The Walt Disney Co. on Jan. 19 announced a major shakeup of its streaming business, promoting Michael Paull to the new role of president, Disney Streaming, with oversight of Disney+, Hulu, ESPN+ and Star+.
Paull, previously head of Disney+, reports to Disney Media & Entertainment Distribution (DMED) chairman Kareem Daniel.
Joe Earley, previously EVP of marketing and operations for Disney+, has been appointed president of Hulu and reports to Paull. Earley replaces Kelly Campbell, who late last year left Hulu to take the reins of NBCUniversal’s Peacock streaming service.
A successor to Paull will be named at a later date.
Disney says the moves are being made to support the expansion of its direct-to-consumer business around the world.
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The company also has established a new hub for international content creation that will be overseen by Rebecca Campbell.
Campbell’s focus, as chair of the International Content and Operations group, will be on local and regional content production for Disney’s family of streaming services. She remains in charge of Disney’s international media teams and reports directly to Disney CEO Bob Chapek.
The International Content and Operations group is Disney’s fourth content creation group and will operate alongside the Studios Content, General Entertainment Content and Sports Content groups.
“Disney’s direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy,” Chapek said in a statement. “Rebecca has played a vital role in orchestrating our global platform expansion, and I’m excited that she will be leading our new International Content group, bringing her expertise and talent to oversee the growing pipeline of original local and regional content for our streaming services while continuing to lead our international operations. Likewise, with a relentless focus on serving consumers, Kareem has developed an industry-leading team of seasoned executives who are uniquely equipped to take our streaming business into Disney’s next century.”
Paull came to Disney in 2017 from Amazon, where he headed Amazon Channels.