Mary Daily Out at Paramount Pictures in Restructuring Move

Mary Daily, a home entertainment veteran who rose to co-president of marketing and distribution at Paramount Pictures, reportedly is out as the studio restructures internal operations. Marc Weinstock has been upped to head of global distribution.

Separately, Pam Kaufman, president of global consumer products for ViacomCBS, saw her duties expanded to include the studio’s entertainment division. She replaces Kevin Suh, who is reportedly stepping down.

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Daily, a former longtime home entertainment executive at 20th Century Fox, joined Paramount in 2017. She played a key role in marketing efforts for A Quiet Place, A Quiet Place Part II, Bumblebee, Rocket Man and Mission: Impossible — Fallout, among other movies.

Paramount continues to rebrand itself as a streaming property while maintaining a legacy film and TV content production studio. While the studio has succeeded in licensing content to third party platforms, in addition to Paramount+, success at the box office has been fleeting.

The studio realized just $67 million in theatrical revenue in the most-recent fiscal period, which was up from $6 million recorded in the previous-year period when most theaters were shuttered due to the pandemic.

Cohen Tapped as President of Worldwide Home Entertainment & Television Distribution at Paramount

Paramount Pictures Feb. 26 announced the promotion of Dan Cohen to president of Worldwide Home Entertainment & Television Distribution.

Cohen, previously President of Worldwide Television Licensing, assumes the role previously held by Mary Daily, who had overseen International Theatrical Marketing and Home Entertainment for the studio since 2017, but earlier this month was promoted to co-president, Worldwide Theatrical Marketing & Distribution. He reports to Andrew Gumpert, Paramount’s chief operating officer.

Bob Buchi remains president of Worldwide Home Entertainment and reports to Cohen.

Cohen and Buchi are both veterans of Walt Disney Studios’ mighty home entertainment operation.

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Cohen joined Paramount in 2017. Prior to that, he spent 20 years at Disney/ABC, most recently as EVP of Pay Television & Digital for Home Entertainment & Television Distribution for The Walt Disney Studios. There, he distributed catalog properties including Disney, Pixar, Marvel, Lucasfilm, ABC & Disney Channel.

Buchi has been with Paramount since 2006. He assumed leadership of the studio’s entertainment division in 2015. He began his career in home entertainment at Walt Disney Studios, and subsequently oversaw marketing at DreamWorks Home Entertainment. He later oversaw family brand marketing at Universal Studios Home Entertainment before joining Paramount.

“Dan has been an indispensable leader in the licensing space, both for Paramount and in the industry at large,” said Gumpert. “He has a proven track record of business growth, and I am confident that, along with Bob Buchi and his team, he will more than excel in overseeing our home entertainment and television distribution businesses.”

Mary Daily Upped to Co-President, Worldwide Marketing & Distribution at Paramount

Long-time home entertainment executive Mary Daily has been promoted to co-president of worldwide marketing and distribution at Paramount Pictures.

Daily, who was president of international marketing and worldwide home entertainment, joins Marc Weinstock, who was named president of worldwide marketing and distribution by studio CEO Jim Gianopulos.

Daily, who joined Paramount in 2017, previously held the position of president and chief marketing officer, worldwide marketing for Twentieth Century Fox Home Entertainment since 2011.

The executive worked on theatrical and home entertainment campaigns for A Quiet Place, Bumblebee and Mission: Impossible — Fallout.

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Together with Weinstock, Daily will spearhead marketing, advertising and distribution strategies for Paramount’s theatrical releases.

“Working in lockstep, Marc and Mary will be an unstoppable force and the ideal combination of skills and leadership experience to move our marketing and distribution teams forward,” Gianopulos said in a statement.


Disney’s Liz West Gets High-Level Marketing Communications Post at Paramount

Liz West is the new EVP of marketing communications for international theatrical marketing and worldwide home entertainment at Paramount Pictures.

West is a veteran entertainment executive who most recently served as VP of global publicity at the Walt Disney Co.

In her new role at Paramount, she reports to Mary Daily, who joined the studio last September as president of international theatrical marketing and worldwide home media entertainment. Daily previously spent nine years at Twentieth Century Fox Home Entertainment, most recently serving as president and chief marketing officer, worldwide marketing.

In a news release, Paramount says West fills a newly created role in which she will work closely with senior executive teams to drive key worldwide marketing initiatives, including digital and publicity campaigns for international territories.

“As our slate expands and our business grows we are looking to make sure we have a strategic, lifecycle approach to our movies and integrated consumer-facing communications across these areas,” Daily said. “Liz, who is a known strategist with the invaluable combination of both international theatrical and home entertainment experience, is the perfect executive to help lead these efforts.”

