Cinedigm Jan. 23 announced it has entered into a non-exclusive content licensing agreement with China Lion to release more than 40 Chinese-language movies on the home entertainment distributor’s pending streaming channel, Bambu.
“This deal delivers dozens of very strong and well-known films, and perfectly complements the [China International TVCorporation]deal we recently announced, which was more TV episodic content,” Bill Sondheim, president of Cinedigm Entertainment Group and worldwide distribution, said in a statement. “We are particularly pleased that the titles are all subtitled, allowing for the best representation of the original film versions and adds to the authentic high-profile content foundation for Bambu.”
Bambu’s primary focus is Gen Z demo (ages 16-24), and Millennial viewers (ages 25-35). Together, those viewers represent more than 27% of the U.S. population.
“When we started China Lion back in 2010, Cinedigm was our first strategic home entertainment partner,” said China Lion CEO Yanming Jiang.
The titles expected on the launch of Bambu include:
THE ARK OF MR CHOW
- BATTLE OF MEMORIES
- BEAUTIFUL ACCIDENT
- BREAKUP BUDDIES
- BUDDIES IN INDIA
- BULLET VANISHES
- COCK AND BULL (2016)
- DETECTIVE CHINATOWN
- THE DEVOTION OF SUSPECT X
- DOUBLE TROUBLE
- THE EX-FILE 3: THE RETURN OF THE EXES
- EXPLOSION (2017)
- FALL IN LOVE LIKE A STAR
- FLEET OF TIME (aka BACK IN TIME)
- A FOOL
- FOR A FEW BULLETS
- FOREVER YOUNG (2015)
- THE GOLDEN ERA
- GO AWAY MR TUMOR
- GOODBYE MR LOSER
- I BELONGED TO YOU
- A JOURNEY THROUGH TIME WITH ANTHONY
- THE LAST WOMEN STANDING
- LET’S GET MARRIED
- LOBSTER COP
- LOST AND LOVE
- MR DONKEY
- MR SIX
- MY LUCKY STAR
- NAMIYA
- THE NEW YEAR’S EVE OF OLD LEE
- NEW YORK, NEW YORK (2016)
- ONLY YOU (2015)
- OOLONG COURTYARD: KUNG FU SCHOOL
- OUR TIME WILL COME
- SO I MARRIED AN ANTI-FAN
- SO YOUNG
- SO YOUNG 2: NEVER GONE
- SWEET SIXTEEN (2016)
- TILL THE END OF THE WORLD
- THE VIRAL FACTOR
- THE WASTED TIME
- THE WITNESS (2015)
- WOMEN WHO FLIRT
The deal follows Cinedigm’s recently-announced partnership with China International TVCorporationto bring more than 500 hours of Chinese content to the U.S. through Bambu, including “Nirvana in Fire,” TV ratings hit in China in 2015; documentary A Bite of China; “Journey to the West,” the most-watched show in Chinese television history, and current series, “The Advisors Alliance” and “Diamond Lover.”
A partnership with Youku to distribute 30 original Chinese feature filmsin North America on all platforms including Bambu, digital, DVD and Blu-ray Disc, and across all OTT platforms, with a primary focus on major streaming platforms and niche outlets.
A content licensing agreement with Starrise Media Holdings Limited to release several Starrise productions on Bambu. The titles have not yet been announced.