AMC Theatres Hires Mark Pearson to Forge Streaming Video Alliances

As previously announced, AMC Entertainment, the world’s largest theatrical distributor, wants to roll out the carpet for third-party streaming video platforms.

The company March 9 announced the hiring of Mark Pearson, former EVP of business development, operations and strategy at 20th Century Fox Television, as its chief strategy officer.

In this newly created role, Pearson will head strategy, business development, alliances and partnerships to advance the global positioning of AMC.

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Based in Los Angeles, Pearson will attempt to hone AMC’s strategic direction, initially concentrating on forging alliances with streaming services that could benefit from partnering with AMC and its vast theater network in the U.S., Europe and the Middle East.

Pearson brings nearly 20 years of film and TV studio and strategy experience to AMC. In 15 years at Fox TV, preceded by five years at Universal Pictures, he worked closely with studio management and distribution partners to identify and implement a range of growth initiatives.

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“Mark … is the perfect person to help AMC continue to innovate and create opportunities that benefit our existing studio partners, emerging streaming power houses, our customers and our shareholders,” CEO Adam Aron said in a statement. “His considerable experience in the SVOD space will greatly help AMC to create partnerships with streaming services including those from both established and emerging players.”