Cinedigm Aug. 3 announced it has partnered with Littlstar to distribute its portfolio of linear and video-on-demand channels. Littlstar is a provider of film and television content to the gaming ecosystem, including Sony PlayStation, Android TV and related mobile devices.
Littlstar currently works with Discovery, Viacom, Showtime and Universal and is financially backed by A&E, Sony, former Disney CEO Michael Eisner, WWE and Warner Bros., among others.
“Cinedigm is on the pulse of what next generation viewers want, and we’re looking forward to innovating together with them to bring cutting edge content to new audiences,” Littlestar CEO Tony Mugavero said in a statement.
Littlstar will launch a selection of the Cinedigm streaming channels, including: The Bob Ross Channel, Comedy Dynamics, Chinese entertainment themed Bambu, Docurama, CONtv, Dove Channel, CONtv Anime, Whistle TV, horror-based Bloody Disgusting, So… Drama, featuring British and Australian dramas & mysteries, and So… Real, offering British non-fiction and reality TV series.
“Our goal is to partner with companies that can help us reach new, highly engaged audiences,” said Erick Opeka, president of Cinedigm Networks. “Littlstar helps us reach the hundreds of millions of global viewers that use their gaming consoles to stream entertainment, on top of widespread footprint on mobile and connected televisions. Cinedigm will now reach more than three quarters of a billion devices globally.”