Metro Goldwyn Mayer March 21 announced it has hired marketing executive Stephen Bruno as chief marketing officer. Bruno joins the studio from Netflix and will start in April.
Bruno, who has been VP, global marketing at Netflix since 2015, will oversee global marketing and brand strategy for MGM and its film and television properties. He will work with CCO Christopher Brearton, as well as Mark Burnett, chairman of MGM’s worldwide television group, Nancy Tellem, executive director, and Jonathan Glickman, president of MGM Studios’ motion picture group, to promote the MGM brand and all of the Company’s film and television projects and properties.
He will also work with teams throughout MGM to identify and execute on marketing opportunities that tap into the loyal following of its historic library while also attracting new audiences around the world.
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“Stephen is a creative industry leader and we are excited to welcome him to MGM as we build on our momentum as a leading independent content creator backed by an iconic library of brands,” Burnett and Brearton said in a co-statement. “He has been at the forefront of developing disruptive marketing executions in traditional and emerging media spaces across the globe.”
The executives said Bruno would be especially invaluable to United Artists Releasing as the newly-expanded venture furthers the studio’s legacy.
At Netflix, Bruno oversaw the global teams responsible for conceptualizing, creating and executing on the positioning and promotion of the streaming service’s originals across all verticals including series, “Stranger Things,”“13 Reasons Why,” “Orange is the New Black,” “The Crown,” “Narcos,” feature films, Bird Box, Mudbound, To All the Boys I’ve Loved Before, documentaries and unscripted, Wild Wild Country, Making a Murderer, Queer Eye, Nailed It, and comedy specials.
Prior to Netflix, Bruno worked at The Weinstein Company and Miramax Films, supervising the execution of several theatrical releases including Django Unchained, Silver Linings Playbook, Lee Daniel’s The Butler, The Artist, and Fruitvale Station. Bruno also worked at HBO as a Director of Consumer Marketing working on titles such as Curb Your Enthusiasm and Eastbound and Down.