Singer-songwriter Taylor Swift’s newest single release, “ME!” from her yet unnamed seventh album, broke several female streaming video records over the weekend on YouTube, Amazon Music and Vevo.
The single features Brendon Urie of Picnic! At The Disco and Swift.
The 29-year-old performer’s music video generated 65.2 million views in 24 hours on YouTube through April 28 – breaking the 55 million mark set by Ariana Grande’s “Thank-You, Next” video released late last year.
South Korean boy-band BTS holds the record with 74 million YouTube views for “Boy with Luv,” featuring Halsey, released on April 12.
Amazon tweeted “ME!” broke records for most first-day streams and on-demand voice requests with Alexa software than any other single debut on its music platform.
Vevo, which is operated by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, said the video generated the most views in a single day since the music video platform launched 10 years ago.
Swift’s last album, “Reputation,” sold 4.5 million units worldwide across CD, LP, download, cassette and online streaming formats. The concert tour generated more than $345 million in ticket sales worldwide.