Merchandising: Best Buy Offers ‘Creed II’ Steelbook

Best Buy ‘Creed II’ Steelbook

There wasn’t much in the way of retail promotions for new Blu-ray Disc, DVD and 4K Ultra HD Blu-ray releases that arrived in stores on March 5.

As usual, Best Buy offered a Steelbook edition for the week’s marquee title, the 4K Ultra HD Blu-ray of Warner Home Entertainment’s Creed II, at $34.99.

Walmart had a DVD double feature of the two “Creed” movies for $19.96.

Best Buy is touting preorders for its Steelbook Blu-rays of Warner’s Aquaman, which arrives March 26. The Blu-ray Steelbook is $29.99 and the 4K Blu-ray is $34.99.

Aquaman is a 2018 superhero film based on the DC Comics character of the same name, and the sixth installment in the DC Extended Universe (DCEU). It is the third live-action theatrical film featuring Aquaman, following Batman v Superman: Dawn of Justice (2016) and Justice League (2017). The film follows Arthur Curry, heir to the underwater kingdom of Atlantis, as he rallies his people against his half-brother, Orm, who wants to unite the seven underwater kingdoms against the surface world.

With a worldwide gross of $1.1 billion, Aquaman is the highest-earning film based on a DC Comics character, surpassing The Dark Knight Rises.

The film grossed $333.7 million in North American theaters to become the No. 5 theatrical film of 2018.

Merchandising: Retailers Double-Up ‘Ralph’ Promotions With ‘Little Mermaid’

Target ‘Ralph Breaks the Internet’ 4K Blu-ray

While the Feb. 26 Blu-ray release of Disney’s Ralph Breaks the Internet came with its fair share of promotional exclusives, retailers offered the same types of exclusives with the new “Signature Collection” Blu-ray of The Little Mermaid that arrived the same day.

Target ‘The Little Mermaid’ 4K Blu-ray

Target offered the 4K Ultra HD Blu-ray combo packs of both Ralph Breaks the Internet and The Little Mermaid with “filmmaker gallery and storybook” packaging for $32.99 each. The standard 4K editions were offered at $29.99 each.

Best Buy offered Steelbook editions for each 4K Blu-ray, at $34.99 each.

Best Buy ‘Ralph Breaks the Internet’ Steelbook

In conjunction with the release of the films, Best Buy ran a promotion touting Disney animated classics on Blu-ray for $19.99 each and on DVD for $14.99.

Best Buy ‘The Little Mermaid’ Steelbook

The Disney Store gave away an exclusive set of four lithographs with preorders of the Ralph Blu-ray, as well as a coupon for $10 off a $40 purchase through March 10. Likewise, preorders of the Little Mermaid Blu-ray came with a lithograph set of concept art from that film.

The Disney Princess selfie

The promotions for both films coming out the same day tie in to a cameo by the Disney Princesses in the Wreck-It Ralph sequel, including Ariel of The Little Mermaid.

Speaking of preorders, Target is promoting its future exclusive for the new-to-theaters How to Train Your Dragon: The Hidden World, which will be offered as a Blu-ray/DVD/Digital combo pack with wearable dragon wings for $27.99.

Other deals for the week at Best Buy included a $34.99 Steelbook for the Captain America: The First Avenger 4K Blu-ray, and a Blu-ray boxed set of the first seven seasons of HBO’s “Game of Thrones” for $99.90 (a savings of $73.09).

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Merchandising: Retailers Rock Out Over ‘Bohemian Rhapsody’

Target Bohemian Rhapsody booklet

The new-release week of Feb. 12 saw retailers go gaga over Bohemian Rhapsody on Blu-ray, with each of the big three offering an exclusive to entice fans of the Queen biopic.

Target offered a version of the Bohemian Rhapsody Blu-ray ($22.99) and 4K Ultra HD Blu-ray ($27.99) with an exclusive 24-page gallery book featuring a look at the music, fashion and making of the film.

Best Buy Bohemian Rhapsody Steelbook

Target also offered a free $5 gift card with the purchase of the movie and soundtrack CD ($11.99) together.

Best Buy had the 4K Ultra HD Blu-ray Disc of Bohemian Rhapsody with exclusive Steelbook packaging.

Walmart Bohemian Rhapsody gift set with shirt

Walmart offered a $24.96 Bohemian Rhapsody “Ultimate Fan Gift Set” that included the Blu-ray combo pack and an official Queen T-shirt.

Walmart also had an exclusive Blu-ray version of Lionsgate’s animated sequel Norm of the North: Keys to the Kingdom at $14.96.

Target ran a “buy two, get one free” promotion on select movies, books, games and video games. The offer excluded new-release and pre-order movies, 3DS and select Nintendo Switch titles.

