Nielsen: Netflix’s Devil (‘Lucifer’) Returned Atop Weekly Streaming Chart Through May 30

Bored with being the Lord of Hell, the devil (a.k.a. Netflix’s “Lucifer”) relocates to Los Angeles, where he opens a nightclub and forms a connection with a homicide detective.

How quickly “boredom” can be erased with the arrival of a new season of episodes. After Netflix dropped eight new episodes of the fifth season, the series was the most-streamed show on living room televisions, generating 1.28 billion minutes to dominate Nielsen’s weekly Top 10 charts of most-streamed original, licensed TV shows and movies through May 30. That compared with 321 million minutes across 77 episodes in the previous-week period.

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“There was really a lot of pent-up demand for the show,” said Brian Fuhrer, SVP of product strategy.

Netflix original movie Army of the Dead generated 786 million minutes as the top-streamed movie. That was 14% lower than the 913 million minutes streamed the week before.

Among Netflix licensed shows, perennial charter “Grey’s Anatomy” tracked 633 million minutes across 374 episodes. That was almost 10% more than the 575 million minutes streamed last week across the identical number of episodes.

Fuhrer said 34% of the streaming audience for “Lucifer” represents the core streaming viewer: 18- to 34-year-olds.

“That’s really giving red meat to the hardcore streaming audience,” he said, adding that over half the streaming audience for original program runner-up “The Kominsky Method” is over the age of 65.

“That’s pretty extraordinary from a SVOD perspective,” Fuhrer said.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed (Millions)

1 Netflix Army of the Dead (2021) 1 786
2 Netflix Home (2015) 1 449
3 Netflix Blue Miracle (2021) 1 338
4 Netflix The Mitchells vs. The Machines 1 302
5 Netflix Dog Gone Trouble 1 283
6 Disney+ Cruella  1 280
7 Disney+ Moana 1 196
8 Netflix The Woman in the Window 1 162
9 Disney+ Raya and the Last Dragon 1 162
10 Netflix Sabotage (2014) 1 122

Licensed Shows:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed (Millions)

1 Netflix “Grey’s Anatomy” 374 633
2 Netflix “Criminal Minds” 310 616
3 Netflix “Start Up” 31 547
4 Netflix “Cocomelon” 9 543
5 Netflix “NCIS” 353 525
6 Netflix “Heartland” 177 354
7 Netflix “Schitt’s Creek” 80 288
8 Netflix “Supernatural” 328 270
9 Netflix “New Girl” 146 227
10 Amazon Prime Video “SpongeBob SquarePants” 161 217

 

‘Stranger Things’ Back on Top of Parrot’s Digital Originals Chart

Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended June 19. The series had 40.3 times the demand of an average series after a 1.2% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 8 on Parrot’s list of all TV shows.

Netflix’s “Lucifer,” the top series on the digital originals chart the previous two weeks, dropped to No. 2 with a 17.7% dip in demand expressions, registering 37.6 times average demand. It was No. 10 on the overall TV chart.

“Loki,” the latest Marvel Cinematic Universe series from Disney+, moved up three spots to No. 3 on the originals chart after a 31.3% rise in demand expressions, giving it 36.2 times average demand.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped a spot to No. 4 on the digital originals chart, garnering 35.5 times the demand of the average show after a 0.1% rise in demand expressions.

Hulu’s “The Handmaid’s Tale” slid a spot to No. 5 on the digital originals chart, registering 35.1 times average demand after a 5.6% rise in demand expressions after the fourth-season finale was released June 16.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.6 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Lucifer’ Still No. 1 on Parrot’s Digital Originals Chart; ‘Loki’ Enters at No. 6

Netflix’s “Lucifer” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended June 12. The supernatural series had 45.4 times the demand of an average series after a 5.2% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 6 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” remained No. 2 on the digital originals chart. It had a 3.6% drop in demand expressions and 40.5 times average demand. It was No. 8 on Parrot’s list of all TV shows.

The Disney+ live-action “Star Wars” series “The Mandalorian” remained No. 3 on the digital originals chart, garnering 35.2 times the demand of the average show after a 3.2% rise in demand expressions.

Hulu’s “The Handmaid’s Tale” stayed No. 4 on the digital originals chart, registering 33.1 times average demand after a 0.1% rise in demand expressions.

Rounding out the digital originals top five was the Disney+ Marvel series “WandaVision,” which had a 13.9% bump in demand expressions to give it 32 times average demand.

The week’s only newcomer to the top 10 digital originals chart, at No. 6, was “Loki,” the latest Marvel Cinematic Universe series from Disney+. After its first episode premiered June 11, it had a 72.7% jump in demand expressions to move it up from No. 24 the previous week and give it 27.4 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 69.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Netflix’s ‘Lucifer,’ ‘Cobra Kai’ Top Weekly Nielsen SVOD Rankings

Netflix dominated Nielsen’s weekly Top 10 SVOD rankings, again accounting for all 10 spots for the third consecutive week (Aug. 24 – 30) — or as long as Nielsen has published the chart tallying Amazon Prime Video, Disney+, Hulu and Netflix programming.

