Lionsgate Play Announces New Original Series ‘Feels Like Home’

Lionsgate Play Aug. 24 announced the production of its latest Indian original series, “Feels Like Home.” The coming-of-age show is written by Sidhanta Mathur and stars Prit Kamani, Anshuman Malhotra, Vishnu Kaushal and Mihir Ahuja. The series joins a slate of original Play series that includes a remake of Lionsgate U.S. series “Casual” and college romance drama “U Special.”

“Feels Like Home” (working title) chronicles the lives of four boys in their 20’s who move into their first house away from home together. The series provides a peek into their lives, showcasing their journey and transition from boys to men, in a candid, witty storytelling style. The primary director of the series is Sahir Raza.

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Sidhanta Mathur is well known for his powerful stories bending stereotypes with titles like Little Things, Minus One and What the Folks. Popular among millennials as a content curator, Vishnu Kaushal has earned a reputation for addressing burning social issues. Prit Kamani became a household name with his recent hit film Maska. Versatile Anshuman Malhotra won accolades for his first film Haide’ and has seen his career continue to evolve while Mihir Ahuja adds a charismatic touch to the story, recently portraying the naive young boy next door in the mini-series “Feels Like Ishq.”

Lionsgate is a global content leader associated with top Indian artists Lara Dutta, Prateik Babbar, Sumeet Vyas, Arjun Mathur and many others as well as talented directors Kunal Kholi, Akarsh Khurana and Adhaar Khurana. Lionsgate Play’s growing roster of Indian original series joins the studio’s global slate of bold, edgy premium series including “Heels,” “Love Life,” “Power Book III: Raising Kanan” and “Power Book II: Ghost.”

Announcing the latest addition to the Originals slate, Rohit Jain, managing director of Lionsgate South Asia and networks – emerging markets Asia, said, “At Lionsgate Play we are looking to create a fantastic mix of premium content from Global to Indian. Our Indian original slate is well rounded with stories from an urban family to a college drama and now a sneak peek into the lives of four boys who our viewers will love. We want to tell more local stories and bring them to a global audience by continuing to expand our slate of Indian Originals across languages and genres. We’re proud to add our latest original series featuring cutting edge young talent that will resonate with our audience.”

“‘Feels Like Home’ is a show revolving around four youngsters and how they deal with what life is throwing at them. We have a very talented cast on board, and we’re so happy to have the series presented exclusively on Lionsgate Play, which has become the new go-to entertainment platform for young adults.” added Sidhanta Mathur, founder of Writeous Studio and the creator of “Feels Like Home.”

Lionsgate Play Set to Launch Streaming Service in the Philippines

Lionsgate Play, the South Asia-based subsidiary of Starz, Aug. 6 announced its continued expansion in the region by readying launch operations in the Philippines and hiring Ma. Cecilia Marino as the GM.

Rohit Jain

Rohit Jain, MD South Asia, and Networks — Emerging Markets Asia, will continue to spearhead Lionsgate Play operations that recently launched in Indonesia, Sri Lanka and Bangladesh, after a successful rollout in India last year.

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With a population of 109 million, the Philippines will become the newest territory added to the Starz global footprint, which now includes 60 countries. According to a recent study by the Trade Desk, 36 million consumers stream two billion hours of OTT video content per month in the Philippines, making OTT one of the fastest growing media channels in the country. The mounting dominance of Hollywood films and soaring OTT viewership in the Philippines, coupled with scant competition, creates a great market opportunity for Lionsgate Play.

Cecilia Marino

“We are building a strong leadership team, beginning with the appointment of Ma. Cecilia Marino to lead our growth there, taking Lionsgate Play to new heights while creating long term value for our stakeholders,” Jain said in a statement.

With more than 25 years of experience in business strategy and development, brand marketing and partnerships, Marino has worked closely with telecommunications and fast-paced consumer industries. Most recently, she headed the integrated sales group of KidZania Manila, a global learning and entertainment brand.

Starz Launches ‘Lionsgate Play’ SVOD in Indonesia

Starz has launched direct-to-consumer app Lionsgate Play in Indonesia, expanding its presence in Asia following the successful launch of Lionsgate Play in India. The launch makes Lionsgate’s library of film franchises and first-to-Indonesia original series and boxed sets immediately accessible to a wide audience.

“Indonesia is an exciting market for us,” Jeffrey Hirsch, CEO of Starz, said in a statement. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an opportunity for us to launch Lionsgate Play.”

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The app brings “The Hunger Games,” “Twilight” and “Now You See Me,” movie franchises, Academy Award-winning films from other studios such as The Aviator and Babel, the romantic drama Remember Me, and original television series, “Weeds,” “Power,” “Mad Men” and “The Spanish Princess” directly to Indonesian consumers.

