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Tag: metadata

Gracenote Launches New Data Product for Better FAST, Linear vMVPD Content Discovery

Gracenote Launches New Data Product for Better FAST, Linear vMVPD Content Discovery

Entertainment content solutions company Gracenote has launched its Streaming Channels Data product, designed to enable content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD services.

“By integrating this new solution, content aggregators can now more effectively serve as one-stop shops for viewers who are increasingly turning to new free services for programming to augment premium streaming service content,” according to a press release from Gracenote, a Nielsen company.

Streaming Channels Data provides content discovery platforms with access to Gracenote’s database of schedules for linear streaming channels. Each airing includes a Gracenote ID as well as normalized channel and program metadata with imagery, descriptions and celebrity information. The dataset enhances content discoverability and enables more personalized program recommendations across different services, according to Gracenote.

FAST channels are often themed and remain available for a finite time period, according to Gracenote. “For example, a service could launch a channel dedicated to TV programming resonating with Asian viewers during Asian American and Pacific Islander Heritage month in May,” reads the press release. “Based on the temporal nature of the offering, the ability to integrate the FAST channel and make its content discoverable quickly is critical.” 

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“As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms,” Simon Adams, chief product officer at Gracenote, said in a statement. “By solving for these challenges, Gracenote Streaming Channels Data helps platform customers work towards optimizing their user experiences and securing their positions as go-to destinations for viewers.”

Author Stephanie PrangePosted on May 24, 2022May 24, 2022Categories Digital, NewsTags Content Solutions, Data, Data Solutions, Gracenote, metadata, NielsenLeave a comment on Gracenote Launches New Data Product for Better FAST, Linear vMVPD Content Discovery

Gracenote Expands in Europe

Gracenote Expands in Europe

Nielsen’s Gracenote in the past six months has expanded its Electronic Program Guides with on-demand streaming services in Europe by adding coverage of Spain, Italy and France to existing coverage of the United Kingdom and Germany, the company announced.

Gracenote also powers the largest services in North America, according to the company. Its latest expansion into Europe positions Gracenote as the leading OTT guide provider in the world, with coverage of more than 200 catalogs in 13 markets across North America, Europe, Latin America and APAC, according to the company.

“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, chief product officer at Gracenote, in a statement.  “As this new generation of video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”

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Gracenote’s OTT guide offering helps make video content searchable across multiple services, platforms and devices, allowing OTT services to elevate content visibility while enabling Smart TV makers and cable and satellite operators to increase ease of use, according to the company. Gracenote IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information.

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At CES Jan. 7-10, Gracenote will showcase entertainment data and analytics solutions designed to help video providers optimize their offerings, according to the company.

Author Stephanie PrangePosted on January 3, 2020January 3, 2020Categories Conference News, Digital, International, NewsTags Gracenote, metadataLeave a comment on Gracenote Expands in Europe

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