Best Buy Testing Paid Membership Program in Select Markets

Taking a page from Amazon Prime and Walmart+, Best Buy has quietly begun testing a membership program, dubbed Best Buy Beta, that affords consumers an array of benefits, including exclusive pricing, Geek Squad technical support, up to two years of protection on most product purchases, free standard shipping and delivery, and free installation on most products and appliances.

Priced at $199.99 per year ($179.99 per year for Best Buy credit card holders), the program also includes access to a concierge service available 24/7 by phone, chat, email or through the Best Buy app.

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“As we look to evolve our membership programs, the goal of Best Buy Beta is to create an experience that customers will love and to leave them feeling confident throughout their relationship with Best Buy,” Allison Peterson, the CE retailer’s chief customer officer, said in a statement. “This pilot offers premium service, complete with support aimed at anticipating our customers’ needs.”

The pilot is currently available at select stores throughout Iowa, Oklahoma and eastern Pennsylvania. In April, it will expand to customers and select stores in Minnesota, North Carolina and Tennessee. At that time, it will be available at a total of about 60 stores.

Best Buy existing membership programs, including “Total Tech Support” ($199 per year) and the “My Best Buy ” points program, continue separately.

Amazon’s Prime membership gives consumers free two-day shipping on myriad purchases, in addition to access to movies and TV shows, music, books and video games.

Walmart’s $98 annual “Walmart +” platform also offers free shipping, discounts on fuel purchases, mobile checkout service and free grocery home delivery.