Merchandising: Plenty of Exclusives for ‘The Batman’

Warner Bros. Home Entertainment’s The Batman arrived on disc May 24 with exclusive editions from each of the big three retail chains.

The reboot of the comic book franchise from director Matt Reeves stars Robert Pattinson as the caped crusader, as he investigates The Riddler (Paul Dano), who is murdering Gotham City government officials. It earned $369 million at the domestic box office.

Best Buy, per usual, offered the 4K Ultra HD Blu-ray combo pack of The Batman with Steelbook packaging for $34.99.

Best Buy’s ‘The Batman’ 4K Steelbook

Target offered the Blu-ray/DVD combo pack of The Batman with an exclusive slipcover offering unique cover art, plus an additional 15-minute featurette, “Gotham Planning,” about the design of the city in the film, for $26.99 (a $2 premium over the regular Blu-ray combo pack). Target’s version replaces the bonus disc in the combo pack with its expanded bonus disc.

Target’s ‘The Batman’ Blu-ray combo pack slipcover

Walmart offered a beefy gift set of The Batman Blu-ray and 4K editions: The disc case came housed in a bigger box containing special artwork and a tin sign of Batman’s chest logo, with a stand. It was $34.96 for the Blu-ray version and $39.96 for the 4K version, but the gift set seems to have sold out pretty quickly as it no longer appears in searches for The Batman on disc at Walmart.com.

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Merchandising: Steelbooks for ‘Hell’ and ‘Belle’

The retail promotions for the May 17 new disc releases include a couple of special Steelbook releases.

Best Buy is offering an exclusive Steelbook edition of Lionsgate’s 2016 film Hell or High Water on 4K Ultra HD Blu-ray Disc.

The film follows a desperate father (Chris PIne) who learns the bank is going to take his family’s land. He and his ex-con brother (Ben Foster) decide to rob the bank, putting themselves in the crosshairs of an aging Texas Ranger (Jeff Bridges). The film was originally released on 4K in 2018.

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Target’s ‘Belle’ Steelbook

Target is selling an exclusive $24.99 Blu-ray Steelbook edition of the acclaimed anime film Belle from GKIDS and Shout! Factory. The film is a heartfelt story of growing up in the era of social media.

Separately, Target is also selling select Disney animated movies on DVD for $10 each.

Merchandising: Charting ‘Uncharted’ at Retail

May 10 marked the Blu-ray and DVD release of titles such as Sony Pictures’ Uncharted and Warner’s Dog. But an afternoon check of some stores around the Orange County, Calif., area indicated it was one of those weeks in which clerks were in no rush to stock the shelves with copies of them.

Displays at a Walmart in Westminster, Calif., and Target in Seal Beach, Calif., at around 3 p.m. on new-release day showed no signs that the titles even existed.

They were available on the chains’ websites, where the only exclusive edition appeared to be a 4K Ultra HD Blu-ray combo pack at Walmart with some pack-in trading cards. However, Walmart’s website listed it as sold out, and it vanished from searches within a few hours.

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There is a Steelbook edition of the Uncharted 4K combo pack, though it doesn’t appear to be exclusive to Best Buy this time as nearly every retailer has it, though it is pricier than typical Steelbooks. Best Buy listed the Uncharted Steelbook at $59.99. Target had it as an online exclusive for $56.99. Amazon had it for $44.99.

The Uncharted Steelbook appears to be an American repackaging of an international exclusive from British retailer Zavvi. The American version also includes a replica of Nate’s ring from the film.

Merchandising: ‘Turning Red’ Turns Up With Exclusives at Retail

Disney’s latest Pixar animated movie, Turning Red, arrived on Blu-ray May 3 with a couple of exclusive retail editions.

Target offered the Turning Red 4K Ultra HD Blu-ray as an exclusive “Art Edition” with special box art and limited-edition decals for $34.99.

Walmart offered the Turning Red 4K combo pack with a pack-in enamel pin for $34.96.

Best Buy offered its usual Steelbook edition for Turning Red, applying the metal packaging and unique artwork to the 4K Ultra HD Blu-ray combo pack, also for $34.99.

Best Buy’s ‘Turning Red’ 4K Steelbook

Separately, Best Buy also offered an exclusive Steelbook edition of the new 4K Ultra HD Blu-ray combo pack of the 2007 action film Smokin’ Aces from Universal for $29.99.

Best Buy’s ‘Smokin’ Aces’ 4K Steelbook

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Merchandising: ‘Moonfall’ Lands at Retail

The new sci-fi thriller Moonfall arrived on Blu-ray Disc and DVD April 26 from Lionsgate, and each of the big three retailers had an exclusive edition of it.

The latest film from director Roland Emmerich focuses on a pair of former astronauts and a conspiracy theorist who somehow become humanity’s last hope for stopping the moon from plunging into the Earth.

Best Buy, as usual, trotted out Steelbook packaging for the 4K Ultra HD Blu-ray Disc version of the film, at $34.99.

Target’s ‘Moonfall’ Blu-ray with lenticular slipcover

Target had a version of the Blu-ray/DVD combo pack with special lenticular artwork on the slipcover.

