcast Cable. “And by joining Movies Anywhere, Xfinity TV customers can now easily link their accounts across participating digital retailers and watch their consolidated digital library on X1, or anywhere in the country via the Xfinity Stream app and portal.”

With the addition of Comcast to the Movies Anywhere lineup, Movies Anywhere collections owned by the cable company’s customers will be accessible for the first time directly on the TV through Xfinity On Demand, and on devices via the Xfinity Stream app and web portal. All Movies Anywheres users are also able to access their collections via the Movies Anywhere app and web portal on an array of additional platforms.

One of the top digital retailers for new releases, the Xfinity Digital Store offers Xfinity TV customers the ability to easily purchase and access thousands of movies, many featuring enhanced extras via X1 and across devices via the Xfinity Stream app and web portal.

Movies Anywhere is backed by five Hollywood studios — Sony Pictures Entertainment, 20th Century Fox Film, Universal Pictures (including Focus Features, DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Marvel Studios and Lucasfilm) and Warner Bros. Paramount Pictures and Lionsgate are not part of the service, which also does not feature television programming.

In October, Movies Anywhere celebrated its one-year anniversary, announcing that since launch fans have streamed more than 35 million movies on more than 100 different devices. The service turned 1 with 6 million registered users, 150 million movies collected and more than 1 billion minutes viewed.

Movies Anywhere in February 2018 won Media Play News‘ inaugural “Fast Forward” award, honoring people, technologies, organizations, products or services that move the home entertainment industry forward. The awards are an outgrowth of the Home Entertainment Visionary Awards, which were launched in 2002 by the now-defunct Home Media Magazine. Comcast’s Brian Roberts was the 2017 honoree.

Movies Anywhere also was nominated for “Fan Favorite App” in the Google Play Best of 2018 Awards.

Consumer spending on digital purchases of movies, TV shows and other filmed content rose 18% in the third quarter of this year compared with the same quarter in 2017, a significant uptick from the single-digit gains posted in prior years, according to DEG: The Digital Entertainment Group.