Liz West is the new EVP of marketing communications for international theatrical marketing and worldwide home entertainment at Paramount Pictures.
West is a veteran entertainment executive who most recently served as VP of global publicity at the Walt Disney Co.
In her new role at Paramount, she reports to Mary Daily, who joined the studio last September as president of international theatrical marketing and worldwide home media entertainment. Daily previously spent nine years at Twentieth Century Fox Home Entertainment, most recently serving as president and chief marketing officer, worldwide marketing.
In a news release, Paramount says West fills a newly created role in which she will work closely with senior executive teams to drive key worldwide marketing initiatives, including digital and publicity campaigns for international territories.
“As our slate expands and our business grows we are looking to make sure we have a strategic, lifecycle approach to our movies and integrated consumer-facing communications across these areas,” Daily said. “Liz, who is a known strategist with the invaluable combination of both international theatrical and home entertainment experience, is the perfect executive to help lead these efforts.”
West starts at Paramount on Feb. 26.
Her tenure at Disney began in 2006, after eight years at Fox. While at Disney, West won acclaim for leading campaigns for such blockbusters as Star Wars: The Force Awakens, Beauty and the Beast, Guardians of the Galaxy Vol. 2, and key Disney catalog re-releases, including the successful 3-D re-release in theaters of The Lion King.
West and Daily have worked together before, at Fox, where Daily was VP of Europe from 1995 to 2000. Daily later worked as president, international marketing at Universal Pictures and general manager, programme enterprises at MTV Networks International before returning to Fox in February 2008 as EVP, North America.