Merchandising: ‘Bumblebee’ Exclusives Centered on Retailers

While Paramount’s Bumblebee was the biggest new release of April 2, it didn’t arrive with much in the way of exclusive editions. Rather, two of the big three retailers touted the title with promotions for their own services.

Target, for example, offered a free $5 store gift card with the purchase of the 4K Ultra HD Blu-ray combo pack of Bumblebee, priced at $29.99.

Walmart offered the Blu-ray and Ultra HD Blu-ray combo packs with a digital copy of the original 2007 Transformers film redeemable through Walmart’s proprietary Vudu digital storefront.

Best Buy, typically for them, offered a Steelbook edition of the 4K Ultra HD Blu-ray, at $32.99.

Best Buy ‘Bumblebee’ Steelbook

Merchandising: Retailers Swimming in ‘Aquaman’ Exclusives

Target ‘Aquaman’ gallery book Blu-ray

Consumers looking to pick up Warner’s Aquaman on Blu-ray and DVD March 26 had a number of exclusives available to them from the big three retailers.

Target had editions of the Blu-ray combo pack ($32.99) and the 4K Ultra HD Blu-ray ($36.99) with gallery book packaging and lenticular box art that switched between images of Aquaman and villain Black Manta.

Walmart ‘Aquaman’ Blu-ray gift set

Walmart had two exclusives for the title. First, it had a Blu-ray combo gift set with a pack-on Arthur Curry Funko Pocket Pop! keychain for $29.96.

Walmart ‘Aquaman’ single-DVD edition

Also, with the wide-release DVD of Aquaman being a two-disc special edition, Walmart offered a single-disc DVD edition for $16.96 with exclusive box art but without most of the bonus materials. The disc contained just a single featurette, “James Wan: World Builder.”

Interestingly, Walmart’s website offered both the one-disc and two-disc DVD options at the same $17.96 price.

Best Buy ‘Aquaman’ UHD Blu-ray Steelbook

Best Buy offered Steelbook editions for both the Blu-ray at $29.99 and the 4K Ultra HD Blu-ray at $34.99.

Among other exclusives, Best Buy had a $25.99 Steelbook for Paramount’s 30th anniversary Pet Sematary 4K Ultra HD Blu-ray.

Best Buy ‘Pet Sematary’ UHD Blu-ray Steelbook

Merchandising: Retailers Offer Exclusives for ‘Spider-Verse,’ ‘Mary Poppins’

March 19 saw the release of two big titles, Sony Pictures’ Spider-Man: Into the Spider-Verse and Disney’s Mary Poppins Returns, and retailers offered a number of exclusive editions for each.

Best Buy had a Blu-ray Steelbook edition of Spider-Verse for $27.99.

Best Buy ‘Spider-Man: Into the Spider-Verse’ Steelbook

Target had a $24.99 edition of the Blu-ray packaged with a 48-page mini-book, “The Art of Spider-Man: Into the Spider-Verse.”

Target ‘Spider-Man: Into the Spider-Verse’ Digibook

Walmart offered a $27.96 Spider-Verse gift set containing the Blu-ray combo pack and a pack-in Miles Morales action figure.

Walmart ‘Spider-Man: Into the Spider-Verse’ Blu-ray with action figure

Amazon.com had an exclusive Spider-Verse Blu-ray combo pack with a slipcover containing holographic artwork, listed at $38.99 but marked as out of stock until April 2.

Amazon ‘Spider-Man: Into the Spider-Verse’ exclusive cover

For Mary Poppins Returns, Best Buy had a Steelbook of the 4K Ultra HD Blu-ray combo pack for $34.99, plus a $19.99 Blu-ray Steelbook of the 1964 original Mary Poppins.

Best Buy ‘Mary Poppins Returns’ Steelbook
Best Buy ‘Mary Poppins’ Steelbook

Target offered a 4K Ultra HD Blu-ray of Mary Poppins Returns with digibook packaging containing a limited-edition filmmaker gallery and storybook. It was listed as $34.99 in the chain’s weekly ad circular but $32.99 online.

Target ‘Mary Poppins Returns’ Digibook

Best Buy also touted a preorder of its exclusive Steelbooks for Warner’s Aquaman on Blu-ray at $29.99 at 4K UHD BD at $34.99. The discs arrive March 26 but the preorder includes a code to watch it now through Movies Anywhere.

Merchandising: Options for ‘Grindelwald’

Best Buy ‘Grindelwald’ Steelbook

Warner Bros. Home Entertainment’s Fantastic Beasts: The Crimes of Grindelwald arrived March 12 with several retailer exclusive purchasing options.

Best Buy ‘Grindelwald’ 3D Blu-ray

Best Buy had two exclusives. One was a Steelbook of the 4K Ultra HD Blu-ray combo pack, for $34.99. The other was a 3D combo pack that includes a 3D Blu-ray, regular Blu-ray, DVD and digital code, for $29.99.