West starts at Paramount on Feb. 26.

Her tenure at Disney began in 2006, after eight years at Fox. While at Disney, West won acclaim for leading campaigns for such blockbusters as Star Wars: The Force Awakens, Beauty and the Beast, Guardians of the Galaxy Vol. 2, and  key Disney catalog re-releases, including the successful 3-D re-release in theaters of The Lion King.

West and Daily have worked together before, at Fox, where Daily was VP of Europe from 1995 to 2000. Daily later worked as president, international marketing at Universal Pictures and general manager, programme enterprises at MTV Networks International before returning to Fox in February 2008 as EVP, North America.

Warner Restructuring Nothing More Than Common Sense

There’s been all sorts of speculation in the media about the big restructuring at Warner Bros. that, among other changes, saw home entertainment chief Ron Sanders take charge of all motion picture distribution and Blair Rich likewise have oversight of marketing across all windows.

Media wags have connected Warner Bros. Entertainment chairman and CEO Kevin Tsujihara’s move to all sorts of things, from the now-stalled AT&T acquisition to the “Justice League” movie franchise.

But if you take a step back and really take a look at the new structure, it becomes clear that the real reason is, quite simply, that it makes sense.

With distribution windows blurring, it is only logical to have one person call the distribution shots, rather than two people, each with skin in a different game. The same goes for marketing. Having oversight over a movie’s journey through its entire life cycle, from theatrical opening to its various after-market platforms, seems an incredibly logical and smart strategy.

(Interestingly, Paramount Pictures made a partial move down this same path when it appointed former 20th Century Fox Home Entertainment president and chief marketing officer Mary Daily, long considered one of the smartest and savviest marketers in Hollywood, to president of international theatrical marketing and worldwide home media entertainment.)

The elevation of Sanders to distribution chief of the Warner Pictures Group is also a tremendous vote of confidence in the future of home entertainment – which really should be seen as more of a concept than a specific industry. Since the advent of pay-per-view and the video rental business more than four decades ago, consumers have been on a quest to control their entertainment viewing options – to bring entertainment to them. Initially, it was just into their home; in recent years, thanks to the cloud, this “home” has expanded to various mobile devices, including the now-ubiquitous smart phone.

Home entertainment, then, is a lot broader than the traditional transactional model. It’s Netflix, it’s Amazon, it’s anything that brings entertainment to the viewer, on demand, wherever the viewer wants to consume it. And while premium VOD may have suffered some setbacks recently, there’s no question in most everyone’s mind that its eventual realization is inevitable – at last putting home entertainment on par with theatrical.

A final note about Ron Sanders: As I have written before, Sanders, much like Tsujihara, represents a new class of executive emerging in the Hollywood leadership ranks: Smart, personable, reasonable, and practical. They don’t yell, scream and bully like the studio chiefs of old Hollywood because, quite simply, they don’t have to. They have something infinitely more valuable than control: They have the respect of the people who work with them.

Sanders joined what was then Warner Home Video in 1991 and learned the business from some of the most talented executives of the day, led by then-division president Warren Lieberfarb. The 1990s were a remarkable time in home entertainment: We saw the rise of sellthrough, the development of direct sales and, of course, the launch of DVD, birthed at Warner by Lieberfarb and his team.

As I wrote some years ago, in words that continue to ring true, “Anyone who knows Ron Sanders, who has worked alongside him, knows how incredibly hard it is to dislike him. When he says something, he means it. When he makes a promise, he follows through. He looks you in the eyes when he speaks to you; he is passionate about the industry, about Warner Bros., about business, about life.”

Sanders ran Warner’s rental business during the tumultuous mid-1990s period of consolidation and copy-depth incentives. He moved into consumer sales just as DVD was taking off and in July 1998 was sent to London as managing director of the United Kingdom and Ireland divisions. A year and a half later, he was promoted to head of the entire EMEA (Europe, Middle East and Africa) region, overseeing Warner’s home video operations in 28 territories. He returned to the United States in 2002 and was appointed president of the division in October 2005. In May 2013 he was named president, Warner Bros. Worldwide Home Entertainment Distribution, with oversight of the global distribution of home entertainment products from Warner Bros. Pictures, Warner Bros. Television, and Warner Bros. Interactive Entertainment (WBIE).

Throughout this well-deserved rise, Sanders has remained remarkably grounded. He and I used to swap stories about chauffeuring our kids to soccer games and treating our families to fanciful summer vacations. Mindful of his experience living with his family in London, Sanders endowed a study abroad program at his alma mater, Auburn University, where he also served on the Harbert College of Business Advisory Council.

He’s not just a good executive. He’s a good person. Congratulations, Ron.