Charter and Comcast May 12 announced that Marcien Jenckes has been selected to lead their recently announced streaming platform joint venture. After closing, in this new role, Jenckes will focus on leading the team and developing the business and monetization models.
The recently announced JV aims to offer a new streaming platform on a variety of branded 4K streaming devices and smart TVs, providing all the top apps, and more choice in the streaming marketplace. Comcast will license Flex, its aggregated streaming platform and hardware to the joint venture, contribute the XClass TV retail business, and contribute Xumo, an ad-supported streaming service it acquired in 2020. Charter will make an initial contribution of $900 million, funded over multiple years.
“Marcien has been an outstanding leader within our company for over a decade,” Dave Watson, CEO of Comcast Cable, said in a statement. “His blend of experience as an entrepreneur, as an expert in improving customers’ entertainment experience, and an innovator in the rapidly changing advertising environment, makes him uniquely qualified to helm this partnership with Charter.”
Jenckes has served as president of advertising for Comcast Cable since 2017. Prior to this role, he was responsible for the cabler’s residential lines of business, including video and Internet.
In 2019, Jenckes spearheaded On Addressable, along with Charter and Cox, designed to bring additional scale and momentum to addressable television advertising. He also pioneered Blockgraph, first incubated within Comcast’s FreeWheel, an advertising technology company serving the video and television ecosystem, before spinning out as a joint venture between Comcast, Charter and Paramount Global (formerly ViacomCBS), to help marketers use audience insights for TV and premium video advertising.
Before joining Comcast, Jenckes was involved with a host of digital advertising and media syndication start-ups, including Grab Networks and Voxant. He also held a variety of leadership roles at AOL, where he launched the platform’s free web services, including the free AOL.com portal. Prior to AOL, Marcien worked as a consultant for McKinsey & Company in their media and telecom practice.
The closing of the joint venture is subject to customary closing conditions. This joint venture does not involve the broadband or cable video businesses of either Comcast or Charter which will remain independent.