Llega Sky, the British satellite operator’s nascent streaming video service in Spain, is cutting the monthly subscription price 31% to €6.99 from €9.99.
Launched in September 2017, Llega Sky offered TV series and on-demand movies from around the world in Spanish, predominantly in HD.
Despite including 12 popular pay TV channels, combined with access to TV shows “The Walking Dead,” “Big Bang Theory” and “Grey’s Anatomy,” and hundreds of movies, the service has struggled to resonate with consumers.
Llega Sky reportedly has generated just 114,000 paying subscribers – significantly behind market leader Netflix with 2 million, HBO (475,000) and Rakuten (147,000).
The move follows Hulu’s decision in the United States to reduce the basic subscription plan (with advertising) to $5.99 from $7.99. The SVOD service recently disclosed it had topped 25 million subscribers, which includes online TV platform, Hulu with Live TV.
Sky’s corporate parent Comcast last week revealed it plans to expand over-the-top video platform Now TV platform across Europe.
Now TV offers monthly entertainment packages targeting movies (Sky Cinema), general entertainment, Premier League soccer (Sky Sports), children’s programming (Sky Kids) and reality TV-based Hayu – which is owned by NBC Universal and available in the U.K., Ireland, Australia, Denmark, Sweden, Norway, Finland, Canada, Holland, Belgium and Luxembourg.