As media companies ready a host of new over-the-top video streaming platforms, management shuffles appear to be part of the transition.
NBC Universal, which is launching branded Peacock streaming service early next year, has reportedly picked Comcast executive Matt Strauss to head the platform, replacing Bonnie Hammer, who transitions to a new position overseeing broadcast and cable studio operations, according to Variety, which first reported the move.
Both Hammer and Strauss have featured prominently in Media Play News‘ Digital Drivers annual feature story.
“Bonnie’s great taste, deep Hollywood relationships, and strong track record of generating popular and award-winning programming make her ideally suited to oversee this new division,” Steven Burke, CEO of NBC Universal, said in a statement.”
Burke contends Hammer’s expertise in both digital and network distribution will be integral to the future success of “our streaming business,” including acquiring content for Peacock.
Under Hammer, NBC Universal unveiled the Peacock brand for its streaming service that will be an unpriced add-on to Xfinity subscribers and non-subs.
Strauss, EVP of Xfinity Services, earlier this year helped launch Xfinity Flex — a $5 monthly service offering Xfinity broadband-only subs direct access (for a separate fee) to Netflix, Amazon Prime Video and HBO Now, in addition to ad-supported content, and digital movies for sale and rent.
Xfinity Flex comes with more than 10,000 free online movies and TV shows — including live streaming TV — from ESPN3, Xumo, Pluto, Tubi TV, Cheddar, YouTube and more.
In other changes, Paul Telegdy will be the sole chairman of NBC Entertainment. Telegdy’s previous co-chair George Cheeks now reports to Hammer.