“Cobra Kai,” which Netflix acquired the two seasons of from YouTube Premium, tracked 1.4 billion minutes streamed across 20 episodes during its first three days available. The streamer is set to release a third season in 2021. That trailed more than 2 billion minutes streamed over 75 episodes of “Lucifer.”

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Nielsen: Netflix Dominates Weekly SVOD Top 10 Chart

Driven by a mix of original and third-party licensed content, Netflix swept all 10 spots on Nielsen’s weekly SVOD programming chart from Aug. 17 to 23. The TV ratings guru earlier this month began publishing a weekly Top 10 chart of most-streamed SVOD programming from just Netflix and Amazon Prime Video. It now also includes Disney+ and Hulu.

Netflix is led by “Lucifer,” the former Fox television series that found a second home on the SVOD pioneer. It bumped “The Umbrella Academy” into the No. 3 spot with nearly 1.6 billion minutes consumed over 75 episodes. “Academy” has tracked about 1 billion minutes streamed over 20 episodes.

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In the No. 2 spot was “The Legend of Korra,” (1.28 billion minutes over 52 episodes) an animated television series originally created for Nickelodeon in 2012. The next three spots were held by reruns of “The Office,” “Shameless” and “Grey’s Anatomy,” which tracked 928 minutes, 802 minutes and 764 minutes, respectively, across a combined 2,494 episodes.

In the seventh spot was Project Power (761 minutes), an original action/sci-fi/fantasy film starring Jamie Foxx as an ex-soldier who mingles with a cop (Joseph Gordon-Levitt) and teen (Dominique Fishback) in New Orleans to hunt for the source behind a dangerous new pill that grants users temporary superpowers.

The movie was followed by reruns of “Criminal Minds” (713 minutes/277 episodes), “NCIS” (533 minutes/353 episodes) and “Teenage Bounty Hunters,” (422 minutes/10 episodes), the latter a teen comedy-drama series created by Kathleen Jordan that premiered on Netflix on Aug. 14.

‘Lucifer’ Fourth Season on DVD in May

Warner Bros. Home Entertainment will release Lucifer: The Complete Fourth Season through digital retailers May 11, and on DVD May 12. Warner Archive will release the season on Blu-ray.

The disc includes all 10 episodes plus deleted scenes.

Based on the character from DC Comics’ “The Sandman” series, the show revolves around Lucifer Morningstar (Tom Ellis), the Devil, who abandons Hell for Los Angeles where he runs his own nightclub and becomes a consultant to the LAPD.

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The fourth season finds Lucifer returning following the resolution of the third-season cliffhanger to reunite with his love-interest and crime-fighting partner, LAPD detective Chloe Decker (Lauren German), who must come to terms with seeing the devil face of his true nature for the first time. However, Lucifer’s old flame Eve (Inbar Lavi) arrives for payback from getting expelled from the Garden of Eden.

The cast also includes Kevin Alejandro, DB Woodside, Lesley-Ann Brandt, Aimee Garcia, Scarlett Estevez and Rachael Harris.

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The fourth season of “Lucifer” was originally presented in 2019 on Netflix, after the first three seasons aired on Fox. The #SaveLucifer fan campaign after Fox canceled the series led to its renewal by Netflix, which has also ordered a final season of 16 episodes, to be presented in two batches.

 

‘Black Mirror’ Tops Parrot Analytics Digital Originals Chart

“Black Mirror,” the Netflix anthology series that some critics have likened to a modern-day “Twilight Zone,” shot up to No. 1 from No. 4 on Parrot Analytics’ digital originals chart the week ended June 15.

The series, which often revolves around the unanticipated consequences of new technologies, generated more than 66.4 million average daily Demand Expressions during the week, Parrot says, a nearly 60% spike from the prior week.

The gain came after the June 5 debut of Season 5.

“Black Mirror” ended a three-week run at No. 1 for “Stranger Things,” which slipped to No. 2 with 62.9 million average daily Demand Expressions, a nearly 12% increase from the prior week. The series will likely reclaim the top spot in the coming weeks, as Season 3 is set to debut on July 4.

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Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Black Mirror,” which premiered in December 2011, and ran for two seasons, on British television, was acquired by Netflix in September 2015. Two six-episode seasons debuted in October 2016 and December 2017, respectively. A standalone interactive film, Black Mirror: Bandersnatch, was released last December.

Demand for third-ranked “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, remained relatively flat, with 51.4 million average daily Demand Expressions compared to 52.5 million the prior week.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

“Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 4 from No. 3 the prior week, with a 10% drop in demand.

Rounding out the top five on the digital originals chart was Hulu’s “The Handmaid’s Tale,” the same ranking as in the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Ava DuVernay’s ‘When They See Us’ Soars Up Digital Originals Chart

“When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, shot up to No. 2 on Parrot Analytics’ digital originals chart the week ended June 8.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

In the week since the program’s May 31 debut, the number of average daily Demand Expressions soared 170% to 52.5 million, sending the series to No. 2 from No. 13 on the digital originals chart – right behind “Stranger Things,” which remains at No. 1 for the third consecutive week.

Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

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“When They See Us” has generated a flood of media coverage in recent weeks. Most recently, prosecutor Linda Fairstein, who as head of the Manhattan District Attorney’s sex-crimes unit played a key role in prosecuting the five young men, in a Wall Street Journal opinion piece blasted the series as a “fabrication” and maintained that the suspects’ exoneration doesn’t mean they aren’t guilty of other crimes they were convicted of at the time.

The five were part of a group of about 30 teenagers in Central Park on the evening of April 19, 1989, when several people in the park were robbed and assaulted.

Demand for “Stranger Things” was relatively unchanged from the prior week. “Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 3 despite a 4% uptick in demand – likely triggered by word that Netflix has renewed the show for a fifth and final season.

A 68% surge in average daily Demand Expressions sent “Black Mirror” back up to No. 4 from No. 8 the prior week. The British sci-fi anthology series from Charlie Brooker returned to Netflix for a fifth season on June 5.

Rounding out the top five on the weekly digital originals chart was Hulu’s “The Handmaid’s Tale,” up from No. 6 the prior week with a 39% spike in demand. The dystopian drama’s third season also premiered on June 5.

Two other series made it into the top 10 on Parrot Analytics’ digital originals chart with significant increases in demand.

Debuting at No. 6 was Amazon Prime Video’s “Good Omens,” a six-part miniseries starring Michael Sheen and David Tennant as angels seeking to prevent the apocalypse. All six episodes of the series were released on May 31, leading to a 93% gain in average daily Demand Expressions.

Returning to the top 10, at No. 10, was “Swamp Thing,” with a 116% spike in demand. The live-action DC Universe series premiered May 31 and was canceled a week later, with word that there would be no second season.

“Swamp Thing” was the third show to launch on DC Universe after “Titans” and “Doom Patrol” both enjoyed successful launches.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

‘Stranger Things’ Remains Top Digital Original, Parrot Analytics Says

There were no changes to the top five on Parrot Analytics’ digital originals chart the week ended June 1, with “Stranger Things” remaining at No. 1 for the second consecutive week.

The third season of the Netflix science-fiction horror series, set in 1985, won’t debut until July 4, but the show shot to the top of the chart the prior week due to mounting hype – fueled by a clever marketing campaign that includes several real-world tie-ins, including the return of Coca-Cola’s ill-fated “New Coke,” introduced that year, and “Stranger Things”-inspired ice cream flavors at Baskin-Robbins.

Despite a subsequent 8.5% drop in Demand Expressions, “Stranger Things” retained its grip at No. 1, with 54.4 million Demand Expressions to 46.3 million for second-ranked “Lucifer,” based on a character from the DC Comics comic-book series “The Sandman.”

Demand for “Lucifer” was relatively unchanged from the prior week. The series stars Tom Ellis as Lucifer Morningstar, aka the devil, who moves to Los Angeles to run his own nightclub and serve as a consultant to the Los Angeles Police Department.

The DC Universe series “Doom Patrol” remained at No. 3 with 34.6 million Demand Expressions, a slight gain of less than 3% from the prior week, while another DC Universe series, “Titans,” repeated at No. 4 with 33 million expressions, just a half percentage point more than in the prior week.

YouTube Premium’s “Cobra Kai,” a sequel to the 1984 movie The Karate Kid, again came in at No. 5 on the digital originals chart despite a 4% drop in Demand Expressions to 31.2 million.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Demand for Hulu’s “The Handmaid’s Tale” was up less than 6% from the prior week, but the bump was enough to send the dystopian drama to No. 6, up from No. 8 the prior week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Displaces ‘Lucifer’ Atop Parrot Analytics Digital Originals Chart

The premiere of the third season of Netflix’s “Stranger Things” is still more than a month away, but the buzz over a new marketing tie-in has helped the show return to the top spot on Parrot Analytics’ digital originals rankings the week ended May 25.

In particular, with the season to be set in 1985, Coca-Cola has announced a promotion with Netflix by which it will bring back its “New Coke” product that was infamously introduced that year to a resoundingly negative response. The third season premieres July 4.

“Stranger Things” registered 59.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Stranger Things” grew 77% in expressions compared with the previous week, when it ranked third with 33.6 million.

Netflix’s revival of “Lucifer” saw a 20.3% drop in expressions to 45.8 million, slipping to No. 2 after two weeks in the top spot.

The DC Universe series “Doom Patrol” rose to No. 3 with 33.7 million expressions, up 17.3% from a week earlier, when it was fifth.

Another DC Universe series, “Titans,” remained at No. 4 with 32.9 million expressions, up 6.8% from the previous week.

YouTube Premium’s “Cobra Kai,” a sequel to 1984’s The Karate Kid, dropped to No. 5, registering 32.5 million expressions, down 6% from the previous week.

A trailer for the seventh and final season of Netflix’s “Orange Is the New Black” pushed the show to No. 6 for the week, from No. 17 a week earlier, with an 83% gain in expressions to 30 million. The season premieres July 26.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.