Los Angeles-based toy company MGA Entertainment has hired Anne Parducci as chief content officer.
In the newly created role, she will head content development for MGA’s brands across multiple platforms and digital channels, oversee the MGAE Studios division, lead the in-house creative team and manage the company’s content distribution.
She will report to MGA founder and CEO Isaac Larian.
“Great storytelling is at the heart of a brand’s success — it’s the conduit between making a connection with the consumer versus a one-time transaction,” said Larian in a statement. “Anne’s expertise and experience in this area will be instrumental to growing and strengthening the foundation and preparing all MGAE brands for the next level of story creation.”
“I am thrilled to join Isaac and his incredibly talented and creative team to further build the presence of MGA brands on screens everywhere, and partner with the best resources to create and distribute engaging content for families to enjoy,” said Parducci in a statement.
Parducci most recently served on the board of directors of Build-A-Bear Workshop. She also spent 12 years with Lionsgate and held the position of EVP of marketing and GM of family entertainment. She logged nine years at Mattel, serving as SVP of business development and marketing services and helping to launch Barbie brand content.