LG Offering New LG 4K Smart-TV Owners Free Priority Membership to Nvidia Cloud Gaming Service

LG Electronics is offering new LG 2021 4K Smart TV owners in select markets free priority membership to cloud gaming service Nvidia GeForce Now for six months.

The promotion kicks off as GeForce Now moves out of beta on LG TVs in 80 markets, providing users worldwide with Nvidia’s cloud gaming service.

GeForce Now allows users to stream free-to-play games purchased from online stores such as Steam, Epic Games Store, Ubisoft Connect and Origin. Priority membership provides faster access to Nvidia’s servers, extended session times, ray-traced graphics with RTX On and high-res gameplay at up to 60 frames per second.

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GeForce Now priority membership is open to all customers who purchase an applicable LG 2021 4K Smart TV model during the promotion period in participating markets. The limited-time offer will run in the United States from Feb. 1 to March 20 and will require LG TV customers to download and install GeForce Now on their new LG TVs.

With no additional hardware requirement outside of a compatible controller, LG TV users can play supported games they already own or free-to-play titles available on GeForce Now, including Rocket League and Destiny 2, as well as titles such as Marvel’s Guardians of the Galaxy and Crysis Remastered Trilogy

LG Electronics Unveils New TVs, Services at CES 2022

LG Electronics unveiled its new TV lineup for CES 2022, headlined by the company’s 2022 OLED TVs.

In a CES eve virtual media event introduced by singer John Legend, Jinnie Kim, LG Electronics USA director of home entertainment marketing, said, “Our 2022 lineup of LG TVs consists of the most expansive range of screen sizes and the brightest and finest picture quality ever.”

A CES Innovation Award honoree for eight consecutive years, LG OLED TVs employ self-lighting pixels that can be turned on and off individually to deliver perfect blacks, natural colors and better contrast, according to the company. 

The OLED evo technology featured in both G2 and select C2 series delivers higher brightness for ultra-realistic images, according to the company. Powered by LG’s new α (Alpha) 9 Gen 5 intelligent processor, the company’s “Brightness Booster” technology enables G2 series TVs to deliver even more brightness through improved heat dissipation and a more advanced algorithm, according to LG.

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LG’s 2022 G2 series, with a flush-to-the-wall “Gallery Design,” introduces a new 83-inch model and the world’s first 97-inch OLED model to complement the 55-, 65- and 77-inch TVs already in the lineup. LG’s C2 series offers a diverse selection of screen sizes with a total of six for 2022: the 42-inch OLED TV, ideal for console and PC gaming, in addition to 48-, 55-, 65-, 77- and 83-inch models.

The latest version of LG’s  Smart TV platform features webOS 22 that introduces personal profiles for a more customized viewing experience. Under each profile, users can set up fast access to their favorite streaming services, get tailored content recommendations based on viewing history and receive real-time alerts to keep up with favorite sports teams, according to LG. Logging into profiles can be performed either from the TV browser or from a smartphone with “NFC Magic Tap.”

“NFC Magic Tap” can also be used to mirror a mobile device screen to an LG TV. Viewers can also mirror content from one TV to another in the home using “Room to Room Share,” which enables the viewing of cable or satellite content on another TV via Wi-Fi without an additional set-top-box. Also new for 2022, “Always Ready” turns an LG TV into a media display when not in use. It is activated with a press of the power button on the LG remote to transform the screen into a digital canvas for showcasing artwork, keeping track of time or playing music.

Upgraded ThinQ AI allows LG’s 2022 TVs to offer voice control and compatibility with other ThinQ-powered devices. ThinQ AI offers support for “Matter,” a new industry standard for a more secure and seamlessly connected smart home, which will allow LG TVs to work as a controller for connected devices, according to LG.

The panels in the 2022 OLED lineups have been certified by global product testing agency Intertek for 100% color fidelity and 100% color volume, according to LG. LG TVs also “make it easier for customers to see movies as their creators intended as they were the first in 2021 to offer auto switching to Filmmaker Mode when enjoying Amazon Prime Video content,” according to the company.

