Demand Soars for ‘Orange Is the New Black’ and ‘Castle Rock,’ the Week’s Top Digital Originals, Parrot Analytics Says

One full week after the release of a new season, demand for “Orange is the New Black” rose 64% from the prior week, solidifying the women-in-prison drama’s hold on the top spot on the digital originals chart, according to Parrot Analytics data for the week ended Aug. 4.

The Netflix series shot to the No. 1 spot the prior week with the debut of Season 6, which gave “Orange” a 46% boost in Demand Expressions. “Orange” is the oldest show on the chart and also took over the top spot on the overall TV series chart, besting the prior week’s No. 1 show, “Spongebob Squarepants,” by nearly 13 million Demand Expressions.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Hulu’s “Castle Rock,” the highly anticipated horror series based on the writings of Stephen King, shot up to No. 2 on the digital originals chart from No. 6 the prior week with a 40.5% spike in demand.

Another Hulu show, “The Handmaid’s Tale,” slipped to No. 3 on the digital originals chart from No. 2 the prior week, with an 8.1% drop in demand.

Netflix’s “Stranger Things” remained at No. 4, with demand essentially flat.

Rounding out the top 5 on the digital originals chart for the week ended Aug. 4 was “Queer Eye,” which slipped from No. 3 the prior week and a suffered a 16.3% decline in demand.

“Narcos” cracked the top 10 digital originals chart, at No. 7, with a 44.4% gain in demand, after Netflix announced a reset for Season 4. The first three seasons explored the cocaine war in Colombia in both the pre- and the post-Pablo Escobar world. The renamed “Narcos: Mexico” is set to premier globally later this year. Filming is taking place now in Mexico, and stars Michael Pena and Diego Luna have moved from Colombia to Mexico.

Also back in the top 10 on the digital originals chart is “Marvel’s Luke Cage,” up a notch at No. 10 from No. 11 the prior week, with a 10.7% spike in demand.

Rounding out the top ten is Marvel’s Luke Cage with 14.9 million Demand Expressions. The superhero series was previously ranked #11 last week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating  platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

On Eve of Explosive Finale, ‘Handmaid’s Tale’ Takes Top Spot on Digital Originals Chart

With fans eager for the explosive finale on July 11, demand for Hulu’s “The Handmaid’s Tale” rose 8% in the week ended July 7, enough to push the dystopian drama into the No. 1 spot on the digital originals chart, according to Parrot Analytics data.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale” bumped last week’s top digital original, “Marvel’s Luke Cage,” down to No. 3.

“Marvel’s Luke Cage,” based on the Marvel Comics character of the same name, shot to No.1 the prior week with a 63% surge in demand triggered by the June 22 debut of Season 2. Since then, demand only slipped less than 9%.

Finishing at No. 2 on the digital originals chart the week ended July 7 was Netflix’s “Queer Eye,” up from No. 4 the previous week – even though demand was essentially flat.

The controversial teen drama “13 Reasons Why” slipped one spot to No. 4, with a nearly 26% drop in demand from the prior week suggesting binge viewers are finishing up their Season 2 marathons.

All 13 episodes in Season 2 were released on Netflix on May 18. The series immediately shot to No. 1 on the digital originals chart and remained in the top spot for five consecutive weeks.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Marvel’s Luke Cage’ Bumps ’13 Reasons Why’ From Top Spot on Digital Originals Chart, Parrot Says

In the week leading up to Independence Day, Marvel’s “Luke Cage” saw a significant gain in demand, according to Parrot Analytics data.

The action series shot up to No. 1 on the digital originals chart from No. 5 the prior week, with a 63% gain in demand triggered by the June 22 debut of Season 2.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Marvel’s Luke Cage” was created for Netflix by Cheo Hodari Coker and is based on the Marvel Comics character of the same name, an ex-con with superhuman. It is set in the Marvel Cinematic Universe(MCU) and is the third in a series of shows that culminate with the crossover miniseries “The Defenders”. “Marvel’s Luke Cage” is produced by Marvel Television in association with ABC Studios.

“Luke Cage” also had coattails, with companion series “Marvel’s Daredevil” bowing in the top 10 at No. 9 (from No. 13 the prior week).

Netflix’s “Queer Eye” and Amazon’s “Goliath”  generated steady demand due to new episodes premiering in June; “Queer Eye” was almost twice as popular as “Goliath”. Amazon’s legal drama had been waiting for new episodes since 2016. All of that anticipation finally paid off when Season 2 premiered on June 15. Amazon has yet to renew the drama for a third season, for which Billy Bob Thornton won a Golden Globe in 2017.

“Queer Eye” rose to No. 4 on the digital originals chart from No. 6 the prior week, with a 57% gain in demand.

“Goliath” rose to No. 8 from No. 10, with a spike of just under 6%.

The controversial Netflix teen drama series “13 Reasons Why,” centered around the fallout from a teenage girl’s suicide, slipped to No. 3 after five weeks at No. 1. Demand was up a modest 2% from the prior week. The series shot to No. 1 when Season 2 debuted in mid-May.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Luke Cage,’ ‘Queer Eye,’ ‘Goliath’ Return to Digital Originals Top 10, Parrot Analytics Says

Demand expressions for digital originals were mostly down the week ended June 23, according to Parrot Analytics data.

Netflix’s “13 Reasons Why” remains No. 1, despite a 26% drop in demand from the prior week. The controversial teen drama series, centered around a high school girl’s suicide and its aftermath, has now topped Parrot Analytics’ top 10 digital originals chart for five consecutive weeks. The series shot to No. 1 when Season 2 debuted in mid-May.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale,” an award-winning dystopian series from Hulu, rose back up to No. 2 from No. 3 the prior week, with demand essentially flat.

“Sense8” was bumped down to No. 3, with demand down nearly 23%. In the prior week, the sci-fi drama series shot to No. 2 after a 40% uptick in demand.

Three digital originals made it back into the top 10.

Buoyed by the Netflix debut of Season 2, “Marvel’s Luke Cage” shot up to No. 5. The action series, which last week was ranked No. 16, had 6% more demand expressions than Netflix’s “Queer Eye,” the second season of which also debuted in June. “Queer Eye” re-entered the top 10 digital originals chart at No. 6 after demand more than doubled from the prior week.

The third series to make it back into the top 10 was Amazon’s “Goliath,” which came in at No. 10 after a No. 18 finish the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.