MGM Studios has partnered with Dutch-based TV producers to create reality-based programing for Benelux countries, including Belgium, the Netherlands and Luxembourg.
MGM, together with Roy Aalderink and Peter Lubbers, formed the unscripted TV production company Concept Street, headquartered in Holland.
The announcement signals MGM’s expansion into local television production internationally. Under the deal, Concept Street has an exclusive first-look at MGM’s unscripted formats in the Benelux countries and MGM will serve as the distributor of all Concept Street IP outside of the Benelux.
Aalderink and Lubbers will run the day-to-day operations as co-managing directors with an ownership stake in the company. They will work with Mark Burnett, president, television group & digital, MGM and Chris Ottinger, president worldwide television distribution & acquisitions, on distribution.
“Roy and Peter possess an exceptional understanding of the Benelux market and knowledge about what resonates with audiences in the region,” Burnett said in a statement.
Indeed, Aalderink created, sold and produced multiple original formats, including “My Last Words,” “Save My Holiday,” “Jo Frost: Nanny on Tour ” and “Ugly Ducklings.”
Previously, Aalderink worked for several online platforms and streamers when holding positions as CEO at both Zodiak Netherlands and Strix Television Benelux.
He also paired up with a wide array of distributors to produce local versions of international formats, including “Celebrity Wife Swap,” “Survivor,” “Say Yes to the Dress,” “Embarrassing Bodies” and “The Undateables.”
Lubbers has held positions at various production companies, including Endemol, Medical Multi Media and Zodiak Netherlands, where he served as CEO.
He was responsible for Dutch adaptations of international hit-shows, such as “Maestro,” “Dancing With The Stars,” “Fort Boyard” and “MasterChef.”
The joint venture comes as MGM is experiencing growth in television production. New programs include “Steve Harvey’s FUNDERDOME,” “Minor Renovations,” where junior designers compete to renovate home spaces in need of a makeover; Signed, which features aspiring musicians who compete for the opportunity to be signed to a major record label; and Married 10, which follows married couples as they test their relationship in a daring social experiment.
Known for unscripted and scripted TV content, MGM Television in 2017 set a studio record with 47 Emmy Award nominations and 11 wins, which included Outstanding Drama Series for “The Handmaid’s Tale” (Hulu), Outstanding Structured Reality Program for “Shark Tank” and Outstanding Reality-Competition Series for “The Voice.”
In 2018, MGM took home three Golden Globe Awards, including Best Drama Series and Best Actress in a Drama Series for “The Handmaid’s Tale,” and Best Actor in a Limited Series for Ewan McGregor in “Fargo,” and six Critics Choice Award wins, including Best Structured Reality Show for “Shark Tank” and Best Reality Competition Series for “The Voice.”
Other series produced by the studio include Burnett’s Survivor; “Vikings”; “Beat Shazam”; “Get Shorty,” “The Truth About Harry” (Epix); “Signed” (VH1); “Lucha Underground” (The El Rey Network).
Recently, the studio acquired Evolution Media, which produces “The Real Housewives of Orange County,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules,” “Vanderpump Rules: Jax and Brittany Take Kentucky,” and “Sweet Home Oklahoma,” “Botched,” “Bug Juice,” and “Growing Up Supermodel.”