Merchandising: New Exclusives for ‘Injustice’ and a Slew of Steelbooks

Warner’s Injustice got a few retail exclusives Oct. 19, while Best Buy had a slew of Steelbook editions for some of the week’s new releases.

Walmart’s ‘Injustice’ DVD

For Injustice, the latest direct-to-video animated superhero movie based on DC Comcis characters, Walmart offered a $14.96 DVD edition, as the title was widely released only on Blu-ray and 4K Ultra HD discs.

Best Buy offered a Steelbook edition of the 4K Ultra HD Blu-ray combo pack of Injustice.

Other Best Buy Steelbooks new for the week included Paramount’s Snake Eyes: G.I. Joe Origins 4K Ultra HD Blu-ray at $34.99; Universal’s Old 4K Ultra HD Blu-ray at 34.99; a re-release of Lionsgate Apocalypse Now 4K Ultra HD Blu-ray at $19.99; and a 4K Ultra HD Blu-ray disc of 1996 horror film Scream, from Paramount, for $25.99.

Best Buy’s ‘Scream’ 4K Steelbook

Target for the week offered a sale of up to 30% off Halloween books and movies.

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Merchandising: Phoning in ‘Free Guy’ Exclusives

Best Buy and Target each offered exclusive editions of Disney-owned 20th Century Studios’ Free Guy Oct. 12.

The film stars Ryan Reynolds as a bank teller who realizes he’s a video game character.

Target offered the 4K combo pack in an exclusive “Art Edition” with unique box art and two foil-etched prints for $34.99.

Best Buy offered its usual Steelbook treatment, using the metal packaging for the 4K Ultra HD Blu-ray combo pack of Free Guy for $34.99.

Best Buy’s ‘Free Guy’ 4K Steelbook

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Both chains also offered free copies of Free Guy with the purchase of select Mint Mobile prepaid wireless phone plans ranging from $45 to $90.

Target also had a buy-two-get-one-free sale on books and movies.

Merchandising: ‘3 From Hell’ Steelbook at Best Buy

With few major new releases Sept. 28, Best Buy offered a couple more Steelbooks.

One was a 4K Ultra HD Blu-ray combo pack Steelbook edition of Lionsgate’s 3 From Hell, at $19.99. The 2019 film directed by Rob Zombie is about three murderers who return to cause mayhem and destruction for anyone and everything that cross their paths.

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Also released was a Blu-ray Steelbook of Funimation’s Darling in the Franxx: Season 1 at $38.99. The anime series depicts a cruel future where teenagers live brief, loveless lives in an oppressive system. But a chance kiss between a girl with Klaxosaur blood and a fallen prodigy named Hiro ignites a spark, one that unleashes their passion and burns the world to the ground.

Best Buy’s ‘Darling in the Franxx’ Blu-ray Steelbook

 

Merchandising: ‘F9,’ ‘Cruella’ Among Slew of Exclusives

The new Sept. 21 home video releases saw several exclusive editions arrive at retail.

For Universal Pictures Home Entertainment’s F9: The Fast Saga, Best Buy offered its typical Steelbook edition with the 4K Ultra HD Blu-ray Disc combo pack for $34.99.

Best Buy’s ‘F9’ 4K Steelbook

 

Target’s exclusive for F9 was a Blu-ray combo pack with 10 collectible character art cards for $26.99.

Target’s ‘F9’ Blu-ray with character cards

Walmart didn’t have an exclusive for F9 on its own, but did release an exclusive nine-movie “Fast & Furious” DVD collection, for $44.96.

Walmart’s ‘Fast & Furious’ 9-Movie DVD collection

For Disney’s Cruella, Best Buy offered a Steelbook of the 4K Ultra HD Blu-ray combo pack for $34.99.

Best Buy’s ‘Cruella’ Steelbook

Target’s Cruella exclusive was a 4K Ultra HD Blu-ray combo pack with two limited-edition foil-edged prints, for $34.99.

Target’s ‘Cruella’ 4K combo pack with art cards

Walmart offered the Cruella 4K combo pack with exclusive box art and a code for a Disney Classic Stories: Cruella eBook for $29.96.

Walmart’s ‘Cruella’ 4K box art

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Best Buy also had exclusive 4K Ultra HD Blu-ray Steelbook combo packs for Disney’s Unbreakable, at $28.99, and Warner’s A Clockwork Orange, at $33.99.

Best Buy’ ‘Unbreakable’ 4K Steelbook
Best Buy’s ‘A Clockwork Orange’ 4K Steelbook

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Target held a promotion offering 30% off select Halloween-themed books and movies. Target also had the DVD of The Nightmare Before Christmas: 25th Anniversary Edition discounted to $6.

Merchandising: New ‘Mortal Kombat Legends’ Steelbook at Best Buy

Best Buy’s ‘Mortal Kombats Legends: Battle of the Realms’ 4K Steelbook

Retailers didn’t have much in the way of exclusive promotions tied to the Aug. 31 new releases.

The only one of note was from Best Buy, which offered a Steelbook 4K Ultra HD Blu-ray edition of Warner’s new direct-to-video animated movie Mortal Kombat Legends: Battle of the Realms, at $32.99.

A sequel to 2020’s Mortal Kombat Legends: Scorpion’s Revenge and based on the “Mortal Kombat” video game franchise, Battle of the Realms finds the team of heroes besieged by the enemy forces of Shao Kahn — forcing Raiden and his group of warriors into a deal to compete in a final Mortal Kombat that will determine the fate of the realms. As the travel to Outworld in order to defend Earthrealm, Scorpion must find the ancient Kamidogu before it’s used to resurrect the One Being — which would mean certain destruction of all things in the universe.