A version of the 3D combo pack available through Warner Archive and Walmart omits the DVD. Amazon’s version of the 3D combo pack is just the 3D disc and digital copy.

The digital codes provide access to an extended cut of the film that runs seven minutes longer than the theatrical version.

Walmart’s ‘Grindelwald’ Blu-ray with keychain

Walmart offered the Blu-ray combo pack with a pack-in Baby Niffler Funko Pocket Pop! Keychain for $29.96.

Target’s ‘Grindelwald’ digibook

Target had versions of the 4K Ultra HD Blu-ray ($34.99) and Blu-ray ($29.99) combo packs with a 64-page digibook and collectible packaging.

Best Buy is touting preorders for the new-in-theaters Captain Marvel, with a $34.99 4K Ultra HD Blu-ray Steelbook.

Best Buy ‘Captain Marvel’ Steelbook

Merchandising: Best Buy Offers ‘Creed II’ Steelbook

Best Buy ‘Creed II’ Steelbook

There wasn’t much in the way of retail promotions for new Blu-ray Disc, DVD and 4K Ultra HD Blu-ray releases that arrived in stores on March 5.

As usual, Best Buy offered a Steelbook edition for the week’s marquee title, the 4K Ultra HD Blu-ray of Warner Home Entertainment’s Creed II, at $34.99.

Walmart had a DVD double feature of the two “Creed” movies for $19.96.

Best Buy is touting preorders for its Steelbook Blu-rays of Warner’s Aquaman, which arrives March 26. The Blu-ray Steelbook is $29.99 and the 4K Blu-ray is $34.99.

Aquaman is a 2018 superhero film based on the DC Comics character of the same name, and the sixth installment in the DC Extended Universe (DCEU). It is the third live-action theatrical film featuring Aquaman, following Batman v Superman: Dawn of Justice (2016) and Justice League (2017). The film follows Arthur Curry, heir to the underwater kingdom of Atlantis, as he rallies his people against his half-brother, Orm, who wants to unite the seven underwater kingdoms against the surface world.

With a worldwide gross of $1.1 billion, Aquaman is the highest-earning film based on a DC Comics character, surpassing The Dark Knight Rises.

The film grossed $333.7 million in North American theaters to become the No. 5 theatrical film of 2018.

Merchandising: Retailers Double-Up ‘Ralph’ Promotions With ‘Little Mermaid’

Target ‘Ralph Breaks the Internet’ 4K Blu-ray

While the Feb. 26 Blu-ray release of Disney’s Ralph Breaks the Internet came with its fair share of promotional exclusives, retailers offered the same types of exclusives with the new “Signature Collection” Blu-ray of The Little Mermaid that arrived the same day.

Target ‘The Little Mermaid’ 4K Blu-ray

Target offered the 4K Ultra HD Blu-ray combo packs of both Ralph Breaks the Internet and The Little Mermaid with “filmmaker gallery and storybook” packaging for $32.99 each. The standard 4K editions were offered at $29.99 each.

Best Buy offered Steelbook editions for each 4K Blu-ray, at $34.99 each.

Best Buy ‘Ralph Breaks the Internet’ Steelbook

In conjunction with the release of the films, Best Buy ran a promotion touting Disney animated classics on Blu-ray for $19.99 each and on DVD for $14.99.

Best Buy ‘The Little Mermaid’ Steelbook

The Disney Store gave away an exclusive set of four lithographs with preorders of the Ralph Blu-ray, as well as a coupon for $10 off a $40 purchase through March 10. Likewise, preorders of the Little Mermaid Blu-ray came with a lithograph set of concept art from that film.

The Disney Princess selfie

The promotions for both films coming out the same day tie in to a cameo by the Disney Princesses in the Wreck-It Ralph sequel, including Ariel of The Little Mermaid.

Speaking of preorders, Target is promoting its future exclusive for the new-to-theaters How to Train Your Dragon: The Hidden World, which will be offered as a Blu-ray/DVD/Digital combo pack with wearable dragon wings for $27.99.

Other deals for the week at Best Buy included a $34.99 Steelbook for the Captain America: The First Avenger 4K Blu-ray, and a Blu-ray boxed set of the first seven seasons of HBO’s “Game of Thrones” for $99.90 (a savings of $73.09).

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Merchandising: Retailers Rock Out Over ‘Bohemian Rhapsody’

Target Bohemian Rhapsody booklet

The new-release week of Feb. 12 saw retailers go gaga over Bohemian Rhapsody on Blu-ray, with each of the big three offering an exclusive to entice fans of the Queen biopic.

Target offered a version of the Bohemian Rhapsody Blu-ray ($22.99) and 4K Ultra HD Blu-ray ($27.99) with an exclusive 24-page gallery book featuring a look at the music, fashion and making of the film.

