TV Time Acquires Mediamorph, Changes Name to Whip Media Group

TV Time, the television and film tracking platform, Oct. 15 announced the acquisition of Mediamorph, including its content value management cloud platform.

As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in Los Angeles, New York City, London, Amsterdam, and Paris.

TV Time hopes the acquisition will increase customer value through data-driven solutions.

TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators.Mediamorph’s CVM software claims to “power” two-thirds of all global digital transactional revenue for the film and television industry.

The software tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors.

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Founded in 2008, the New York-based company orchestrates and optimizes the digital businesses of more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global operators in the world.

“With this acquisition, we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market,” Richard Rosenblatt, TV Time co-founder and CEO, said in a statement.

The growth of OTT platforms has transformed consumer video consumption. There is a growing and unprecedented volume of content with a number of new streaming services launching in the coming year. As a result, the monetization of content has become increasingly complex as the global marketplace becomes more competitive and fragmented.

The combination of TV Time’s consumer insights with Mediamorph’s content management system enables a new kind of informed decision making for content buyers and sellers.

The insights created from the joining of the two companies will enable clients to distribute their content more efficiently around the world resulting in increased revenue for their content.

“In this new streaming world, where traditional ratings are no longer useful, the combined insights from Mediamorph and TV Time will allow our clients to make near real-time decisions around current licensed content as well as future licensing opportunities across the global content economy,” Rosenblatt said.

Redbox Partners with Mediamorph to Expand Digital Footprint

Redbox April 2 announced an agreement with cloud-based software company Mediamorph to help expand its digital distribution of movies and video games.

Last December, Redbox bowed Redbox On Demand, a transactional VOD platform available on the Redbox website, the Redbox app for Android and iOS-enabled devices, as well as Apple TV, Chromecast, LG and Samsung Smart TVs and Roku.

“We sought out a partner to help streamline our avails management, content ordering and pricing management processes,” Lowell Bike, director of product management at Redbox, said in a statement. “By leveraging Mediamorph’s cloud solution and industry-specific systems, we can seamlessly scale our content offering and ramp up to support consumer demand.”

Mediamorph CEO Rob Gardos said Redbox would now be able to “quickly scale,” bringing more content and the right mix of offers to consumers.

“We … look forward to helping the company add even more titles to the Redbox On Demand offering,” he said.

Privately-held Redbox continues to rent DVD, Blu-ray Disc movies and video games through a nationwide network of more than 41,500 kiosks.

Inman Named Chief Marketing Officer at Mediamorph

Mediamorph, a cloud-based enterprise content management company for media and entertainment clients, has appointed Jerry Inman chief marketing officer.

As a member of the executive leadership team, Inman is responsible for evolving and executing an integrated global marketing strategy, brand storytelling, driving increased awareness and digital initiatives, and building progressive programs to deepen customer relationships.

Prior to joining Mediamorph, Inman was the CMO of Demand Worldwide, where he was responsible for strategy and execution of all marketing efforts working with leading retail technology organizations, as well as major retailers and brands. He also previously served in marketing leadership roles at Information Builders, Lectra, Stylesight, 7thonline and iMany.

“Jerry brings a deep retail focus and strong track record of driving significant growth for software companies,” said Rob Gardos, CEO of Mediamorph, in a statement. “The digital supply chain is driving a rapidly evolving retail experience that is essential to the entertainment industry as the connected consumer gains control and has more choices, demands and expectations. Jerry has the marketing and technology experience we need to take Mediamorph to the next level.”

“I am really excited to join Mediamorph at such a pivotal time in the company’s history,” Inman said in a statement. “Mediamorph pioneered tracking performance and orchestrating the digital supply chain for the media and entertainment industry. As the business continues to evolve, strategic storytelling and driving maximum value from content across Unified Commerce is more important than ever.”