New for 2022, LG customers can easily select and switch between game-specific features and display presets directly from the TV’s Game Optimizer menu. The Game Optimizer menu provides quick access to the new “Dark Room Mode,” which adjusts screen brightness for a better gaming experience when the lights are off, according to LG. A new sports mode joins presets for first-person shooter, role-playing and real-time strategy games.

LG is also unveiling an expanded QNED TV lineup for 2022 with LG’s Quantum Dot NanoCell technology. LG QNED Mini LED TV is capable of “amazing contrast” with LG’s Precision Dimming Technology, according to the company.

LG is also adding new services to its smart TVs. The LIVENow app offers access to online live concerts, shows, sports and other live events. The 1M HomeDance app, created in collaboration with 1MILLION Dance Studio, one of K-Pop’s choreography teams, provides a selection of dance tutorials and allows users to check their form with “Camera Mode” while dancing along with 1MILLION’s professional choreographers, as well as watch their favorite dance clips.

LG is also introducing its first health platform, LG Fitness. According to the company, it helps users find the ideal workout plan based on the system’s recommendations or create their own by choosing from a variety of options such as fast-paced HIIT, full-body stretching or guided meditation, among others, keeping track of their activity and progress on the app’s dashboard.

With Independa, the first tele-healthcare service supported on LG TVs, LG’s TVs can help users care for family members remotely or assist seniors to be more independent, according to LG. Independa makes it easy for users to initiate a video chat with a caregiver or access a menu of relevant professional services, according to LG. Pop-up notifications inform when someone is calling and personal alerts can be set up for more reminders. Professional services available on Independa include Dentulu (online dental consultation), Capital Rx (discount pharmacy platform), Coverdell (dental insurance benefits), WebMD (medical grade educational videos) and Sprio100 (fitness programs for seniors), among others.

LG to Demo Flexible OLED Tech at CES 2022

LG Display will be demonstrating its flexible OLED technology at CES 2022, showcasing two new product concepts — “Virtual Ride” and “Media Chair.”

LG Display’s Virtual Ride

The Virtual Ride is an indoor stationary bicycle with three vertical 55-inch OLED displays in front of and above it. The advanced displays come together to form one large, curved, r-shaped display that gives users a view both forward and above. The display that bends to create the ceiling above the rider has a curvature radius that reaches 500R, or a radius of 500mm, the most among existing large displays, according to LG.

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“The OLED displays provide unparalleled lifelike colors with their vivid picture quality to make you really feel like you are cycling outside in a forest or down the street of a European village,” according to an LG press release.

The Media Chair combines a 55-inch OLED TV display with a recliner. The screen boasts a curvature radius of 1,500R, the optimal angle for the user, as well as the company’s built-in sound technology Cinematic Sound OLED (CSO), which enables the display to vibrate to make its own sound without the use of external speakers, according to LG. The chair display’s pivot function allows the screen to rotate between vertical and horizontal orientations with a button on the display of the armrest. “This gives the user the unique opportunity to customize their immersive viewing experience thanks to the OLED technology to perfectly fit whatever content they want to watch,” according to the release.

The OLED display boasts tens of millions of self-emitting pixels to eliminate the need for a separate backlight, according to the release. It comes in various forms, such as bendable, foldable and rollable.

“We will continue to provide differentiated value to our customers through OLED’s infinite potential while also moving forward with integrating our business into diverse industries,”  Yeo Chun-ho, head of the business development division at LG Display, said in a statement.

LG: New TV Models Feature Increased Style, Function

LG Electronics USA at CES 2022 will unveil its Lifestyle TV lineup “conceived and developed for today’s home-centric way of life,” according to the company.

“LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, all while elevating the decor and making everyday living more enjoyable,” according to a company press release.

The lineup includes the LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), “two innovations that eschew conventional display design,” according to the company.

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Resembling a canvas, the LG Objet TV has a minimalist style and neutral colors. The TV includes an LG Remote that raises or lowers a fabric cover as the viewer sees fit. Viewers can lower the cover to reveal the full extent of the screen or partially cover the display to only see a curated selection of lifestyle functions. “Full View” mode reveals LG Objet TV’s 65-inch OLED evo panel. In addition to an advanced processor, the TV also has an 80W, 4.2-channel sound system. When set to “Line View,” the TV features the date and a clock, transforms into an audio player in “Music” setting or displays a collection of exclusive space and nature-themed images when set to “Gallery.”

