LIV Golf, the upstart professional golf tour financially back by Saudi Arabia, has launched a branded streaming video app and website — LIV Golf Plus and LIVGolfPlus.com — to access live and on-demand coverage of the 2023 LIV Golf League, which began play Feb. 24 at the league’s season-opening tournament LIV Golf Mayakoba in Mexico.
The app is available free to download across iOS, Android, Apple TV and Fire TV. LIV Golf League broadcasts will also be available on LIVGolfplus.com.
“In keeping with the content distribution strategy of other major sports leagues, the LIV Golf Plus streaming app allows more access to our content from more places for more people,” Will Staeger, LIV Golf chief media officer, said in a statement.
LIV Golf launched last year with PGA Tour stars Cam Smith, Dustin Johnson, Brooks Koepka, Sergio Garcia, Rory Mcllroy, Jordan Spieth and Phil Mickelson, among others, defecting to the new league following eyebrow-raising, mega-million dollar incentives.
In the United States, the CW Network is broadcasting LIV Golf across all markets as part of the network’s previously announced multiyear exclusive broadcast agreement. All 14 events will be delivered to more than 120 million U.S. households and streamed live to the CW App.
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Broadcasts feature an on-air announce team that includes Arlo White, David Feherty, Jerry Foltz, Su-Ann Heng, Dom Boulet and Troy Mullins.
LIV’s coverage includes a shotgun start, a distinctive live leaderboard, enhanced drone coverage, statistics-driven graphics, and fast-paced coverage featuring nearly twice as many golf shots per hour than traditional golf coverage, according to the tour.