The service launched with two subscription models: IDR 35,000 ($2.41) per month and IDR 179,000 ($12.31) for a year. Lionsgate Play content will also be made available through various bundle offerings with partners such as Telkomsel and Telkom.

Guntur Siboro, GM of Lionsgate Play Indonesia, believes that the combination of the app launch and the previously-announced telecom partnerships will bring easy access to Lionsgate Play content for the latter’s subscribers.

“The partnership allows us to give more Indonesians the best entertainment experience,” Siboro said. “With a diverse audience reach, Lionsgate Play can be exposed to various levels of society.”

Lionsgate Play Forms Partnership With Indonesia’s Telkomsel

Lionsgate Play, a South Asia-based streaming video unit of Starz, has formed a pact with digital telecommunications company Telkomsel. Under the agreement, Telkomsel subscribers will be able to access movie franchises such as “The Hunger Games,” “The Twilight Saga,” and “Now You See Me,” as well as Lionsgate/Starz TV series “Mad Men,” “Power” and “The Spanish Princess.”

Subs also have access to movies from other studios, including The Aviator and Babel, and original TV series payable through multiple data/billing options.

“We believe in giving Indonesian customers the best viewing experience with varied accessibility options,” Guntur Siboro, GM of Lionsgate Play Indonesia, said in a statement.

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Telkomsel can preview Lionsgate Play movies via MAXstream, the telecom’s video streaming software. Subs can up their movies by purchasing larger data pack purchase, beginning with MAXstream Add-on and MAXstream Gala options.

“Movies from Lionsgate Play would further accommodate the needs and demands of our customers and increase our customers’ experience in enjoying ‘#sinemaspektakuler’ content through the MAXstream platform,” said Nirwan Lesmana, VP of digital lifestyle Telkomsel.

Rohit Jain, managing director of South Asia and Networks — Emerging Markets Asia, said the agreement underscores the role telecoms are playing shaping the digital age of content.

“We are delighted to … expand Lionsgate Play’s offering of compelling, exceptionally curated premium content and a great user experience to all of our shared customers,” Jain said.

Lionsgate Play SVOD Service Launches First Original Indian Production

The Lionsgate-owned streaming platform Starz, which last year launched a low-cost, branded Lionsgate Play mobile app in India, is partnering with Lionsgate Television on its first Indian original series, a remake of the Golden Globe-nominated series “Casual.”

The series will kick off Lionsgate Play’s first original slate of drama, comedy, crime and action series for the Indian and South Asian markets, building on the success of such award-winning series as “Normal People” (nominated for two Golden Globes), “The Goes Wrong Show” and “Love Life.”

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Lionsgate Play is part of a Hollywood trend targeting India’s mobile device-centric consumer with streaming entertainment. The $1.37 monthly/$9.65 annual app is available to download across a broad array of platforms and devices, including the Google Play store, the Apple app store and Amazon Fire TV Stick. The market is projected to reach 200 million SVOD subscribers by 2025, according to Futuresource Consulting.

“Lionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz’s international growth,” Jeffrey Hirsch, Starz CEO said in a statement.

The series will be directed by Kunal Kohli, the Bollywood film director known for films such as Hum Tum and Fanaa, and will star Lara Dutta and Prateik Babbar. The former Miss Universe 2000, Dutta has starred in the films Housefull and Don 2, among others. Babbar starred in Jaane Tu, Mumbai Diaries and numerous other films and premium series.

Since Starz began its international rollout in 2018, the StarzPlay global subscription platform is now available in 56 countries, including its StarzPlay Arabia joint venture.

“Our ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property, shows what we can achieve through the continued collaboration of our Starz, Lionsgate Television and Lionsgate India businesses,” said Lionsgate Television Group Chairman Kevin Beggs.

Lionsgate Play Streaming Service Heading to Indonesia

Starz Jan. 21 announced plans to expand into Indonesia through branded subscription streaming video service Lionsgate Play. The service is a partnership launched last month between Lionsgate India and Starz — the latter also co-owning streaming service StarzPlay Arabia.

Guntur Siboro has been hired as GM, with Gene Tamesis named VP of business development and partnerships. The two, who previously worked for now shuttered HOOQ Digital, report to Rohit Jain, managing director South Asia and networks — emerging markets Asia at Lionsgate.

With a population of 260 million, Indonesia will become the newest territory added to the Starz global footprint, which currently includes 55 countries. Lionsgate Play has distribution deals with Vodafone Idea, Bharti Airtel, Jio FTTH, Apple TV+ and Amazon Firestick. Lionsgate Play also develops and produces a slate of premium Indian originals.

