Cinedigm has hired Marc Rashba as EVP of partnerships, reporting directly to Erick Opeka, chief strategy officer and president of Cinedigm Networks.
Rashba, a former marketing executive at Sony Pictures Home Entertainment for 15 years, will be responsible for business development, programming content deals and selling Cinedigm’s proprietary technology, Matchpoint, to third parties.
In this newly created role, Rashba will oversee all facets of partnerships, including cultivating and managing strategic partnerships, programming releases, negotiating agreements, expanding digital distribution and driving innovative new revenue opportunities.
Throughout his career, Rashba has been responsible for matching content to consumers, finding future trends and tech, and developing opportunities from unique businesses and relationships. Prior to joining Cinedigm, he most recently served as president at MovieMethod LLC where he oversaw global digital content sales, marketing & distribution. Rashba was responsible for driving strategy, licensing, channel growth and platform expansion, as well as developing go-to-market plans for FAST, OTT, SVOD, AVOD and apps. Clients included Sony Pictures, NBCUniversal, Paramount Pictures, Anheuser-Busch, Verizon and others.