FYE Partners With Funimation on Exclusive ‘My Hero Academia’ Products

Trans World Entertainment’s FYE retail chain has collaborated with anime giant Funimation on a collection of “My Hero Academia”-themed products, available now exclusively at FYE stores and www.FYE.com for a limited time.

FYE and Funimation partnered with Japan Crate to create an exclusive triple-collaboration “My Hero Academia Crate.” The crates feature an assortment of “My Hero Academia”-themed sweets and snacks from Japan. All crates include a free trial subscription to the FunimationNow anime streaming service.

Also part of the collaboration are “Plus Ultra Cereal,” packed with Ultra Berry Blast cereal, and “Bakugo’s Explosion Chocolate Bar,” with popping candy inside.

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The new season of “My Hero Academia” is streaming now on FunimationNow and Hulu.

FYE Offering Garbage Pail Kids Licensed Merchandise, Cereal and Candy

FYE is offering an exclusive line of branded cereal, chocolate bars, energy drinks, licensed apparel and collectibles from Topps’ Garbage Pail Kids franchise at FYE stores and fye.com, according to a release from the retailer.

“As long-time Garbage Pail Kids fans, we are excited to be bringing this pop-culture classic to our customers in new and innovative ways,” said Jodie Evans, FYE’s SVP of entertainment merchandising and marketing in a statement.

FYE stores will be adorned with custom window signage by Garbage Pail Kids artist Joe Simko, according to the release. “To further the interactive experience, we’ll be hosting Joe at a variety of live events to autograph cereal boxes, provide GPK sketches and engage with fans,” Evans said.

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“GPK’s irreverent brand essence combined with our ability to blend food with art has created products that truly brings fun and entertainment back to retail,” said Tim Lopes, FYE’s DMM of consumables, in a statement.

The exclusive GPK Cereal, featuring custom art by Simko, contains two Topps GPK trading cards in a box (four cards to collect in all).

The iconic Adam Bomb character is featured throughout the line, including with a Cherry Bomb energy drink and popping candy-infused cherry-flavored chocolate bar. Leaky Lindsay also has her own chocolate bar with a slimy green gooey center.

“When Topps first published the Garbage Pail Kids cards and stickers in the 80’s and 90’s, it spawned a worldwide collecting phenomenon,” said Ira Friedman, Topps VP of global licensing, in a statement. “Today, many of those young fans are nostalgically reliving childhood memories and re-connecting with the brand. They are our biggest supporters and they’re enthusiastically helping us usher in a new generation of GPK enthusiasts.”