Netflix, Walmart Partner to Sell Streamer’s Original Series Merchandise

Netflix and Walmart Oct. 11 announced the launch of the Netflix Hub at Walmart, making the world’s largest retailer a primary online destination for the streamer’s branded original series merchandise.

The Netflix Hub aims to showcase some of Netflix’s most popular shows in its first digital storefront with a national retailer. Netflix currently sells branded merchandise in select Target stores.

“We’re proud to partner with [Netflix] on this new adventure that will let our customers dive even deeper into their favorite stories and characters,” Jeff Evans, EVP of entertainment, toys and seasonal for Walmart U.S., wrote in a blog post.

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Over the next few months, consumers will find products in a variety of categories, including music, apparel, toys and games for Netflix shows such as “Stranger Things,” “Nailed It!” and “CoComelon,” and new shows like “Ada Twist, Scientist,” among others.

Merchandise includes:




Nailed It!

  • Baking Kits ($15.98) – Walmart Exclusive; Available in stores


Squid Game

  • T-shirts variety of styles ranging in price and coming soon.


Stranger Things


The Witcher


Waffles + Mochi

Netflix Partners With Online Retailer Zavvi for ‘Squid Game’ Merchandise

Netflix’s new South Korean series “Squid Game” has become a global hit for the streamer, according to co-CEO/CCO Ted Sarandos. Now the SVOD pioneer has licensed some merchandise rights to the show to U.K. online retail site Zavvi.

The platform is launching a limited-edition “Squid Game” clothing collection inspired by the cinematography in the series and includes T-shirts, sweatshirts, canvas high-top trainers and a selection of homeware.

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The merchandise is emblazoned with the distinctive iconography from throughout the series, representing all six childhood-themed games individually and through bright stills. The range also features ‘456’ in its designs, a nod to the 456 participants in the games.

The South Korean thriller, which could become Netflix’s biggest show yet, follows the story of a group of desperate and cash-strapped people, all competing in a bloodthirsty survival game.

The series underscores Netflix’s growing popularity in South Korea. The platform reportedly has more than 5 million subscribers in the region, up from 3 million subs a year ago. The streamer generated $68 million in revenue in August, up 78% from a year ago, according to tracking firm WideApp.

Success of “Squid Game” has also prompted one Korean broadband supplier to demand Netflix pay more subscriber bandwidth usage.

Zavvi also sells DVD, Blu-ray Disc and 4K UHD Blu-ray movies covering a variety of studio releases.