Best Buy touted Disney hits for under $20, as well as Steelbook preorders for Warner’s A Star Is Born ($34.99 4K UHD BD, $29.99 Blu-ray) and Creed II ($34.99 4K UHD BD), and Disney’s Feb. 26 release of 2011’s Captain America: The First Avenger as a 4K UHD Blu-ray Steelbook.

Merchandising: Retailers Hope to Bring in the Green With ‘The Grinch’

Each of the big three retailers Feb. 5 offered an exclusive edition of Universal Pictures’ new Blu-ray of the animated adaptation of Dr. Seuss’ The Grinch.

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Target’s The Grinch with gallery book

Target offered a version of the Grinch Blu-ray combo pack with a 26-page gallery and activity book for $22.99.

Walmart’s version of the Blu-ray came with unique box art and 16 Valentine’s Day postcards for $19.96.

Best Buy, as is typical for the chain, offered a Steelbook edition of the Blu-ray for $24.99.

Best Buy is also selling Steelbooks for new 4K Ultra HD Blu-ray editions of DreamWorks’ How to Train Your Dragon and How to Train Your Dragon 2 at $19.99 each. The third film arrives in theaters Feb. 22.

Best Buy’s The Grinch Steelbook

Walmart has exclusive availability of the Civil War drama Finding Josephine on DVD from Gaiam, at $9.96.

Merchandising: The Retail Reign of the ‘Supermen’

Best Buy Reign of the Supermen with graphic novel.

Superman fans had a few options for picking up Warner’s new Reign of the Supermen animated movie on Blu-ray.

Target Reign of the Supermen Steelbook

Best Buy offered the new movie with copies of the graphic novel The Death of Superman upon which the movie is partly based. The chain offered the graphic novel edition at $22.99 for the Blu-ray and $32.99 for the 4K Ultra HD Blu-ray, a $3 premium over the standard editions of the title in each format.

Target offered Reign of the Supermen in Steelbook editions. The Target Steelbook cost $29.99 for the 4K version and $19.99 for the standard Blu-ray, but is marked as sold out online and at many stores.

However, Steelbooks are typically better known as Best Buy’s path to an exclusive. Accordingly, Best Buy offered 4K UHD Blu-ray Steelbook editions of Disney’s The Nutcracker and the Four Realms at $34.99 and Lionsgate’s Hunter Killer at $32.99.

Best Buy The Nutcracker and the Four Realms Steelbook

Other promotions offered by Best Buy during the week include a two-for-$10 deal on select Fox Blu-rays, or $7.99 each; 4K Ultra HD movies starting at $9.99; select Sony Pictures titles, including Steelbooks, offered through a buy-one-get-one-free deal; and a Kingdom Hearts 3 video game tie-in touting Disney movies with the tag-line “Play your favorite characters.”

Target’s weekly ad pushed HDTVs in time for the Super Bowl.

Meanwhile, the Walmart in Tustin, Calif., seems to be trying out a new arrangement of the home video section in its electronics department. The area recently unveiled a new aesthetic for its end-cap displays, complete with a yet-to-be-stocked section to be devoted to digital-edition redemption gift cards.

New home video layout at a Walmart in Tustin, Calif.

Merchandising: Target Celebrates 2018 in Film

Early into the new year, Target stores have wheeled out a display of titles from the previous year with the banner “Rewind: Best of 2018.”

Titles such as Crazy Rich Asians, Smallfoot and Mamma Mia! Here We Go Again were offered on DVD and Blu-ray Disc for up to 40% off.

Among the titles released Jan. 15, Walmart offered a Goosebumps 2-Movie Collection Blu-ray double feature at $24.96, grouping the new Goosebumps 2 with Sony Pictures’ 2015 original.

Best Buy presented Steelbook packaging for Universal’s Halloween sequel/remake 4K Ultra HD Blu-ray at $29.99.

Best Buy is also taking preorders for its Bohemian Rhapsody 4K UHD Blu-ray Steelbook at $29.99. Fox releases the film on disc Feb. 12.


Merchandising: Target Offers Gift Card With ‘Family Guy’

Not much was stirring at the retail level for the new releases of Jan. 8 aside from discounted catalog titles, but Target did build a promotion off a new “Family Guy” DVD release.

Target set up a display featuring the DVDs of seasons 13 through 16 of the animated comedy series, plus the new Family Guy: 20 Greatest Hits DVD, and offered a $5 gift card with the purchase of any two of the sets.

Seasons 13 and 14 were offered at $9.99 each, with seasons 15 and 16 and the greatest hits DVD at $14.99 each.

Some of the discounted titles at Target included $19 for Universal’s The House With a Clock in Its Walls Blu-ray, $15 for Netflix’s Target-exclusive Stranger Things Blu-ray, and $17 for the Stranger Things 2 Blu-ray.

