Chip and Joanna Gaines’ Magnolia Network Coming to HBO Max in September

The corporate melding of Discovery+ and HBO Max took another step toward fruition when Warner Bros. Discovery Aug. 4 announced that select content from Chip and Joanna Gaines’ Magnolia Network would become available to stream on Max starting Sept. 30.

As part of a new spotlight page featuring curated Magnolia Network content, the Max streaming slate will include episodes from “Fixer Upper: Welcome Home,” “Magnolia Table With Joanna Gaines,” “The Lost Kitchen,” “Growing Floret,” “Family Dinner With Andrew Zimmern,” “Restoration Road With Clint Harp,” “Maine Cabin Masters” and the complete five-season “Fixer Upper” library, among others.

Additionally, the new project from the Gaines, “Fixer Upper: The Castle,” will drop concurrently on Magnolia Network, HBO Max and Discovery+ on Oct. 14.

More Magnolia Network content will appear on the Max spotlight page over the coming months, and the full network slate will continue to be available on Discovery+.

“Chip and Jo are without a doubt the most beloved duo in the home renovation and lifestyle space, with a legion of fans who have followed them from ‘Fixer Upper’ to the launch of their very own network,” Casey Bloys, chief content officer for HBO and HBO Max, said in a statement.

Following its successful digital launch on Discovery+ last summer, the Magnolia Network unveiled its linear home in January in front of an audience of three million viewers, landing a spot among the top 25 basic cable networks — up 17 spots from the previous year — and establishing Magnolia Network as the fastest growing cable network in the first quarter of 2022 based on year-over-year growth.

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Recently, Magnolia Network racked up a total of five Emmy nominations — the most of any legacy Discovery brand — including a Primetime Emmy nomination for “Fixer Upper: Welcome Home.” HBO/HBO Max received 140 Emmy nominations across 24 original programs for the upcoming 74th annual Emmy Awards, marking the 20th time in history that the HBO brand has received the most Primetime Emmy nominations of any network/platform in a single year.

The combination of Discovery+ and HBO Max remains one of the key objectives (and challenge) of Discovery Inc.’s $43 billion operational control acquisition of WarnerMedia from AT&T.

Discovery Rebrands DIY Network to Magnolia Network — Headlined by Chip and Joanna Gaines

Chip and Joanna Gaines’ media empire has officially taken off. The home improvement superstars from Waco, Texas, has officially launched the Magnolia Network, which involved corporate parent Discovery rebranding the longstanding DIY (Do It Yourself) Network with the “Magnolia moniker” — a move that includes transferring more than 50 million paid pay-TV subscribers.

The Gaines are media darlings, whose empire includes a restaurant, bakery, home furnishings, cookbooks and real estate, among other interests. They, along with the Property Brothers, are mainstays to the Discovery+ subscription streaming VOD platform that launched on Jan. 4, 2021.

After taking a TV break from their popular “Fixer Upper” home improvement program, there was much scuttlebutt where the Gaines would end up. After speculation the program might move to Netflix, HBO Max or Amazon Prime Video, Discovery CEO David Zaslav ended the speculation early, announcing the Gaines would feature prominently on Discovery and the Discovery+ streaming service.

The Magnolia Network features initial seasons of “Fixer Upper: Welcome Home” and “Magnolia Table With Joanna Gaines,” in addition to new shows “Growing Floret,” “The Lost Kitchen,” “Homegrown,” “Family Dinner” and “Restoration Road with Clint Harp” — Joanna’s longtime go-to carpenter.

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In a media statement, the Gaines said the Magnolia Network’s goal is to keep families informed, inspired and entertained.

“That’s what we’ve set out to build … and we’ve been amazed by the stories and storytellers we’ve found, people whose lives are living proof that our world is full of beauty, hope, courage, and curiosity,” Chip and Joanna said.