The interchangeable fabric cover is a product of Danish textile company Kvadrat. The three available colors — Kvadrat Beige, Kvadrat Redwood, Kvadrat Green — have all been carefully selected for their ability to match a wide color palette and blend in with a range of interior designs, according to LG.

The TV is designed to be positioned against a wall at an angle of up to five degrees. The TV’s in-cable frame system allows viewers to connect external devices such as a cable set-top box or game console. It can also be installed flush to the wall.

LG StanbyME

The LG StanbyME is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels that allows for three hours of viewing before recharging. LG StanbyME, featuring a 27-inch display, can be moved from room to room. The screen can be swiveled, tilted and rotated while in both landscape and portrait orientation. The height can be adjusted, allowing the viewer to customize the position according to the usage scenario. Mobile Screen Mirroring works with Android and iOS smartphones and NFC. A removable cradle lets the viewer place a phone on top of the LG StanbyME for video calls, online classes and streaming content. Users can also connect their laptops or PCs to StanbyME via a wired (USB, HDMI) or wireless connection. Control options include remote, touch and gesture recognition. The TV includes a rear cover clad in a textural fabric and finished in an exclusive “Pure Beige” color, according to the release. When not being used as a TV, LG StanbyME can display artworks, photos or a calendar with clock.

LG Creating Physical and Virtual Experience at CES

CES exhibitor LG Electronics will create a physical and virtual experience at its booth during CES 2022, taking place Jan. 5-8.

At its traditional location — the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center — LG will connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the space will feature a series of kiosks where visitors can experience LG products.

Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art, including LG’s immersive curved OLED video walls.

Audiences around the world will be able to access the same content and participate digitally in the LG CES experience.

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LG has again been named official CES technology partner for the press rooms and member lounges, which will feature LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” Karen Chupka, EVP of CES at the Consumer Technology Association, said in a statement. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”

Roku Dominates ‘March Madness’ Streaming

With the 2021 NCAA College Basketball National Championship Tournament, a.k.a. March Madness, readying for the Sweet 16 elimination rounds, sports fans are increasingly streaming games via standalone media devices and connected televisions. The opening round set new records with more than a billion minutes streamed across 32 games in just two days, according to new data from Conviva.

The tournament thus far reveals an ongoing trend streaming games on the big TV screen. Historically the first day of round one sees the most viewership. This held true this year as day one netted 15% more time spent streaming than day two, according to the report.

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Streaming on television increased significantly in the first two rounds to 68% share of time spent in round one, from 48% in 2019 and just 41% in the opening days of 2018. While streaming games on the PC lost market share, the increase in TV consumption comes primarily at the expense of mobile viewing, which decreased to less than half the share held during the previous March Madness. The report attributed this to the pandemic-trend of in-home viewing and the overall, multiyear trend of increased streaming via televisions.

More than 40% of the tournament thus far has been streamed on TVs through Roku devices, followed by Amazon Fire TV (26%), Samsung TV (10%), and Apple TV with 8% share. LG TV and Xbox each tallied 4% share, with Chromecast picking up 3%. Irvine, Calif.-based Vizio, Android TV, and PlayStation lagged behind the field with under 2% share of viewing time.

Conviva reported that social media engagements per post rose an average of 164% for teams in round one as compared to the regular season. Teams tallied 3 million total cross-platform engagements over just two days in the first round of the tournament, with Wisconsin, Syracuse, and Illinois taking the top three spots for total cross-platform engagements.

March Madness often vaults unexpected teams into national view. This year it’s Oral Roberts with 15 times the number of social media engagements per post versus the regular season, and leading in cross-platform, Twitter, and Instagram engagement rates.

Disney+ Available on LG CineBeam Projectors

LG Electronics USA has launched Disney+ on select LG CineBeam 4K Projectors, the company announced at virtual CES.

Owners of LG CineBeam Projectors HU85LA and HU70LA can subscribe to Disney+ directly through the projector’s webOS 4.5 platform on up to a 140-inch screen.

