Liberty Global plc Feb. 10 announced a multiyear deal with Netflix that will continue to offer its 11 million video customers in Europe direct access to Netflix, including original series and movies such as The Irishman, “Sex Education” and “The Witcher.”
Liberty Global is no stranger to Netflix with its Virgin Media subsidiary in the United Kingdom being the first TV and broadband provider in Europe to launch direct access to Netflix seven years ago.
In that time, Virgin Media said about half of its V6 video subscribers access Netflix content on their set-top media devices.
Today Netflix is available on the Horizon platform in nearly every country operated by Liberty Global. And with this agreement, Liberty Global said it would continue to enhance functionality and overall integration of Netflix within its offering, beginning again with its U.K. operation.
“We are excited to extend our partnership with Netflix and continue to provide the best of all worlds in content on a single, intuitive platform,” Enrique Rodriguez, CTO of Liberty Global, said in a statement. “Our customers are savvy. And with one voice control command, they can continue to directly access the programming they want on networks that deliver reliable, uninterrupted viewing. Netflix is a global leader in streaming content, and that’s precisely a partner we want for our customers.”