Best Buy has an endcap display touting the upcoming theatrical release of 20th Century Fox’s Alita: Battle Angel, in theaters Feb. 14. The promotion offers an $8 Fandango coupon for a theatrical ticket included with select Fox Blu-rays, including Avatar, Deadpool, Independence Day, Logan, The Martian, The Maze Runner, Rise of the Planet of the Apes and more.

Merchandising: ‘Venom,’ ‘Predator’ Engage in Retail Battle

Among the new home video releases for Dec. 18, Sony Pictures’ Venom and 20th Century Fox’s The Predator arrived with similarly themed exclusives at each of the big-three retailers.

Target’s The Predator Blu-ray with booklet

Target offered Blu-rays of each film packaged with collectible booklets. The Venom Blu-ray with a 24-page gallery book was offered at $27.99. For The Predator, a 36-page The Art of the Hunt” booklet was included with specially marked copies of the Blu-ray ($24.99) or the 4K Ultra HD Blu-ray combo pack ($29.99).

In addition, Target offered Redcard members a Funko Pop! vinyl figure of a red “Fugitive Predator.”

Best Buy continues to offer exclusive Steelbook packaging of major releases with distinctive box art. Venom Steelbooks were available with the Blu-ray ($27.99) and 4K UHD Blu-ray ($34.99) editions. The Steelbook for The Predator was offered at $29.99.

Best Buy’s Venom Steelbook
Best Buy’s The Predator Steelbook

Walmart packaged toys with each film. The Predator Blu-ray was offered as a gift set at $22.96 with a Pocket Pop! Keychain of a green vinyl “Fugitive Predator” figurine. The $27.96 Venom Blu-ray gift pack came with a 1980s-style retro action figure of the main character.

Walmart’s Venom Blu-ray with retro action figure

The Walmart Blu-ray was even promoted with a throwback toy commercial.



Amazon has an exclusive limited edition Venom Blu-ray with glossy foldout packaging and art from illustrator Marko Maney.

Among other promotions, Best Buy offered Blu-rays touted as “Stocking-Stuffer Gold” starting at $9.99, and holiday favorites on DVD and Blu-ray for $4.99 and $6.99. Best Buy is also taking preorders for a UHD Blu-ray Steelbook of Disney’s Nutcracker and the Four Realms for $34.99, though the release date is not yet announced.

Merchandising: Retailers Look to Entice ‘Equalizer’ Fans

Sony Pictures’ The Equalizer 2 drew some serious retail attention upon its Dec. 11 home video release, with a couple of retailers offering exclusives of the movie on Blu-ray.

Best Buy Equalizer 2 Steelbook

Best Buy is well known for releasing exclusive Steelbook editions of new titles, and Equalizer 2 is no exception. The chain offered the 4K Ultra HD Blu-ray of the action sequel in a Steelbook case for $32.99. The Blu-ray of the first film could be had for $7.99.

Walmart offered an exclusive Blu-ray double feature of both “Equalizer” movies for $24.96.

Warner’s Smallfoot also received a Walmart exclusive, in the form of a $27.96 gift set containing the Blu-ray combo pack and a Migo Pop! keychain.

Walmart also had an exclusive Blu-ray edition of Universal’s Unbroken: Path to Redemption, featuring a collectable booklet, for $17.96.

Looking at future titles, Best Buy is touting preorders for Steelbook exclusives for several upcoming titles, including Fox’s The Predator, and Warner’s A Star Is Born and Fantastic Beasts: The Crimes of Grindelwald. The most notable preorder is for Sony Pictures’ Venom, which includes an offer for the digital copy that can be watched now.

Merchandising: Exclusives Galore for ‘Mission: Impossible,’ ‘Westworld,’ ‘Lion King’

For the new releases of Dec. 4, retailers focused on Paramount’s Mission: Impossible — Fallout, Warner’s Westworld: Season Two, and Disney’s new 4K Ultra HD Blu-ray of The Lion King.

For the latest “Mission: Impossible” sequel, Target offered a $5 gift card with purchase of the 4K UHD Blu-ray version, priced at $26.99.

Target also had a Westworld: Season Two Blu-ray with exclusive box art and an exclusive bonus disc, and a version of the Lion King UHD BD with five collectible cards.

Best Buy offered Steelbook editions for all three, with the Mission: Impossible — Fallout Steelbook Blu-ray at $24.99, the Lion King 4K Steelbook at $34.99, and “Westworld” Steelbooks at $41.99 for the regular Blu-ray and $49.99 for the 4K version.

Best Buy also touted an eight-movie Steelbook edition of the “Harry Potter” movies for $199.99.