The Digital Entertainment Group Europe (DEGE) Oct. 30 announced the addition of Google to its membership.
Supplying a vast catalog of movies and TV shows across its Google Play and YouTube platforms, Google joins the DEGE as the trade group works to support and enhance the home entertainment industry and drive consumer engagement with new and emerging technologies across an increasing number of international territories.
Against a backdrop of year-on-year growth in the digital film market, driven in part by collaborative activity spearheaded by the DEGE sister organization, the British Association for Screen Entertainment, Google joins incumbent members, including NBC Universal, Warner Brothers, 21st Century Fox, Paramount, Lionsgate, Dolby and Technicolor, among others.
Google becomes the first retail platform to take a seat on the DEGE board.
Lisa Rousseau, head of TV and Film, EMEA, YouTube and Google Play, joins the board, having also hosted a DEGE panel on digital retail best practices at a Google/YouTube EMEA Movies event earlier in the year.
“We’ve found real value in engaging with the DEGE as it has effectively driven much of the cross-category conversation that needs to take place as the home entertainment market evolves and shapes itself around adapting consumer needs,” Rousseau said in a statement. “We look forward to working with colleagues on a global level to help shape the conversation going forward.”
Acting as a conduit for member organizations and partners to evidence market trends and best practice learnings, the DEGE also delivers a significant forum for debate and allows colleagues from across the industry to enjoy a vital through line to the Digital Entertainment Group and its members in the US. Google joins the DEGE as the digital transactional landscape is in sharp focus and following a 12 months that has seen real engagement from partners across France, Germany, the Nordic region, Italy and beyond.
Amy Jo Smith, president/CEO of the DEGE’s sister organization, The Digital Entertainment Group, lauded Google’s arrival.
“The local and global entertainment arena is in a bold state of evolution with direct-to consumer and subscription models presenting the industry with exciting opportunity,” Smith said in a statement. “The addition of a global giant like Google to the DEGE’s membership is an important moment in the positive management of that evolution and one that will encourage even more of the joined-up thinking that the DEGE has become known for across borders.”