Sling TV Launches New Campaign With Megan Mullally and Nick Offerman

Sling TV Oct. 1 launched a new multimedia marketing campaign called “Meet the Slingers,” featuring married couple and actors Nick Offerman and Megan Mullally.

The first two spots are called “Freedom” and “Stretch.”

“We are excited to introduce Megan and Nick, who were already Slingers, as the new faces of the Slinging lifestyle,” said Michael Ribero, brand management lead at Sling TV. “We are using the campaign to show how more people, like Nick and Megan, continue to choose Sling TV because it’s the same TV you love without the bloated bundles that traditional providers force on you.”

“Nick and Megan were given creative freedom to shape the look, wardrobe, personality and performance of their characters, improvising a good deal of their lines on set,” according to a Sling spokesperson.

In addition to TV commercials, elements of “Meet the Slingers” include digital, mobile, new media ads, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices, and other direct-to-consumer promotions. Additional spots will roll out in the coming months.

Mullally is the multiple Emmy-winning, long-time star of “Will and Grace,” which relaunched in the fall of last year and begins its second season Oct. 4. Offerman is best known for his role as Ron Swanson in NBC’s “Parks and Recreation.” He most recently hosted the craft competition show “Making It,” also for NBC.

Universal to Release First Season of ‘Will & Grace’ Revival on DVD June 12

Universal Pictures Home Entertainment will release Will & Grace (The Revival): Season One on DVD June 12.

Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally reprise their roles as Will, Grace, Jack and Karen after a 10-year hiatus, and the new season picks back up right where it left off — best friends navigating life together once again. Guest stars include Bobby Cannavale, Harry Connick Jr., Jennifer Lopez, Alec Baldwin, Minnie Driver and many more.

The DVD includes all 16 episodes plus bonus features, including deleted scenes; a gag reel; “Back to the Beginning,” in which the cast and crew discuss what made the show so special and the relevance it continues to have; “Reuniting the Team,” detailing how what started as a PSA turned viral and sparked the revival of the show; and “Classic Comedy,” in which series director Jimmy Burrows and the cast discuss creating comedy.