Digital content distributor Plex Feb. 23 announced the hiring of Manish Gupta as its new VP of growth. Leveraging an extensive background using data-driven methods to accelerate marketing and business outcomes at Facebook/Meta, Twitter, Google, eBay and PayPal, Gupta will be tasked with supercharging Plex user growth and retention. The company has also appointed three new board directors to help guide and drive the next phase of company growth. New board members include Carl Sparks, Kelly Battles, and Rick Gibbs.
Launched in 2019, Plex offers almost 200 live-TV channels and 40,000+ on-demand movies and TV episodes on virtually every platform, including iOS and Android devices. With more than 25 million registered users globally, Plex has users in 193 countries. The company has secured more than 300 entertainment content partnerships, including Lionsgate, Warner Bros. Domestic Television Distribution, MGM, Sony Pictures Television, Sinclair Broadcast Group, AMC, A+E, Crackle and the BBC.
“Manish and our new board members are strong additions to the Plex family as we are driving toward our mission of being a one-stop-shop for streaming media and scaling the company during a period of rapid growth,” CEO Keith Valory, CEO of Plex, said in a statement. “Manish’s background in customer insights and growth marketing is exactly what we need to ensure we are not only appealing to new users but bringing them back time and time again.”