Walmart didn’t have a special collectible per se, but did offer a $19.99 two-pack of the Moonfall Blu-ray with a Blu-ray the 2009 Nicolas Cage-starrer Knowing, a much better film about a potential apocalypse. Knowing was probably chosen for the two-pack to take advantage of the proximity to the theatrical release of the self-referential Cage film The Unbearable Weight of Massive Talent, which opened April 22 and also is distributed by Lionsgate.

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Among other deals for the week, Target held a sale of Marvel movies, with a number of Blu-ray Discs of movies featuring Avengers characters for around $15 each.

Merchandising: ‘Cabin in the Woods’ 4K Steelbook Arrives at Best Buy

Retailers didn’t spruce up any of the April 19 new disc releases with their own exclusive treatments. The week did see Best Buy release a new 4K Ultra HD Blu-ray Steelbook edition of writer-director Drew Goddard’s 2011  horror-thriller The Cabin in the Woods at $19.99.
 
Produced and written alongside Joss Whedon, The Cabin in the Woods features Kristen Connolly (The HappeningThe BayRevolutionary Road), Chris Hemsworth (The AvengersThor: RagnarokSnow White and the Huntsman), Anna Hutchison (Robert the BruceEncounterVengeance: A Love Story), Fran Kranz (MassThe VillageTraining Day), Jesse Williams (TV’s “Grey’s Anatomy,” Sisterhood of the Traveling Pants 2Brooklyn’s Finest), two-time Oscar-nominated actor Richard Jenkins (2017, Best Supporting Actor, The Shape of Water; 2008, Best Actor, The Visitor) and three-time Primetime Emmy Award winner Bradley Whitford (2019, TV’s “The Handmaid’s Tale”; 2015, TV’s “Transparent”; 2001, TV’s “The West Wing”).

In the film, a rambunctious group of five college friends heads to a weekend of debauchery in an isolated country cabin, only to be attacked by horrific supernatural creatures in a night of terror and bloodshed. As the teens begin to exhibit standard horror-movie behavior, a group of technicians in a control room are scrutinizing, and sometimes even controlling, every move the terrified kids make.

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Merchandising: ‘Spider-Man: No Way Home’ Exclusives Arrive at Retail

The April 12 Blu-ray release of Sony Pictures’ Spider-Man: No Way Home was heralded with exclusive editions at each of the big three retailers.

Best Buy offered its typical Steelbook packaging for the Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack, for $34.99.

Best Buy’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray Steelbook

Walmart offered the $27.96 Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack with a slipcover containing exclusive box art. The slipcover also erroneously listed 90 minutes of extras including deleted scenes, based on the studio’s preliminary plans for what would be included on disc. The final release version has 80 minutes of extras and no deleted scenes.

Walmart’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray

Target offered the Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack with exclusive box art and collectible fan art cards, for $27.99.

Target’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray

Separately, Target also included with its general Easter sale select Easter-appropriate movies on DVD for $4 or $7.50.

Merchandising: Walmart Offers Poster With ‘Scream’

There weren’t many retailer exclusives among the new releases April 5.

One notable one was touted by Walmart, which offered the 4K Ultra HD Blu-ray combo pack of the new Scream with a movie poster. The bundle was listed online at $29.96.

The fifth “Scream” movie and first in 10 years finds a mix of new characters and returning favorites joining forces to battle the latest copycat of the Ghostface killer.

Target put its entertainment promotional energy during the week into a video game sale, with a buy-two-get-one-free offer on select video games.

In addition, Target offered a free $10 gift card with purchase of the new Lego Star Wars: The Skywalker Saga video game for any platform.

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Merchandising: ‘Sing 2’ Makes Music at Retail

Universal Pictures Home Entertainment released the animated sequel Sing 2 on 4K, Blu-ray and DVD March 29, with exclusive editions available at Target and Walmart.

The sequel to Illumination Entertainment’s 2016 hit Sing finds the ever-optimistic Koala, Buster Moon (Matthew McConaughey), and his cast having big dreams of staging their most dazzling show yet in the glittering entertainment capital of the world, Redshore City. But to do so, they must persuade the world’s most reclusive rock star, Clay Calloway (Bono), to join them. Rosita (Reese Witherspoon), Ash (Scarlett Johansson), Johnny (Taron Egerton), Meena (Tori Kelly) and Gunter (Nick Kroll) also return.

Target offered the Blu-ray/DVD combo pack at $26.99 with 10 collectible character art cards with a special slipcover for any of the cards to be used as box art.

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Walmart had the Blu-ray combo pack in a gift set for $29.96 with an inflatable guitar, rock-star sunglasses and a microphone.

Walmart’s ‘Sing 2’ Blu-ray gift set

Merchandising: ‘Hunger Games’ Steelbook Arrives at Best Buy

Scant new releases March 22 offered much in the way of retailer exclusives, but the most notable ones were found at Best Buy.

One was a new 4K Ultra HD Blu-ray collection of the “Hunger Games” movies in Steelbook packaging to celebrate the 10th anniversary of the first film in the franchise. The set from Lionsgate was listed with an $89.99 price.

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Best Buy also had a Steelbook of the 4K Ultra HD Blu-ray combo pack of Disney-owned Searchlight Pictures’ Nightmare Alley for $34.99. The Oscar-nominated film from Guillermo del Toro is based on the 1946 novel of the same name by William Lindsay Gresham.

Best Buy’s ‘Nightmare Alley’ 4K Steelbook