Shout! Factory on March 15 announced the promotion of longtime senior executive Melissa Boag to EVP of kids and family entertainment.
In her new role, Boag will continue to work closely with CEO Garson Foos in overall leadership across the company and big picture strategy that supports Shout’s long-term growth. In addition, she will continue to expand her role in the content acquisitions process and continue to oversee all aspects of animated and live-action family entertainment for Shout! Factory, Shout! Studios and Shout! Factory Kids.
“Melissa is a high-level strategic thinker and a successful leader,” Foos said. “Her impact on Shout’s business is tremendous. Many years back, she had the vision that kids and family entertainment could be a very big business for Shout! And she was right. She has driven the growth across this business vertical by super-serving our partners and maximizing business opportunities. This has led to our excellent reputation and consistent acquisition of new and top-level content partners.”
Boag said, “I am so proud to work at Shout Factory, with a truly amazing team of dedicated and talented individuals who share my vision and passion for animation, anime and family entertainment. I look forward my new leadership role at Shout Factory and to charting the continued expansion of family content here.”
Boag joined Shout! Factory in 2003 and most recently served as SVP. As head of the family entertainment division, she develops North American marketing, publicity, distribution, acquisitions, and sales strategy in the physical and digital business. She oversees the company’s key partnerships with Sesame Street, Hasbro/eOne Entertainment., GKIDS, Laika Studios, Anime Limited, Toei Animation, Eleven Arts, and other notable filmmakers and producers.
Under Boag’s management, Shout’s animated entertainment business has seen significant growth each year, showcasing key lines including Studio Ghibli classics with GKIDS, Laika Studios specialty releases, the classic “Transformers” series and animated movie, GKIDS’ wide range of acclaimed animated and anime films, “Digimon Adventure tri” movies, along with other top anime properties and critically acclaimed family movies.