LG CineBeam is the first projector to offer access to the Disney+ app.

“Enjoying life at home has taken on a much greater role in peoples’ lives these days,” said Peggy Ang, LG USA’s VP of marketing, in a statement. “The arrival of the Disney+ app on our LG CineBeam 4K projectors provides consumers with a unique opportunity to bring the excitement of movie-going into their own home featuring the phenomenal content of Disney+ on stunning, ultra-large screens. This takes family movie night to whole new level.”

The HU70LA LG CineBeam LED Projectors feature a 4K UHD picture up to 140 inches (measured diagonally), and brightness of 1500 ANSI lumens. LG’s wheel-less technology enables each model produce an expanded color gamut with greater accuracy than traditional Digital Light Processing (DLP) projectors that use color wheels, and works to eliminate distracting visual effects such as the rainbow effect, clouding and color distortion, according to LG..

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The HU85LA CineBeam Laser Projector is LG’s first 4K Ultra Short Throw model, generating 2,700 ANSI lumens to deliver images up to 120 inches (measured diagonally) from placement of 7.2 inches away from the wall. The HU85LA also employs a wheel-less system, but uses a three-channel laser as the light source.

LG Announces New TV Lineup at Virtual CES

LG Electronics on Jan. 11 touted OLED, QNED MiniLED and NanoCell TVs on opening day of the virtual CES.

The lineup includes CES 2021 Best of Innovation Award winner (model OLED 48C1) as well as several Innovation Award honorees.

LG’s premium TV lineup has been upgraded with technology and features such as a new OLED panel, a new advanced LCD panel structure that combines Quantum NanoCell Color Technology with mini LED backlighting for enhanced brightness, deeper black, and brilliant color, and an upgraded AI processor and redesigned webOS, according to the company..

LG’s G1 series features OLED evo, “delivering better luminosity for bright and punchy images with amazing clarity, detail and realism,” according to LG.

The LG C1 series boasts a range of size options from the 48-inch version to the 83-inch model.

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LG’s processor, the α (Alpha) 9 Gen 4 AI, revamps the performance on the newest LG OLED TV models in the G1 and C1 series, LG QNED MiniLED TV models QNED99 and QNED95 and LG NanoCell TV models NANO99 and NANO95, according to a release. The processor leverages deep learning to analyze and optimize content. The α9 Gen 4 processor features AI Picture Pro, which recognizes content, removes noise, and optimizes picture quality. The new Scene Detection feature can analyze the type of scene being shown and improve the picture accordingly.

The processor incorporates a new version of LG’s AI Sound Pro which boasts two major additions for 2021. Virtual 5.1.2 surround sound up-mixing delivers an immersive audio experience via the TV’s built-in speakers while the Auto Volume Leveling feature maintains a consistent level of volume when switching between channels or streaming apps.

LG’s OLED TVs feature the company’s updated webOS 6.0 smart TV platform. With a completely redesigned New Home screen as well as performance and feature improvements, webOS 6.0 provides faster access to apps and simpler content discovery capability with more personalized recommendations paired with an improved Magic Remote that includes hot keys for popular content providers.

2021 LG OLED TVs, with self-lit pixel technology, feature offer perfect blacks and have been certified as having 100 percent color fidelity by the global product testing agency Intertek, according to the company.

LG’s TVs support Dolby Vision IQ and Dolby Atmos.

LG’s 2021 OLED TVs are equipped with new features such as Game Optimizer along with a 1 millisecond response time, low input lag and four ports supporting the latest HDMI specifications. 6 Not only does Game Optimizer lets users access all game-related settings in one place and automatically applies the best picture settings according to the type of the game being played, whether it is a first-person shooter, role-playing game or real-time strategy title, according to LG. LG OLED TVs are G-SYNC Compatible, FreeSync Premium supported and feature variable refresh rate (VRR), all of which can be managed within the Game Optimizer.

LG also expanded the number of TV models that will support HDMI 2.1 features in 2021, with enhanced audio return channel (eARC) and automatic low latency mode (ALLM) being supported across the full lineup. LG’s QNED90 MiniLED, and NANO90 NanoCell TVs will also support variable refresh rate (VRR).

