Sling TV Oct. 1 launched a new multimedia marketing campaign called “Meet the Slingers,” featuring married couple and actors Nick Offerman and Megan Mullally.
The first two spots are called “Freedom” and “Stretch.”
“We are excited to introduce Megan and Nick, who were already Slingers, as the new faces of the Slinging lifestyle,” said Michael Ribero, brand management lead at Sling TV. “We are using the campaign to show how more people, like Nick and Megan, continue to choose Sling TV because it’s the same TV you love without the bloated bundles that traditional providers force on you.”
“Nick and Megan were given creative freedom to shape the look, wardrobe, personality and performance of their characters, improvising a good deal of their lines on set,” according to a Sling spokesperson.
In addition to TV commercials, elements of “Meet the Slingers” include digital, mobile, new media ads, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices, and other direct-to-consumer promotions. Additional spots will roll out in the coming months.
Mullally is the multiple Emmy-winning, long-time star of “Will and Grace,” which relaunched in the fall of last year and begins its second season Oct. 4. Offerman is best known for his role as Ron Swanson in NBC’s “Parks and Recreation.” He most recently hosted the craft competition show “Making It,” also for NBC.