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“Indonesia is one of the fastest growing economies with a very young and globally connected population, and it has experienced huge growth in its digital economy owing to the surge of high speed Internet,” Jain said in a statement, adding that Lionsgate Play content will also be available with Bahasa subtitles.

Starz first launched globally in 2018 with its Starzplay SVOD now available in 55 countries throughout Europe, Latin America, Canada, Japan, India, the Middle East and North Africa.

Lionsgate Play SVOD Service Bows in India

Starz has launched the direct-to-consumer OTT app Lionsgate Play in India, making premium Hollywood content available in multiple Indian languages, the company announced.

The service is priced at INR 699 for a year or INR 99 per month. In India, the app will be available to download across platforms and devices including the Google Play store, Apple app store and Amazon firestick.

New content available at launch includes the Anna Kendrick starrer “Love Life,” a fresh take on a romantic comedy anthology series; “No Man’s Land,” a Syrian civil war series; and “The Goes Wrong Show,” a comedy series with each episode having a different theme, including a period romance, spy thriller, a Deep South melodrama and a Christmas fable.

Movies offerings include the Jennifer Lopez starrer Hustlers, Gerald Butler’s action thriller Angel Has Fallen, the fantasy thriller Hellboy, and the action comedy The Gentlemen, starring Matthew McConaughey, Colin Farrell and Hugh Grant.

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Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India.

“India has always been a key market for us,” Jeffrey A. Hirsch, president and CEO of Starz, said in a statement. “The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”

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“We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry,” Rohit Jain, managing director of Lionsgate South Asia, said in a statement. “And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”

Lionsgate Launches Streaming Video Service in India

Lionsgate Dec. 18 announced a partnership with Airtel, India’s largest telecommunications company, to distribute Lionsgate Play to customers in India.

The partnership will give Airtel customers access to a Lionsgate feature film content, which will be available on Airtel Xstream app and web platforms. Airtel Xstream app has a catalog of more than 10,000 movies and shows along with 400 TV channels.

The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

Lionsgate Play’s initial offering includes the “Hunger Games” and “Twilight Saga” franchises, Oscar winner La La Land, and Wonder among its slate of box office successes.

In addition, Airtel subs will have access to recent movies, American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.

“Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications,” Adarsh Nair, chief product officer, Bharti Airtel, said in a statement.

Nair said the deal underscores the telecom’s strategy to forge long-term strategic partnerships with the top content producers from around the world.

Rohit Jain, managing director Lionsgate Play South Asia, said telcos play a huge role in increasing the availability of premium content on digital platforms.

“This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” Jain said.

Lionsgate, Sony Pictures Partner for OTT Video in India

Lionsgate India and Sony Pictures Network are partnering to kick off next week’s Diwali Festival with the launch of Lionsgate Play on the SonyLIV streaming video platform.

SonyLIV — a Mumbai-based video-on-demand service owned by Sony Pictures Networks India Pvt. Ltd. — claims to be one of the largest local broadcast-owned OTT video platforms in India in terms of viewership and consumption. It is renowned for TV series “Indian Idol” and “Kaun Banega Crorepati” (“Who Wants to Be A Millionaire”), among others and also licenses the rights to sports programming in the territory. Additionally, SonyLIV is home to fitness, original Web series and movies.

The Lionsgate Play app will launch with more than 500 hours of Starz and Lionsgate original series, including PowerVidaSweetbitterThe White QueenThe White Princess and the eagerly-anticipated The Spanish Princess, along with popular Lionsgate library titles such as CrashManhattanWildfireAre We There Yet? and Chasing Life.

The offering will be bundled within SonyLIV’s current slate of programming, significantly enhancing their premium English-language offering to customers.  Powered by a combination of Starz original programming, premium Lionsgate content and a deep library, the Lionsgate Play launch is the latest step in the continued expansion of Lionsgate and Starz platforms around the world.

Starz has launched channels in the UK, Germany, Canada, Italy, France and Spain and is part of the leading subscription video on demand (SVOD) service in the Middle East and North Africa.  Lionsgate has recently announced major content licensing agreements in Australia and Latin America.

“Our collaboration is the latest milestone in elevating our brand in India, and we’re delighted to kick off our partnership with a robust portfolio of Lionsgate and Starz programming,” Rohit Jain, managing director at Lionsgate India, said in a statement.

Sony India has a long history of distributing English-language content in the region, according to Jain.

“Consumption of English-language content is still at its early stages in this market and, with this collaboration, we’re well positioned to fulfill that latent demand,” he said.