With a 58% spike in demand, Netflix’s “13 Reasons Why” remained in the No. 1 spot on the digital originals chart for the week ended May 26, according to Parrot Analytics Demand Expressions data.
Season two of the teen drama – centered on the aftermath of a teenage girl’s suicide – debuted May 18, making this the first full week in which episodes are available.
The series’ number of Demand Expressions soared to nearly 68 million, more than any other TV show – digital original or regular broadcast – during the week.
In the week leading up to Memorial Day, there were few changes to the digital series demand chart. However, Netflix is releasing more than 80 new titles in June, and Parrot Analytics says it expects demand chart fluctuations in the weeks to come.
The popularity of season two of “13 Reasons Why,” like the popularity of season one, is fuelled by controversy.
The finale of season one, showing a teenage girl taking her own life, prompted schools to issue warnings to parents to monitor their children’s viewing.
For season two, Netflix aired a “cold open” before the first episode featuring cast members read the following disclaimer: “‘13 Reasons Why’ is a fictional series that tackles tough, real-world issues, taking a look at sexual assault, substance abuse, suicide, and more. By shedding a light on these difficult topics, we hope our show can help viewers start a conversation. But if you are struggling with these issues yourself, this series may not be right for you or you may want to watch it with a trusted adult. And if you ever feel you need someone to talk with, reach out to a parent, a friend, a school counselor, or an adult you trust, call a local helpline, or go to 13ReasonsWhy.info. Because the minute you start talking about it, it gets easier.”
Elsewhere in the top 5, demand for “Cobra Kai” slipped 15%, but the series – a sequel the 1984 movie “The Karate Kid” – remains at No. 2 on the digital originals chart.
Following Martin Kove’s appearance in the season one finale, the “Karate Kid” alum is joining the cast in season two.
Hulu’s “The Handmaid’s Tale” and Netflix’s “Arrested Development” remain at No. 3 and No. 4, respectively, while “Orange is the New Black” shot up to No. 5 from No. 10, bumping “Lost in Space” out of the top 10.
“Orange is the New Black” experienced a nearly 32% uptick in demand, as Digital Spy revealed details about the upcoming sixth season of the women prison drama.
Looking at the bottom half of the top 10 digital originals chart, Netflix’s “The Crown” experienced a significant (54%) rise in demand during the week, lifting it to No. 9 from No. 28 the prior week.
The historical drama picked up a supporting actress award at the BAFTA television awards on May 13.
Rounding out the top 10, Netflix’s “Stranger Things” has reappeared in the top 10, at No. 10, after an absence of several weeks.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.