Best Buy Bohemian Rhapsody Steelbook

Target also offered a free $5 gift card with the purchase of the movie and soundtrack CD ($11.99) together.

Best Buy had the 4K Ultra HD Blu-ray Disc of Bohemian Rhapsody with exclusive Steelbook packaging.

Walmart Bohemian Rhapsody gift set with shirt

Walmart offered a $24.96 Bohemian Rhapsody “Ultimate Fan Gift Set” that included the Blu-ray combo pack and an official Queen T-shirt.

Walmart also had an exclusive Blu-ray version of Lionsgate’s animated sequel Norm of the North: Keys to the Kingdom at $14.96.

Target ran a “buy two, get one free” promotion on select movies, books, games and video games. The offer excluded new-release and pre-order movies, 3DS and select Nintendo Switch titles.

Best Buy touted Disney hits for under $20, as well as Steelbook preorders for Warner’s A Star Is Born ($34.99 4K UHD BD, $29.99 Blu-ray) and Creed II ($34.99 4K UHD BD), and Disney’s Feb. 26 release of 2011’s Captain America: The First Avenger as a 4K UHD Blu-ray Steelbook.

Merchandising: Retailers Hope to Bring in the Green With ‘The Grinch’

Each of the big three retailers Feb. 5 offered an exclusive edition of Universal Pictures’ new Blu-ray of the animated adaptation of Dr. Seuss’ The Grinch.

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Target’s The Grinch with gallery book

Target offered a version of the Grinch Blu-ray combo pack with a 26-page gallery and activity book for $22.99.

Walmart’s version of the Blu-ray came with unique box art and 16 Valentine’s Day postcards for $19.96.

Best Buy, as is typical for the chain, offered a Steelbook edition of the Blu-ray for $24.99.

Best Buy is also selling Steelbooks for new 4K Ultra HD Blu-ray editions of DreamWorks’ How to Train Your Dragon and How to Train Your Dragon 2 at $19.99 each. The third film arrives in theaters Feb. 22.

Best Buy’s The Grinch Steelbook

Walmart has exclusive availability of the Civil War drama Finding Josephine on DVD from Gaiam, at $9.96.

Merchandising: The Retail Reign of the ‘Supermen’

Best Buy Reign of the Supermen with graphic novel.

Superman fans had a few options for picking up Warner’s new Reign of the Supermen animated movie on Blu-ray.

Target Reign of the Supermen Steelbook

Best Buy offered the new movie with copies of the graphic novel The Death of Superman upon which the movie is partly based. The chain offered the graphic novel edition at $22.99 for the Blu-ray and $32.99 for the 4K Ultra HD Blu-ray, a $3 premium over the standard editions of the title in each format.

Target offered Reign of the Supermen in Steelbook editions. The Target Steelbook cost $29.99 for the 4K version and $19.99 for the standard Blu-ray, but is marked as sold out online and at many stores.

However, Steelbooks are typically better known as Best Buy’s path to an exclusive. Accordingly, Best Buy offered 4K UHD Blu-ray Steelbook editions of Disney’s The Nutcracker and the Four Realms at $34.99 and Lionsgate’s Hunter Killer at $32.99.

Best Buy The Nutcracker and the Four Realms Steelbook

Other promotions offered by Best Buy during the week include a two-for-$10 deal on select Fox Blu-rays, or $7.99 each; 4K Ultra HD movies starting at $9.99; select Sony Pictures titles, including Steelbooks, offered through a buy-one-get-one-free deal; and a Kingdom Hearts 3 video game tie-in touting Disney movies with the tag-line “Play your favorite characters.”

Target’s weekly ad pushed HDTVs in time for the Super Bowl.

Meanwhile, the Walmart in Tustin, Calif., seems to be trying out a new arrangement of the home video section in its electronics department. The area recently unveiled a new aesthetic for its end-cap displays, complete with a yet-to-be-stocked section to be devoted to digital-edition redemption gift cards.

New home video layout at a Walmart in Tustin, Calif.

Merchandising: Target Celebrates 2018 in Film

Early into the new year, Target stores have wheeled out a display of titles from the previous year with the banner “Rewind: Best of 2018.”

Titles such as Crazy Rich Asians, Smallfoot and Mamma Mia! Here We Go Again were offered on DVD and Blu-ray Disc for up to 40% off.

Among the titles released Jan. 15, Walmart offered a Goosebumps 2-Movie Collection Blu-ray double feature at $24.96, grouping the new Goosebumps 2 with Sony Pictures’ 2015 original.

Best Buy presented Steelbook packaging for Universal’s Halloween sequel/remake 4K Ultra HD Blu-ray at $29.99.

Best Buy is also taking preorders for its Bohemian Rhapsody 4K UHD Blu-ray Steelbook at $29.99. Fox releases the film on disc Feb. 12.