Warner’s ‘Magic Mike’s Last Dance’ Tops Sluggish Super Bowl Weekend Box Office With $8.2 Million

Warner Bros. Pictures’ Magic Mike’s Last Dance topped the typically sluggish Super Bowl weekend (Feb. 12) with about $8.2 million in ticket sales across 1,500 North American screens ($18.6 million worldwide), according to the studio. The low tally was enough to hold off 20th Century Studios’ box office juggernaut Avatar: The Way of Water at $7 million in estimated revenue across 3,000 screens, and the re-release of 1997’s Titanic with $6.3 million in projected incremental revenue.

Starring Channing Tatum in his third turn as the male stripper of the title, Last Dance was originally earmarked as an HBO Max original movie. But that distribution strategy changed after David Zaslav become CEO of the new Warner Bros. Discovery media giant (formerly WarnerMedia) and instigated a return to legacy distribution channels, spearheaded by theatrical.

The movie’s big screen launch marks the second consecutive No. 1 box office debut for Tatum following last year’s The Lost City from Paramount Pictures.

Director James Cameron’s Avatar sequel The Way of Water slightly narrowed the box office gap (by $700,000) to his previous Titanic movie, which remains the No. 3 all-time box office release at $2.197 billion. The Way of Water stands at No. 4 all-time with $2.181 billion in ticket sales, according to Box Office Mojo.

Super Bowl-themed comedy 80 for Brady, which finds longtime best friends Lily Tomlin, Jane Fonda, Rita Moreno and Sally Field traveling to the Big Game to see their idol Tom Brady, added $6 million in its second weekend of release to up its box office total near $25 million.

Finally, Universal Pictures/DreamWorks Animation’s Puss in Boots: The Last Wish and director M. Night Shyamalan’s psychological drama Knock at the Cabin each added $5.5 million in ticket sales. Boots has generated almost $394 million in global box office revenue after eight weekends, with Knock at the Cabin up to more than $23 million after two weekends.

‘Magic Mike’s Last Dance’ Takes on ‘Titanic’ 25th Anniversary Theatrical Re-Release Over Super Bowl Weekend

Magic Mike’s Last Dance was originally greenlighted as an HBO Max original movie, but then reconsidered for theatrical debut following strong social media buzz surrounding the movie’s stars Channing Tatum and Selma Hayek — and new corporate parent Warner Bros. Discovery’s desire to better monetize content.

Tatum headlined the original 2012 Magic Mike and 2015 sequel Magic Mike XXL. Original director Steven Soderbergh returns to helm Last Dance, which is projected to top the Super Bowl weekend with revenue estimates from $10 million to $15 million through Feb. 12.

That should be enough to hold off the 25th anniversary theatrical re-release of Paramount Pictures’ Titanic, starring Leonardo DiCaprio and Kate Winslet, with estimated ticket sales around $8 million. The James Cameron-directed oceanliner disaster drama ranks No. 3 at the all-time box office with more than $2.19 billion in revenue.

The movie’s all-time box office podium position remains in jeopardy as Cameron’s Avatar: The Way of Water is expected to add another $6.7 million to the sequel’s $2.178 billion in revenue.

Rounding out the Super Bowl weekend box office is Paramount’s Big Game-inspired comedy 80 for Brady, which is estimated to add almost $7 million in ticket sales in its second weekend of release.

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Universal’s Puss in Boots: The Last Wish ($5.6 million projection) and M3GAN ($2.2 million) remain in theaters despite also being available (more expensively) in the home on PVOD ($19.99) and PEST ($24.99).

The studio’s current M. Night Shyamalan-directed home invasion thriller, A Knock at the Cabin, could be the next PVOD/PEST release with a projected $5 million-plus sophomore box office tally — more than 60% below last weekend’s $25 million debut.