“Our commitment to raising the industry bar and increasing value for consumers are both clearly evident in the 2021 LG OLED TV lineup,” said Park Hyoung-sei, president of the LG Home Entertainment Co. in a statement. “Featuring LG OLED evo, our most advanced panel technology yet, our newest OLED TVs are in a league of their own, delivering another level of viewing experience we feel confident in saying is second to none.”

LG Takes Stake in TV Data and Measurement Firm

LG Electronics, through U.S. subsidiary Zenith Electronics, has taken a controlling stake of more than 50% in TV data and measurement firm Alphonso Inc.

The move is designed “to bring together the two TV industry leaders’ technologies and innovations in LG’s smart TV lineup,” the companies announced. 

“LG has made understanding customer tastes and consumer trends one of its highest priorities as part of its digital transformation strategy to deliver better customized services,” according to a press release.

LG plans to utilize Alphonso software and services — including Alphonso’s data analytics, media planning and activation, and Video AI capabilities — with its home entertainment products.

Alphonso’s combined offerings will enrich consumer services including content recommendations and LG’s own streaming service, LG Channels, to create a robust owned and operated first-screen, cross-device advertising platform with integrated analytics for the smart TV marketplace generally and for LG smart TVs specifically, according to the companies. 

Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley.

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“Our investment in Alphonso is a key component of our digital transformation strategy focusing on AI, big data and cloud to fundamentally change how consumers interact with their devices,” said Park Hyoung-sei, president of the LG Home Entertainment Company, in a statement. “With Alphonso’s TV data analysis capabilities, LG will be able to better fulfill consumers’ needs by providing them even more customized services and content. We are proud to welcome Alphonso to the LG family.” 

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“LG and Alphonso have a shared vision for advancing the smart TV ecosystem through innovative software and services oriented toward modern new consumer experiences on one end, and highly flexible, lucrative advertising, planning, and measurement offerings for brands, agencies, and broadcasters on the other,” Ashish Chordia, founder and CEO of Alphonso, said in a statement.

“Becoming part of LG Electronics gives Alphonso the backing of one of the world’s leaders in home entertainment products, with access to a massive global inventory of connected TV screens,” he added. “We can now maximize our mutual impact on the TV marketplace as we bring our products together and deliver immense value for the ecosystem.”

Sling TV Feature Integrates Over-the-Air Broadcast Channels Into Guide on LG Smart TVs

Sling TV announced a feature that integrates free, local over-the-air (OTA) broadcast channels into the Sling TV guide on 2020 LG Smart televisions with webOS 5.0, without the need to switch inputs or applications.

The channel tuning feature, available on all 2020 LG OLED and LG NanoCell TVs, allows consumers to access their local broadcast networks, including ABC, CBS, FOX, NBC and PBS, directly within the Sling TV app when connected to an OTA antenna.

“The best value in TV today is Sling TV plus free live locals,” Jon Lin, VP of product at Sling TV, said in a statement. “We’re making it easier than ever to watch free local channels directly within the Sling TV app, making 2020 LG Smart televisions an amazing value for those who appreciate a quality viewing experience, live local programming and OTT content from Sling TV.”

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To begin watching local broadcast networks in the Sling TV experience, owners of compatible LG Smart TVs connect an OTA antenna directly to their television and begin the one-time channel scanning process. To scan for channels, consumers access the TV’s settings tab, select “All Settings,” “Channels,” “Channel Tuning” and finally “Auto Tuning.”

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Once Sling TV receives the tuner’s signal, all available local channels will appear within the interface like any other channel. Consumers can further customize their Sling TV experience by filtering for local channels within the guide or adding local channels to “My Channels.”

For more information on the integration with LG Smart TVs, visit Sling.com/LG or the Sling TV Help Center for a step-by-step setup guide.

The average American household today can receive 44 local OTA channels at no cost, resulting in hundreds of dollars in annual savings, according to Sling TV. Cord cutters interested in learning which live locals are available in their area can now use the Sling TV local channel finder tool. To search, type in a street name and zip code and click “View My Locals” to see a comprehensive list of channel results for any desired location in the United States.