Cinedigm March 12 announced a partnership with Comedy Dynamics to launch and distribute their over-the-top video branded Comedy Dynamics Network.
Cinedigm Digital Networks will provide digital distribution of the channel, including third-party platforms, a-la-carte licensing, and a live linear channel.
The Los Angeles-based home entertainment distributor said its networks platform affords Comedy Dynamics the ability to launch both as an ad-supported VOD and SVOD service across mobile devices, connected TVs, and set-top boxes.
The linear channel is slated to roll-out in the spring showcasing Comedy Dynamics’ library of performers, including Jim Gaffigan, Kevin Hart, Ali Wong, Tiffany Haddish, Bill Hicks, D.L. Hughley and Sam Kinison, among others.
“This is an exciting time for comedy, as people are accessing it and demanding it like never before,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “The stand-up medium is the perfect complement to the digital realm, providing incredible opportunities for both short-form and long-form content that viewers can enjoy whether they’re at home or on the go.”
Indeed, while Netflix is spending lavishly on stand-up specials featuring Hart (bowing April 2), Ellen DeGeneres, Chris Rock, Hasan Minhaj and Amy Schumer, among others, standalone comedy remains a tough sell.
Regardless, Comedy Dynamics CEO Brian Volk-Weiss contends there exists a global streaming audience for comedy.
“We want to be everywhere the audience is,” he said.