Redbox Entertainment Nabs Rights to ‘King of Killers’ From ‘Underworld’ Mastermind Kevin Grevioux

Redbox Entertainment and Red Sea Media Inc. (RSM) Feb. 16 announced they have signed worldwide rights for the action-adventure film King of Killers. The film was written by and will be directed by actor, screenwriter, and comic book writer Kevin Grevioux, who was behind the successful “Underworld” franchise for Sony Pictures.

Based on Grevioux’s graphic novel of the same name, King of Killers tells the story of a group of international assassins who are contracted to take out the most dangerous killer in the world. The film will be shot in Winnipeg, Canada later this month. Redbox Entertainment will release the film domestically later this year in theaters and, on the same day, through its Redbox On Demand digital video store as well as on disc at its Redbox kiosks.

King of Killers stars Frank Grillo, best known for his appearances in the “Captain America” and “Purge” films.  It will be produced by Shane Walker and Angel Gracia of Creative Tank, Michael Wright and Christopher Rush Harrington of Dovetail Media, Juliette Hagopian of JuliJette Inc., Channel 56 Films, and Todd Slater of Slater Brothers Entertainment. Redbox CEO Galen Smith and Marc Danon of Redbox Entertainment will serve as executive producers, along with Grant Slater of Slater Brothers Entertainment, Matthew Helderman, Luke Taylor and Tyler Gould from BondIt Media Capital and Roman Kopelevich and Roman Viaris of RSM.

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The deal was brokered by Roman Kopelevich, CEO of RSM, and Todd Slater, partner at Slater Brothers Entertainment on behalf of the producers, and by Danon for Redbox Entertainment. BondIt Media Capital is providing direct financing for the film.

Grillo is represented by Management 360, Creative Artists Agency, Paul Hastings and 42West. Grillo recently wrapped on the biopic Lamborghini, based on the life story of Ferruccio Lamborghini, founder of the iconic Italian sports car company.

Grevioux said: “I am thrilled that Redbox Entertainment and Red Sea Media are on board as our partners. Similarly to Underworld, I created the graphic novel to be a franchise in a series of action films. Now with our incredible cast, we have a property that audiences around the world will have a lot of fun experiencing.”

“After reading the script and seeing Kevin’s amazing track record with Underworld, we know this will be an action-packed film that will thrill audiences,” said Redbox’s Smith. “We’re looking forward to releasing King of Killers later this year.”

Redbox Launches Content Acquisition and Production Arm

Redbox is revving up its efforts to provide original content to customers of its disc rental kiosks and Redbox on Demand transactional video-on-demand service.

The company on Oct. 25 announced the formation of Redbox Entertainment, a new label to acquire and produce content for Redbox’s 50 million U.S. customers.

“The Redbox brand is built on delivering the best selection of movies from the biggest blockbuster releases to films in genres and with actors that appeal to our loyal customers,” said Redbox CEO Galen Smith. “The formation of Redbox Entertainment leverages our deep insights to bring projects that we know appeal to our audience to deliver additional value and entertainment.”

Marc Danon has been tapped as senior advisor to head content acquisition for Redbox Entertainment. He reports directly to Smith.

Marc Danon

Danon previously was president of acquisitions and co-productions at Broad Green Pictures; prior to joining Broad Green in July 2015, he spent eight years at Lionsgate, most recently as SVP of acquisitions and business development. There, he worked on the acquisition of such films as Kevin Hart: Let Me ExplainJohn WickDear White PeopleA Most Wanted ManEverything Must Go and The Skeleton Twins.

Danon also built and managed third-party brands and partnerships with ABC, Codeblack, Comcast, ITV, Marvel, NBC, and Saban.

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Earlier in his career, Danon held various acquisitions positions at Netflix, Catch 23 Entertainment and Artisan Entertainment.

“Marc is a terrific fit to lead the growth of Redbox Entertainment,” Smith said. “He’s a talented creative with an impressive track record as a champion of films that catch fire with audiences; and a skilled executive adept at maximizing distribution opportunities and cultivating strategic partnerships.”

Redbox Entertainment is funding, developing and producing projects across genres, with a focus on action, comedy, and suspense/thrillers, the company said.

Projects are being sourced now — directly and through a number of distribution partners and channels. New projects will be announced soon.

Content acquired by Redbox Entertainment will be available physically at Redbox kiosks and digitally via Redbox On Demand, as well as in downstream windows post-Redbox release.

Redbox reaches 50 million consumers across the United States at more than 41,000 kiosks and an expanding On Demand offering. The company’s loyalty program, Redbox Perks, has 34 million members.