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Merchandising: Best Buy Steelbook Preorders Include ‘Cruella,’ ‘F9’

Without any exclusives for the Aug. 24 new releases, Best Buy touted a slew of upcoming Steelbook editions available for preorder.

Among the 4K Ultra HD Blu-ray Steelbooks listed at Best Buy’s website are Zack Snyder’s Justice League, due Sept. 7 at $35.99 from Warner; Disney’s Cruella, due Sept. 21 at $34.99;  Universal’s F9: The Fast Saga, due Sept. 21 at $34.99; Warner’s Space Jam: A New Legacy, due Oct. 5 at $35.99; and Paramount’s Snake Eyes: G.I. Joe Origins, due Oct. 19 at $33.99.

Catalog titles getting Steelbook editions include Universal’s Vertigo, the 1958 Alfred Hitchcock film, as a 4K Steelbook Sept. 7 at $26.99; Disney’s Unbreakable, a 4K Steelbook due Sept. 21 at $29.99; Lionsgate’s 3 From Hell, a 4K Steelbook due Sept. 28 at $19.99; Lionsgate’s American Psycho 4K Steelbook due Oct. 15 at $19.99; and Paramount’s Friday the 13th 8-Movie Collection Blu-ray Steelbook due Oct. 12 at $59.99.

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Walmart offered an exclusive $22.96 DVD set of the three “Conjuring” films, as the third film, The Conjuring: The Devil Made Me Do It, arrived at retail Aug. 24 from Warner. Only the Blu-ray set of the trilogy was widely released.

Target during the week held a summer movie sale, with titles as low as $10, including Spider-Man: Far From Home, Venom and Once Upon a Time in Hollywood Blu-rays, and Hotel Transylvania 3-Movie DVD Collection, all from Sony Pictures. Disney’s Soul and Raya and the Last Dragon were offered at $15 each.

Merchandising: ‘Batman: Long Halloween — Part Two’ Exclusives Arrive

Warner’s Batman: The Long Halloween — Part Two arrived on shelves Aug. 10 with a couple of exclusive editions from retailers.

Best Buy’s ‘Batman: The Long Halloween — Part Two’ Blu-ray Steelbook

Best Buy offered its usual Steelbook edition of the Blu-ray Disc of the animated superhero movie at $26.99.

Walmart’s ‘Batman: The Long Halloween — Part Two’ DVD

The movie was widely released only on Blu-ray Disc, so Walmart, like it did with the first film, offered an exclusive DVD version, priced at $16.44 online.

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Batman: The Long Halloween is a two-part animated direct-to-video superhero film produced by Warner Bros. Animation and DC Entertainment. Batman: The Long Halloween — Part One was released digitally and on disc on June 22. Part 2 was released digitally on July 27, two weeks before its disc release.

Warner Bros. says it will issue a combined version of the film in 2022.

Merchandising: ‘Luca’ Exclusives Hit Shelves

Disney released Pixar Animation’s Luca on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray on Aug. 3, drawing exclusive editions from Target and Best Buy.

Target offered the 4K combo pack of Luca with exclusive box art and pack-in lithograph art cards for $34.99.

Best Buy, as usual, offered the 4K combo pack in Steelbook packaging for $34.99.

Best Buy’s ‘Luca’ 4K Steelbook

Walmart offered the Luca 4K Ultra HD Blu-ray with exclusive box art and a code for a Disney Classic Stories e-book at $32.96.

Walmart’s ‘Luca’ 4K Ultra HD Blu-ray with e-book

A few days before street date, Disney announced a partnership with Postable to promote the film’s release on home platforms.

Timed with International Friendship Day, the promotion allowed fans to send physical postcards featuring movie characters Luca, Alberto and Giulia, with four greeting options each showing appreciation for companionship, adventure and acceptance.

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Set in a seaside town on the Italian Riviera, Luca is a coming-of-age story about a young boy experiencing an unforgettable summer. Luca shares his amazing adventures with his friend Alberto. But their fun is threatened by a deeply held secret: They’re sea monsters from a world below the water’s surface.

Disney first released the film June 18 exclusively to Disney+ subscribers for free.

Merchandising: Get a ‘Quiet Place 2’ Steelbook at Best Buy

Paramount’s A Quiet Place Part II was the most notable Blu-ray/DVD release of July 27, and sure enough Best Buy offered an exclusive Steelbook edition for it.

Best Buy’s 4K Ultra HD Blu-ray combo pack of the horror sequel was offered for $34.99.

Separately, Best Buy is running a promotion timed to the theatrical debut of Disney’s Jungle Cruise July 30, offering other Disney live-action movies such as the “Pirates of the Caribbean” films for as low as $5.99 on Blu-ray, and 4K Ultra HD Blu-rays for $17.99 each.

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Merchandising: ‘Spiral’ Steelbook at Best Buy

The list of new releases for July 20 wasn’t too extensive, with the only notable theatrical release making its way to disc being Lionsgate’s Spiral: From the Book of Saw.

In fact, some Southern California Target and Walmart locations didn’t even bother updating their new-release shelves with the latest entry in the “Saw” franchise.

Best Buy offered a Steelbook edition of the 4K Ultra HD Blu-ray combo pack, at $29.99.

Best Buy also began a summer movie sale in which shoppers can buy one movie from a select list and get a second for 50% off.

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