Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Consumer consumption of live-streamed video continues to increase as streaming services increase live-content access. New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached nearly five hours per week in 2022, compared with less than two hours per week in 2018.