Several Steelbook editions of new and catalog titles hit shelves Sept. 8, and not just at Best Buy, which is best known for offering the exclusive packaging variant.
Best Buy offered the 4K Ultra HD Blu-ray Steelbook of Lionsgate’s Ghost in the Shell at $19.99 to mark the 25th Anniversary of the anime movie.
A few titles from Universal Pictures also made their way to 4K Ultra HD Blu-ray at Best Buy via the Steelbook, at $22.99 apiece: 47 Ronin, 2020’s The Invisible Man, and the 60h anniversary re-release of Psycho.
Best Buy also offered an exclusive edition of Warner’s animated Superman: Man of Tomorrow, but it wasn’t a Steelbook. Best Buy offered a $29.99 gift set of the film that paired the 4K Ultra HD Blu-ray combo pack with a figurine of the Parasite character.
To get Man of Tomorrow in Steelbook packaging, fans had to head to Target, which offered the Blu-ray/DVD combo pack of the movie in the collector’s packaging for $19.99 (though the box art was the same as the standard release).
Among the Sept. 1 new releases on DVD and Blu-ray, a couple of retailers offered exclusive editions of Warner’s new 4K Ultra HD Blu-ray re-releases of 1985’s The Goonies and 1988’s Beetlejuice.
Amazon offered deluxe gift sets for each title at $49.99 apiece.
The Goonies collector’s set comes in treasure chest packaging and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a replica of One Eyed Willy’s treasure map featured in the film; five collectible pin-on buttons; and an iron-on embroidered patch.
The Beetlejuice collector’s set comes in a gift box made to look like The Handbook for the Recently Deceased, and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a 4-inch embroidered glow-in-the-dark patch of Beetlejuice’s gravestone; an insert of instructions for life after death emergencies with three pieces of collectible chalk; a replica of the “Betelgeuse” flyer featured in the film; and a gift box.
Best Buy continued to promote its exclusive Steelbook editions of titles, including new 4K Steelbook combo packs for The Goonies and Beetlejuice at $29.99 apiece.
Target didn’t feature any DVD or Blu-ray listings in its online weekly ad, but it did have a video game promotion, offering a free “Bitty Boomer” Bluetooth speaker (valued at $17.99) with the purchase of Marvel’s Avengers on PS4 or Xbox One Sept. 4 at $59.99.
The week of Aug. 25 again saw most notable new releases arriving on shelves without much in the way of retailer exclusives.
Walmart offered a Blu-ray/DVD combo pack of a young adult movie called Max Winslow and the House of Secrets, from Skip Stone Pictures. The story concerns five students who compete in a series of games to win a mansion from an eccentric billionaire (Chad Michael Murray).
Best Buy used its home entertainment Top Deals section to unveil preorders for more Steelbook Blu-ray editions it will offer in the future.
Among the new batch of Steelbook preorders includes a 4K Ultra HD Blu-ray of Warner’s Goodfellas, due Sept. 15; a 4K Ultra HD Blu-ray of Sony Pictures’ Whiplash, due Sept. 22; a 4K Ultra HD Blu-ray of Sony Pictures’ District 9, due Oct. 13; and a 4K Ultra HD Blu-ray of Warner’s V for Vendetta, due Nov. 3.
Best Buy also has an exclusive edition of Warner’s Superman: Man of Tomorrow animated movie on 4K Ultra HD Blu-ray Sept. 8, packed with a figurine.
Once again, a number of Targets didn’t even bother stocking the new titles in a timely manner. A store in Tustin, Calif., had the shelf tags for the titles out, but left them empty well into the afternoon.
The latest catalog title to get a special Best Buy Steelbook exclusive Blu-ray is Universal’s 1995 family film Casper.
The film, a live-action version of the “Casper the Friendly Ghost” cartoons, is offered at Best Buy as a 25th anniversary Steelbook Blu-ray edition at $14.99. The movie version stars Christina Ricci and Bull Pullman.
Otherwise, the DVD and Blu-ray sections at the major retailers are starting to see some neglect as the pandemic wears on, simultaneously upping the profile of digital delivery while limiting the number of blockbuster new releases hitting shelves. A Target store in Tustin, Calif., hadn’t even bothered putting the new Aug. 11 titles on shelves as of late afternoon Tuesday.
In a pandemic environment that limits the number of major new disc releases making their way to shelves, Best Buy continues to fall back on its tried-and-true exclusive Steelbook editions.
For Aug. 4, Best Buy offered 4K Ultra HD Blu-ray combo pack Steelbook editions of Warner’s Inception at $24.99 and The Town at $29.99.
Best Buy is also taking preorders for many upcoming titles, including Steelbook editions of Universal’s Oct. 20 4K release of the Back to the Future Trilogy at $69.99, and Warner’s Sept. 1 4K release of The Goonies at $29.99.
Among other promotions during the week, Best Buy is holding a sale on select anime Blu-rays, and also offers select 4K Blu-ray movies at $9.99, including Lionsgate’s Anna, Ex Machina and Hacksaw Ridge.
Best Buy July 28 began selling a new Steelbook edition of 2017’s Wonder Woman. The 4K Ultra HD Blu-ray combo pack from Warner Bros. Home Entertainment was likely planned as a promotional tie-in to its sequel, Wonder Woman 1984, which was originally slated to come out this summer but was postponed due to the coronavirus pandemic, and is now tentatively slated for October.
The new Wonder Woman Steelbook is priced at $29.99.
Best Buy’s latest exclusive Steelbook arrived July 21 in the form of the re-release of the 1960 Stanley Kubrick-directed Spartacus. The consumer electronics retailer offered a 4K Ultra HD Blu-ray combo pack in Steelbook packaging for $19.99.
The big new release of July 21, Warner’s Scoob!, didn’t have any major exclusives at the big three retailers, but did have a few tie-in promotions.
Walmart offered a DVD double feature of Scoob! with the previously released animated direct-to-video movie Scooby-Doo! and the Gourmet Ghost for $22.96.
Target offered 20% off select “Scooby-Doo!” titles.
Not much arrived in the way of new releases July 14, though stores did offer a couple of promotions on home entertainment.
Best Buy, whose stores began reopening to onsite shoppers last month, released a new exclusive Steelbook edition of the 4K Ultra HD Blu-ray Disc of Sony Pictures Home Entertainment’s Bloodshot. The film has otherwise been available on disc since May.
And Target through Aug. 1 began a buy-one, get-50%-off-another sale on DVD and Blu-ray Disc movies. The discount doesn’t apply to new releases or preorders, mirroring efforts by home entertainment marketers at the major studios to focus on catalog titles, which are climbing due to the lack of fresh new theatrical product.