Disney Rebranding Rewards Program

Walt Disney Studios is rebranding its premiere loyalty program, Disney Movie Rewards. After Sept. 26 the service will be known as Disney Movie Insiders.

The announcement came Aug. 24 during an event tied to the D23 Expo weekend in Anaheim, Calif.

Launched in 2006, Disney Movie Rewards, which can be accessed online and through a branded app, allows fans of the Disney studio and Disney-owned brands such as Star Wars, Marvel and Pixar to earn points through seeing Disney movies in theaters, and purchasing Disney DVDs and Blu-rays. The points can be redeemed for merchandise and one-of-a-kind experiences like touring The Walt Disney Studios lot and Walt Disney’s office.

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Recognizing the value of connecting 1:1 with their biggest movie fans, Disney has been reimagining the Disney Movie Rewards program to provide more personalized and engaging experiences and evolve how they interact with their members.

Disney Movie Insiders is touted as a place where new fans and super fans unite. Members will be able to watch trailers and special content about upcoming movies, buy movie tickets directly, have more ways to earn and redeem points for rewards, get Insiders access to special perks and sweepstakes, and play various interactive experiences on a new mobile app.

Rewards members who have logged into their account within the past five years will automatically be upgraded to the new program. Lapsed members will need to log in before Sept. 23 for their accounts to carry over. Rewards points will carry over to the new app.

The Disney Movie Insiders program will be available in the United States, U.S. territories, and Canada (excluding Quebec) for those 13 years and older at the time of enrollment.

More information and updates are available at www.disneymovierewards.com/update.